Newspaper Ads

Make it simple yet more catchy. I have tried it before yet to no joy, had made it over-attractive that readers tend to have a doubt about it. It's a difficult one but it might be a better result on your end.

Keeping it simple will benefit you greatly. Reading the newspaper daily, there's nothing more "annoying" than long, bulky ads.

Don't forget to include a QR code inside the ad copy. Many readers of newspapers nowadays have smartphones with QR code readers installed inside them. A QR code will help them instantly visit the website.

is this for an affiliate sale or a service? if your doing a service (I assume you are since this is in the offline forum) go for the phone number, you'll be much more likely to get the sale

Make your ad look like an article. You increase readership by 600% by doing this.

In my past business, I got the most business from a simple advertorial in a local community paper that ran for 2 years, constantly paying for itself on the front end, and giving me plenty of recurring revenue to support myself and my family.

If you do a search for my posts, you'll find the post where I attached it and shared it with everyone here.

That's the only way I'd advertise in the papers these days. It was that effective relative to more standard looking ads I had trialed.

Be sure to include your phone number so people can contact you directly.

Qualify Your Customers!

My recommendation is to make it very specific to the people you're targeting. Avoid generalities. This advice is from Jay Abraham himself (Google him if you don't know who he is)

The most important aspect for the AD is the:

Here is something from the GREAT marketing GENIUS and its FREE!
Get it while YOU can...
In addition You should study the works by the late Gary Halbert...the Prince of Print...

Any progress on this goindeep? I bet with the help of this great people here you're on the go right now. good luck.

You'll notice the examples of newspaper ads given point to a phone number, not a website. In Halbert's case it's because it's from years ago. If you want to reach women nowadays who are young enough to consider themselves having modeling careers, I think you won't find them leafing through the Miami Herald. They're more probably nowadays looking at ModelMayhem.com.

Similarly, the other ad though current is pitching a pill to help stop memory loss. Memory loss! Aimed at a specific generation more prone to having that problem and who most probably still read a physical print and ink newspaper, don't you think? Which is why the ad's there in a newspaper.

And so as I mentioned, you'll note both those ads point to a phone number, not a website.

You're selling an online service to baby boomers? Which of these two groups of baby boomers do you think are more likely to use an online service?

The older generation of baby boomers may not be as prone to hop online if they're reading a physical paper and ink newspaper. But they're used to calling a 800 number.

Younger baby boomers who ARE online read their news there. But newspaper ads? Online? Not what they read.

I'd forgo newspapers completely and do direct mail with a website and a phone number. That's good for both groups.