Lead Gen Site Traffic, No Calls

What's your call to action? What problem do people have that you are providing the solution to?

Call to action is: Call Us Today or Contact Us Now with phone number

I have this multiple times on the page, once on the top right and multiple times through the page as they scroll through.


Same problem as what I'm targeting.. for example: plumber, plumbing service, etc. People looking to find a plumber and I'm there.

So at this point you need to do some research into what type of visitors are coming to your site and what are they doing.

What keywords are bringing in the traffic compared to before?
How long are people on your site?
Run a heat map to see what they are actually doing on your site.
What pages are getting the visits?

Knowing all of this will tell you what has changed from when you were getting more leads.

Also, it is across all of your sites or just one? Did you change something that might have effected this?

What do you mean when you tell him to run a heat map? Like set up a controlled experiment with people he knows? or (at the risk of sounding ignorant) is there a way to just do that over the internet with a software (you never know these days)?

If the site covers an entire state, how do you go by selecting the best area code? I'm now looking for ways to randomly pick a number from a list to display that phone number, then split test that.

A study conducted by MIT showed that leads are 100x LESS likely to ever be contacted after 30 min vs 5. You should consider split testing against the "Call Us"'call to action vs. just capturing their info. Perhaps using a service like ÜberTransfers may allow you to simply connect the lead with the vendor - removing yourself from the equation. The lead gets to the vendor in 20 seconds or less - is more likely to convert, now your lead gen is completely automated and you can feasibly charge more...

Are you using google plus? You said local traffic right?

If thats the case, I highly suggest you get a lot of reviews online. That seems to have helped my conversions more than anything. Also, get some solid pictures on your google plus listing. One of my pictures is our facebook like box with over 3,000 likes displaying. Underneath the box I have 4 3/4 stars colored in yellow. Its my way of "gaming" the system since google had to remove the stars in listings. Which I heard killed conversions for a lot of business owners. Although the stars aren't provided by google, they are still a visual trigger, and still somewhat representative of what my score would be if I did have stars.

Aside from that I have a lot of social proof on my site, and 1 solid/humorous video that pitches our service.

I haven't had an incredible volume of calls, but we tend to get a calls everyday.

One final word about reviews. Not having reviews is bad enough. But having review isn't always good enough. People can clearly see how old your oldest review is, and I noticed that our calls didn't really pick up till our oldest review hit the 3 month mark.

So I also think the age of reviews plays a factor in people deciding whether or not they'll call (assuming that you are in fact talking about google plus).

-Red

So you have a lead gen site that is targeting an entire state for say plumbers. You can do one of two things....

1- Drop down menu system that allows them to pick their problem and location which through javascript displays them the appropriate area code. This is also a good way to refine your prospecting funnel because you can then target more keywords for the most chosen problems.

2- You can create a graphic that divides the state into the different area code locations and then have the appropriate number listed in that area of the graphic.

Both ways still make it look like the site is more of a outsourcing type site instead of a local business. If you are sending all the leads to a plumbing business that services the entire state, then it can work fine but if you are sending the leads to different plumbers depending on the location...then you could have some customer conversion troubles and as such a drop in leads.

Also, is this a mainly one page lead capture site? It might have a pile of content but you are basically capturing leads either from the homepage or the same sidebar info on all the rest of the pages? If so then are you targeting the majority of the keywords on the homepage and are they generic to the state or to the individual local locations?

A different way to set this up is to have a generic homepage that captures leads for the largest center or the one that you figure will get the most leads through search volume. Then create individual sub-pages for all the other locations and look to rank them individually for those specific locations. Then you just place the appropriate local number on the matching local page.

As for keywords...you will definitely need to figure out what keywords brought in the traffic at the time you were getting a pile of leads and what different keywords might be bringing in the traffic now. You might not have noticed but there might have been a few prime keywords that you were doing well with before and now you are not doing as well but your traffic is increased for keywords that do not produce leads easy.

This is all very general advice since there is not much data to go on...

Cash advance market is quite different than the local plumber market....Most people could care less where their money that they need to pay their latest cell phone bill is coming from...

When it comes to trusting your home/business with a plumbing service. Most people want to be sure they are getting someone local that they can trust and that is going to do the job correctly. They do not want to be auto connected to a telemarketing service that is going to capture their personal information and fire them off to the first scam artist plumber on their lead call list for your area. Now, I am not saying that any or all lead gen services do this but there is a very large perception from the general public that this is what is going to happen if you call a 888 number or fill out a form to connect to an operator/business.

Also I have found that you get quite a bit less conversions when you are trying to get people to fill out personal information for local blue collar work to be done to their house/business. Most people still want to just call someone up, find out how much it is going to be and when they can fix the problem. Even if that form takes gets them a call within 2 minutes from a local plumber there is a disconnect there that many people can not bridge the gap.

As for too much stuff....LOL, um.... Currently the system that the OP is using is having trouble bringing in leads from their lead gen website. How does what you suggested get more web traffic visitors to turn into leads for their clients? You just said to put a form on the website and/or setup a backend auto dial service....I no way is that working any smarter for the problem at hand...

By no means is what I mentioned hard to implement at all and it actually helps work on the actual problem at hand.

You ALWAYS should be working HARDER, just do it in a SMART way....

I already have analytic call tracking in place which forwards incoming calls to my local contractors. I have a detailed log of location of calls, time, recordings, etc.

I barely do any work except for content creation, handling back-end, randomly checking the call log and traffic stats. My biggest focus right now is converting all visitors into calls which in turn makes me profit. I get paid 25% of what the contractor makes on his end. He always picks up the phone by the 2nd ring and is close to 80-85% on closing all incoming calls so the incoming call volume right now is key.

Here are some of key points on what I plan on doing:

1) Converting over to local numbers (possibly creating a plugin that will display a local number based on location of visitor)

2) Adding a graphic which breaks down the states into three equal parts, then providing the visitor with what number to call

3) Call back request form

4) I'm going to add more forms of social proof/testimonials onto the site

Went into more detail in a post here: http://www.warriorforum.com/offline-...n-company.html