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Just picked up 4 telemarketers. How should I monetize?

by marc.v
13 replies
I picked up 4 telemarketers from a failing operation. They're all working for a pretty good price.

I'm wondering what kind of campaign I should put them on to bring in some extra bucks. General contractor lead gen.? Business website lead gen.? Mobile site appointments I can fulfill myself?

If you guys wanted to shoot some ideas my way I'd be grateful. Thanks.
#monetize #picked #telemarketers
  • Profile picture of the author XponentSYS
    I notice you have an apt setting service in your signature? Why not use them for that? Are they commission only? Hourly? What's the arrangement?

    I can think of all kinds of ways to monetize them but what are the numbers in terms of pay structure?

    One idea, and we did this in Chiro, is to create a "practice building package" and sell it over the phone. I've sold packages like that with direct mail as well as telemarketers.
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    • Profile picture of the author marc.v
      Originally Posted by XponentSYS View Post

      I notice you have an apt setting service in your signature? Why not use them for that? Are they commission only? Hourly? What's the arrangement?

      I can think of all kinds of ways to monetize them but what are the numbers in terms of pay structure?

      One idea, and we did this in Chiro, is to create a "practice building package" and sell it over the phone. I've sold packages like that with direct mail as well as telemarketers.
      They're working for 10,000 PHP/mo. and whatever bonuses I invariably decide to give them. It's hard not to make money when people with experience will hit the phones for so cheap.

      Thanks for the info-marketing idea. I'll check it out.
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      • Profile picture of the author bluecoyotemedia
        Originally Posted by marc.v View Post

        They're working for 10,000 PHP/mo. and whatever bonuses I invariably decide to give them. It's hard not to make money when people with experience will hit the phones for so cheap.

        Thanks for the info-marketing idea. I'll check it out.
        Marc

        So these telemarketers are from the Philippines? Please keep us posted on your success with them as I have not explored this ave. usually outsource all work but never telemarkers Filipino trying to sell Americans (assuming) something with that Filipino accent

        Anyone else have any success using Filipino telemarketers?

        John any opinions?

        Thanks

        Eddie
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        • Profile picture of the author marc.v
          Originally Posted by bluecoyotemedia View Post

          Marc

          So these telemarketers are from the Philippines? Please keep us posted on your success with them as I have not explored this ave. usually outsource all work but never telemarkers Filipino trying to sell Americans (assuming) something with that Filipino accent

          Anyone else have any success using Filipino telemarketers?

          John any opinions?

          Thanks

          Eddie
          Oh, I can tell you right now that Filipino telemarketers can and will do good work for ya. Hire a lot of 'em, train 'em well, and ride 'em hard for a couple weeks. Weed out the best ones. You'll be left with a very cheap labor force.
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        • Profile picture of the author John Durham
          Originally Posted by bluecoyotemedia View Post

          Marc

          So these telemarketers are from the Philippines? Please keep us posted on your success with them as I have not explored this ave. usually outsource all work but never telemarkers Filipino trying to sell Americans (assuming) something with that Filipino accent

          Anyone else have any success using Filipino telemarketers?

          John any opinions?

          Thanks

          Eddie
          I havent had good experience Eddie, and have hired some, also worked with a BPO who use to send me contracts that the Philippine company didnt want to take on (the lead tree.com) . They only wanted to do the easy health insurance appointment leads, but life insurance agent and large group benefits agents would contact them all the time wanting to buy leads packages.

          I had an arrangement that I gave the lead tree a percentage to send me all those customers they didnt want to take on (large group leads arent as easy as the individual health leads they they specialized in, but you can charge more, ie; a telemarketer can write two to three individual health leads per hour, but only one large group leads per hour, or maybe one every hour and a half)...

          How did I get that arrangement? I cold called them and asked for it,in an effort to dig up new contracts for my room.

          Anyway, one time I got swamped, because I only had 5 or 6 telemarketers who I was managing live "in house" (using safe soft solutions auto dialer by the way, which is the best IMO- It cost $200 per month per work station for unlimited calls and runs like a clock with no complications) ... Upon realizing that I was swamped and needing to finish up this contract, I asked my contact at lead tree to put some telemarketers on the clients for a couple of days and help me fill the order... virtually ALL of the leads they wrote were sent back by the client.

