Email then call - Will this work... | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

11 years ago

As much as I hated my year in telesales, your sales conversions over the phone are EXPONENTIALLY higher than emails.

Just make sure to have a script with objection rebuttals handy.

PM me if you need some telesales advice. I got loads of stuff.

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voiceofreason

Banned 11 years ago

Hello Stephen,

The method will likely not get you the same conversion as speaking to them live, but if you leave a compelling reason to call back, you may get some.

The challenge is this:

- The day gets in the way

Having been a bricks and mortar business owner myself, and also having 16 years of B2B selling under my belt, I can tell you that even when business owners intend to call back, the day gets progressively more challenging, and busier - Returning voicemails (Specifically sales calls) gets pushed on the back-burner.

Again, this is not to say the method is useless - Only that you need to have a very powerful call to action for them to put that call back at the top of their very full "to-do" list.

One thing that might help? Send something that no one is going to forget. Example - The resume' chocolate bar that is all over the media this week... Will anyone forget that? No... Are you invoking the law of reciprocity? Yes...

Can you now leave a voicemail that gets attention? Yes! "Hey, I'm the guy that sent you the customized chocolate bar with my business card built into the wrapper..."

Not saying to copy-cat the guy, but taking the essence of what he did and using it to be memorable enough to remain top of mind is key.

Originally Posted by Stephen Courtney

Hey guys,

So I am planning on doing a similar method to the infamous bob ross postcard mailer.

Only problem is... I currently have a full time job so I can't really get around to businesses during operating hours. I also have limited time to sit and cold call as much as i'd love to, so...

What I plan on doing is sending an email outlining the offer and then simply calling the business and saying something like-

Hey guys, I've just sent you an email, go check it out and get back to me.

This way I will only have to spend time chatting to interested people who call me back .

Do you think this will work?

Regards,
Stephen.

Thanks

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ClayWhite

11 years ago

I'm in the same boat as you are Stephen.

This is what I'm doing (in a nutshell):

I sent out emails to local businesses outlining the program. I also included a document that goes into a bit more details.

Now I'm sending out a package to those businesses as well as some that I did not have emails for. This package is a 9x12 manila envelope that includes a letter printing on some nice paper that introduces myself and talks about how my business helps small local business owners. I'm also placing a postcard that I had printed on 14pt cardstock with UV coating that i use for marketing my business in that envelope. This way they can see and feel the quality of my product.

The envelope is hand addressed to the owner and I've stamped "PERSONAL" in red on the front.

Next I plan to call them up to see if they received my mail.

Hope that gives you some Ideas.

Thanks
1 reply

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Mr Squeeze

11 years ago

Thanks for the replies guys much appreciated.

I think that my offer will definitely be a no brainer if I can get them to see the damn thing.

I'm not going down the card stock postcard route, my offer is 40,000 leaflets with 16 equally sized ads printed on 250gsm card which i believe is around 12pt.

These leaflets will be delivered to 40,000 local homes by the Royal Mail here in the Uk and will only cost the business £500.

That will leave me with exactly £3600 profit after printing and postage costs, triple what I earn right now but only 1/4 of the work involved.

I could easily set 2 of these up and live a very comfortable life.

But like I said, it's just about getting them to see my offer.

Regards,
Stephen.

P.S. For those of you who want to look, there is a small graphic on my website with the layout. The full site will be live tomorrow.

Thanks
3 replies

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zimbizee

11 years ago

Originally Posted by Stephen Courtney

Thanks for the replies guys much appreciated.

I think that my offer will definitely be a no brainer if I can get them to see the damn thing.

I'm not going down the card stock postcard route, my offer is 40,000 leaflets with 16 equally sized ads printed on 250gsm card which i believe is around 12pt.

These leaflets will be delivered to 40,000 local homes by the Royal Mail here in the Uk and will only cost the business £500.

That will leave me with exactly £3600 profit after printing and postage costs, triple what I earn right now but only 1/4 of the work involved.

I could easily set 2 of these up and live a very comfortable life.

But like I said, it's just about getting them to see my offer.

Regards,
Stephen.

P.S. For those of you who want to look, there is a small graphic on my website with the layout. The full site will be live tomorrow.

Hey Stephen,

I too have been thinking about the 9x12 idea down here in Kent. If you get this off the ground i would be interested in your printing and postage costs and any recommendations on who to use. Good luck, i'll check out the site when it goes live

Thanks

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ginnysclub1

11 years ago

Originally Posted by Stephen Courtney

Thanks for the replies guys much appreciated.

