What is wrong with business owners

Its really interesting isn't it?

This is something I think about a lot actually. Because I'm highly critical of most marketing I see or hear.

Even the companies who get their marketing right, I still view it as "lazy" marketing 95% of the time. There are companies who flat out do it wrong, then there are companies who become extremely complacent overtime.

I remember when I use to look forward to watching Geico commercials, now it seems that 1/10 Geico commercials (on tv or radio) is actually good... or does something truely bold. On the radio at least, they've went from bold/interesting ads to "a minute of history with geico" where they proceed to educate you about something that has absolutely NOTHING to do with insurance.

Like "50 years ago from this day, so and so became president of the United States". Then they plug insurance and I just shake my head. Trust me, I find history interesting, but if I'm looking to buy car insurance, give me the history of how faulty cars use to be built in the 1950's. Or tell me about the man who invented windshield wipers. Don't waste all your damn $$$ to tell me some stupid fact that most elementary students already know. Thats not bold marketing, thats not smart branding, thats just lazy marketing if you ask me.

So many companies fall into various traps & its sad to watch. Like they run out of things to say. Or have so much money they just don't care anymore. Which in a way is great, because it gives the rest of us the leverage we need... if only we're willing to step up to the plate and do things how they're suppose to be done.

Its like the circle of life in the lion king, but for marketing instead. =]

-Red

They may purposely be doing that. I know that sounds strange but hear me out.

For many luxury products a big part of why someone buys is the atmosphere. And many of those who buy high end feel the internet cheapens things. It is in many ways designed to sell things to "unclean masses".

They want to go into the store and be treated like royalty. Even those who can't afford to buy but one luxury item get this.

Want to experience it for yourself? Find a large local car dealership that has multiple franchises (which should mean multiple buildings). Walk into say the Chevy or Honda part of the dealership one day and experience it. On another day walk into the luxury brand. Sadly this is not the same as it was years ago as many luxury brands now market to the lower end as well but in the past there was a stark difference.

If this store only targets the luxury buyer they likely have a black and very plan but well made website. To us it seems it is little more than a fancy business card but that is what it should be for their buyers.

If I am going to buy a $10k to $25k watch I am not going to be shopping online but I will be going to the store and expect to be treated like a king by the staff. When you get to some of the bigger luxury items the staff is selling things that are worth more than they make a year. They understand who this buyer is and who this buyer is not.