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BBB accredition issues

by rolltide
10 replies
A roofing client of mine is working to get approved by the BBB in a new city. The last step is getting a privacy policy installed on the site. Does anyone have experience with this? Here is the email from BBB:



Welcome and Thank you for your support of the BBB serving Mississippi promoting an ethical marketplace. As a part of the accreditation process, BBB reviews all aspects of a company's business practices.


This review includes, but is not limited to the following: business name, business start date, legal status (if sole proprietor/partnership),licensing (if required), address, and company website. Upon reviewing your company's website, the BBB's Code of Advertising Standards must be met for accreditation. A copy of these standards are available upon request. Also, there are specific instructions for the use and installation of the interactive BBB Accredited Business seal, which will link from your company's website to your BBB Business Review.

1. A privacy policy should be installed on every website for the business's protection. A privacy policy informs the public that the business will not give away or sell the information the business is collecting.

2. A physical address or current PO Box is required to be listed on your website. I was unable to find any addresses on your website.


Such actions are needed to comply with the BBB's Code of Advertising Standards on your company's website. As stated during the accreditation application process, we will provide examples to assist you in the resolution. Examples of privacy policy clauses are attached. The clauses should be changed accordingly to fit your business, after which the changed clauses can be cut and pasted on your website under privacy policy heading.

Thank you for your cooperation and quick attention to this matter. Please contact me with any questions or clarification.
#accredition #bbb #issues
  • Profile picture of the author Eddie Spangler
    Not a big deal, except for the fact that its required.
    Just add a page on the website called "Privacy Policy" and state what the policy is.

    YOu can use this one as an example and change what is necessary .
    Free Privacy Policy Sample Template For A New Website

    I would put the other stuff on the about page or the contact page.
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    • Profile picture of the author Claude Whitacre
      Yes, adding a Privacy Policy is nothing.

      Just like joining the BBB.
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      • Profile picture of the author Eddie Spangler
        Originally Posted by Claude Whitacre View Post


        Just like joining the BBB.

        Haha, they have been running the oldest confidence scam going in 3rd party "reviews" .

        They dont have the monopoly though any more with yelp, ripoff report and others in the game now.

        But I suppose for many businesses that $300 per year badge does buy a certain amount of confidence for the consumer.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by Eddie Spangler View Post

          Haha, they have been running the oldest confidence scam going in 3rd party "reviews" .

          They dont have the monopoly though any more with yelp, ripoff report and others in the game now.

          But I suppose for many businesses that $300 per year badge does buy a certain amount of confidence for the consumer.
          I remember the rep (Yes, Sales rep) years ago coming into my store to renew my membership. It was about $300 a year. I said "I want to give you money, but I need you to give me a reason. What do I get for three hundred dollars?"

          He said "We are the watchdogs of the consumer. We share information to help consumers make better decisions" (actually, not that bad of an argument.)

          I said "Yes, but you do that anyway, whether I give you money or not. What do I get?"

          And he just repeated what he said before. I didn't renew.

          Being a member of the BBB is like being listed in a "Who's Who". You pay to be listed, and the only people that care are the ones who paid for the listing.

          By the way, a great marketing lesson.
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  • Profile picture of the author vndnbrgj
    Also, you would want the address on the site.
    Probably in the footer....

    You could include the other stuff, like entity type and start date, at the privacy policy.
    MS Roofing, LLC, was formed on February 22, 2013.

    You should have a privacy policy. However, you could also add their "privacy" line under a lead capture form as well. Just to make sure they see it. Licensing #'s usually go in the footer as well.
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  • Profile picture of the author PerformanceMan
    BBB is a scam business marketed to idiots.
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    • Profile picture of the author DABK
      Do they still make consumers pay to file a complaint?

      Originally Posted by PerformanceMan View Post

      BBB is a scam business marketed to idiots.
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  • Profile picture of the author rolltide
    For some reason, my outsourcer is having major issues understanding what to do after reviewing this info. Does anyone have any examples or advice I could pass along?


    Thanks
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    • Profile picture of the author DABK
      If you have wordpress sites, just install easy privacy plugin or some such plugin , activate, and it generates a privacy policy. You can make changes if you do things differently.

      If you have html sites, just google "privacy policy" find one you like, use it with whatever changes are necessary.

      Or create your own.

      If you do nothing with the information that gets collected to make your site load up, just write a paragraph that says that.

      Privacy Policy ? Policies & Principles ? Google is Google's privacy policy. It's got to be more complicated than the one you need.

      Here's a free one, but they want a link: Legal News, New Website Contract Templates - Free Privacy Policy for Websites
      What BBB wants is that you tell people what you do with the info (cookies and such) your site collects. If you do nothing, just say so. If you do something, just say what.
      Originally Posted by rolltide View Post

      For some reason, my outsourcer is having major issues understanding what to do after reviewing this info. Does anyone have any examples or advice I could pass along?


      Thanks
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  • Profile picture of the author SashaLee
    Hi there,

    Tell your roofing client to save their money.

    6-12 verifiable testimonials are worth one hundred times what a BBB listing is worth.

    It's not a selling point to customers because so long as they can keep their complaints to a minimum, or non-existent, they will still be rated as an A+ by the BBB anyway.

    It's a pure scam,

    All the best,

    Sasha.
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