I think that my offer will definitely be a no brainer if I can get them to see the damn thing.

I'm not going down the card stock postcard route, my offer is 40,000 leaflets with 16 equally sized ads printed on 250gsm card which i believe is around 12pt.

These leaflets will be delivered to 40,000 local homes by the Royal Mail here in the Uk and will only cost the business £500.

That will leave me with exactly £3600 profit after printing and postage costs, triple what I earn right now but only 1/4 of the work involved.

I could easily set 2 of these up and live a very comfortable life.

But like I said, it's just about getting them to see my offer.

Regards,
Stephen.

P.S. For those of you who want to look, there is a small graphic on my website with the layout. The full site will be live tomorrow.

Well done, Stephen for putting a plan together.

I might be wrong, but I thought that the Bob Ross method was based on 10,000 distribution. Is they any reason why you decided on a much higher quantity? Does this have anything to do with Royal Mail?

Thanks

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graeme_pc

10 years ago

Originally Posted by Stephen Courtney

Thanks for the replies guys much appreciated.

I think that my offer will definitely be a no brainer if I can get them to see the damn thing.

I'm not going down the card stock postcard route, my offer is 40,000 leaflets with 16 equally sized ads printed on 250gsm card which i believe is around 12pt.

These leaflets will be delivered to 40,000 local homes by the Royal Mail here in the Uk and will only cost the business £500.

That will leave me with exactly £3600 profit after printing and postage costs, triple what I earn right now but only 1/4 of the work involved.

I could easily set 2 of these up and live a very comfortable life.

But like I said, it's just about getting them to see my offer.

Regards,
Stephen.

P.S. For those of you who want to look, there is a small graphic on my website with the layout. The full site will be live tomorrow.

Stephen, tell me about the Royal Mail service if you would... I see this business talked about from a USA perspective, but I do something similar and have a team deliver by hand. If I thought I could get 40,000 delivered for a few hundred quid I would go that route myself.

Thanks
1 reply

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jimbo13 10 years ago

Originally Posted by graeme_pc

If I thought I could get 40,000 delivered for a few hundred quid I would go that route myself.

He doesn't get anywhere near what he put above. The £500 plus VAT is the minimum order value Royal Mail take for door to door. That will get you 8000 leaflets delivered.

You would be looking at nearer £2000 plus VAT for 40,000 very flimsy flyers.

http://www.royalmail.com/sites/defau...%202012-13.pdf

Scroll down to volume near the bottom to see current rates based on monetary input. (7 in the right hand side grey box)

Dan
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digichik

11 years ago

I have successfully sold ads for the Bob Ross 9x12 method. One of the methods I used was to send an email first, followed up by a phone call. In some cases this lead to a sale by phone and sometimes a face to face appointment to close the sale.

You are going to have to employ many different marketing techniques(phone, email, face to face, direct mail) to sell all of the spots, but it can be done. The are some good email templates, and phone script idea for selling the spaces one the Bob Ross forum.

Thanks

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century90

11 years ago

Originally Posted by Stephen Courtney

Hey guys,

So I am planning on doing a similar method to the infamous bob ross postcard mailer.

Only problem is... I currently have a full time job so I can't really get around to businesses during operating hours. I also have limited time to sit and cold call as much as i'd love to, so...

What I plan on doing is sending an email outlining the offer and then simply calling the business and saying something like-

Hey guys, I've just sent you an email, go check it out and get back to me.

This way I will only have to spend time chatting to interested people who call me back .

Do you think this will work?

Regards,
Stephen.

It methods really work best but depends on your calling if you make effective calling and leave a good reason to call back you, they will call you necessary. Choose targeted marketing list under your niche to get success in direct marketing.

Thanks

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Jason Kanigan

11 years ago

My feeling is: if the email helps you, then use it. But it's just a security blanket.

Most unsolicited communication goes straight in the trash. They probably will not have even seen it.

Making the calls is the important part. So if sending the email to have a reason to call helps you, then go ahead.

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aduttonater

11 years ago

I would email them and call them a day later. Give them some time to review it and then call them back and introduce yourself as that person that sent the email.

However, this could be along the lines of spam. I mean did they opt into your database, are they already current customers?

Thanks

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robo916

11 years ago

Lately Ive been trying to fill out the contact form on their website pretending I am a customer about to leave them a compliment...I figure this will make it more likely for them to open the email...then when they open it up I have a program outline. Testing this method for effectiveness....

Thanks
3 replies

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jimbo13

11 years ago

Originally Posted by robo916

Lately Ive been trying to fill out the contact form on their website pretending I am a customer about to leave them a compliment...I figure this will make it more likely for them to open the email...then when they open it up I have a program outline. Testing this method for effectiveness....

Well as Stephen is in the UK this would not go down very well at all here.

Dan

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1 reply

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zimbizee 11 years ago

Originally Posted by jimbo13

Well as Stephen is in the UK this would not go down very well at all here.

Dan

Second that
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digichik

11 years ago

Originally Posted by robo916

Lately Ive been trying to fill out the contact form on their website pretending I am a customer about to leave them a compliment...I figure this will make it more likely for them to open the email...then when they open it up I have a program outline. Testing this method for effectiveness....

That's a waste of your valuable time. I use the website contact forms, and let them know that I am sending out a mailing to 10,000 upper middle class targeted homes in their area. These are the customers who can afford their services. I let them know that I usually don't like using email to contact business owners, but because I am up against a deadline that I need to use email.

There are some great sample emails for the 9x12 ad sales in his BobRoss forum support area. Go there use them. You will get prospects who will call you. Then, be sure to follow up with a phone call to those who don't call you.

For this service, emailing combined with phone calling will work to get you some sales.

Thanks

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KingOfContentMarketing

11 years ago

Originally Posted by robo916

Lately Ive been trying to fill out the contact form on their website pretending I am a customer about to leave them a compliment...I figure this will make it more likely for them to open the email...then when they open it up I have a program outline. Testing this method for effectiveness....

Ymmv but business owners tell me they HATE HATE HATE when salespeople do this.

Thanks

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Marta K

11 years ago

Pretending to be customer to reveal you are sales person i s a deal breaker for me. If you are so desperate to cheat at the beginning how anybody can trust you? I wouldn't recommend it!

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Defacto

11 years ago

People that say emailing business owners doesn't work are doing it wrong. Email is now my number one method of finding new clients, and while the phone does often times play a major role, it is only after first contact with email has occurred. And I don't mean emailing then calling to say you emailed. That is still cold calling. For 99% of people cold calling truly sucks.

I use software to scrape leads, then another program to email them all at once. I give away high value products like marketing postcards that I actually pay to be designed for particular business types. There are so many ways to make email marketing work...

Thanks
2 replies

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highbids

11 years ago

What two software programs do you use to get leads & then send them out
most hosting companies limit the smtp for sending out email because of
the major spammers.

Originally Posted by Defacto

People that say emailing business owners doesn't work are doing it wrong. Email is now my number one method of finding new clients, and while the phone does often times play a major role, it is only after first contact with email has occurred. And I don't mean emailing then calling to say you emailed. That is still cold calling. For 99% of people cold calling truly sucks.

I use software to scrape leads, then another program to email them all at once. I give away high value products like marketing postcards that I actually pay to be designed for particular business types. There are so many ways to make email marketing work...

Thanks
1 reply

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ginnysclub1

11 years ago

Originally Posted by highbids

What two software programs do you use to get leads & then send them out
most hosting companies limit the smtp for sending out email because of
the major spammers.

I'd like to know that as well.

Thanks

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Mwind076

11 years ago

Originally Posted by Defacto

People that say emailing business owners doesn't work are doing it wrong. Email is now my number one method of finding new clients, and while the phone does often times play a major role, it is only after first contact with email has occurred. And I don't mean emailing then calling to say you emailed. That is still cold calling. For 99% of people cold calling truly sucks.

I use software to scrape leads, then another program to email them all at once. I give away high value products like marketing postcards that I actually pay to be designed for particular business types. There are so many ways to make email marketing work...

Those that claim cold calling sucks, do not know how to do it

Every method has naysayers, it's a matter of doing what works for you in COMBINATION with other methods.

OP - my suggestion is to call first, get the interest/appointment to speak about your offering and THEN email those that want the information. Yes, it's easy to send an email blast, and it doesn't waste much of your time uploading the list, however you have zero interest if it's not an opt in. In addition, there are many people that opt in that never read any emails you send and will never contact you again. By calling them, you are determining who is in or out, not waiting for them to come back to you. So, the question is, do you want to keep emailing people and letting them sidestep you or do you want to know that they are interested and get them going?

Thanks

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kellyyarnsbro

11 years ago

Not a bad idea, this way you will not look like a stalker to a certain prosp[ect when you call them right away and offer something.

Thanks

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Email then call - Will this work...

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