          So I dont have anything to work from other than a couple of experiences, but both of them were bad.

          @ Marcv

          Re:

          "I don't see why hiring a few guys reflects on my ability to drive production from telemarketers."

          I wasnt saying it reflected on your ability at all. Dont know why you would think that.

          -John
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  • Profile picture of the author TheBigBee
    Originally Posted by marc.v View Post

    I picked up 4 telemarketers from a failing operation. They're all working for a pretty good price.

    I'm wondering what kind of campaign I should put them on to bring in some extra bucks. General contractor lead gen.? Business website lead gen.? Mobile site appointments I can fulfill myself?

    If you guys wanted to shoot some ideas my way I'd be grateful. Thanks.
    Business website lead gen for sure. Get data on the hundreds of thousands of thriving "Main Street" types of businesses who have no web presence at all. Put them on a Press 1 campaign, qualify them, and hot transfer them to your clients.

    The key is minimizing waste by sourcing great data so that each dial
    is made to a business who DOES NOT have a site. I'm pretty sure you know about setting up your lists / campaigns to target businesses when the likelihood is greatest that the owner will be there.

    You can hot transfer these things for $50 a pop easy.
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    • Profile picture of the author Underground
      Originally Posted by TheBigBee View Post

      Business website lead gen for sure. Get data on the hundreds of thousands of thriving "Main Street" types of businesses who have no web presence at all. Put them on a Press 1 campaign, qualify them, and hot transfer them to your clients.

      The key is minimizing waste by sourcing great data so that each dial
      is made to a business who DOES NOT have a site. I'm pretty sure you know about setting up your lists / campaigns to target businesses when the likelihood is greatest that the owner will be there.

      You can hot transfer these things for $50 a pop easy.
      Where could you buy data for thriving ''main street'' firms who haven't got a website?
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  • Profile picture of the author John Durham
    Where did you pick them up from? Were they from an online BPO service? Another local telemarketing call center? Are you managing them remotely or in house?

    Are you experienced at making telemarketers produce?

    I ask because "I picked up four telemarketers from a failing operation" is kinda vague, and doesnt give much credit to the telemarketers honestly. Also your post isnt inspiring a ton of confidence in your experience at driving production with telemarketers. Telemarketers require heavy supervision, and constant motivation.

    As far as what to put them on?

    Depends on your business model I guess. Its best to start with that. They are going to continue failing if you dont have a solid model, proven pitch for them to work from, and the ability to train and manage them properly.

    As far as Warriors go, you cant just take any appointment setting gig, because alot of the business models I have seen here would be unrealistic as they are... unless you really have alot of experience at writing pitches and have an intimate knowledge of how to make telemarketers produce.

    Not saying that with any agenda , because I dont sell appointment setting services. This is just sound advice.

    If you havent tested them on anything, dont have any proven pitches for them to work off of, or any idea what to do with them, and their track record is of failure, then how can you confidently offer warriors an appointment setting service based on their ability?

    -John
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  • Profile picture of the author marc.v
    Yeah, my signature is unrelated to my post. If I was trying to draw traffic to that I would bump my WSO post. Come to think of it, I should take that off as all I've gotten is majority inexperienced "salesmen" bitching. I got the tmrs from a failing BPO. Their scripts were trash so I'm not surprised. They're all remote.

    I don't see why hiring a few guys reflects on my ability to drive production from telemarketers. It's kinda obvious from the fact that I'm saying I "just" picked them up and am looking for ideas as to what kind of campaign to put them on tells everyone that I haven't worked with them yet. Their resumes show that they were successful with other companies, so that's good enough for me.

    5d5310a6b334b78ec6c96e2651248147.png
    Page 2 of a 4 week order for health insurance leads I produce with remote tmrs I've trained myself. I do 3 of those a month at the moment.

    So yeah, I know how to make telemarketers produce.

    The purpose of the post is to hear any other ideas someone else might have.

    Thanks.
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  • Profile picture of the author Jason Kanigan
    So...why was their original business failing?

    With 4 TMs ticking along you should have a nice leadgen machine.

    Find out the answer to that question before doing anything. Maybe the previous business was poorly lead or run. Maybe they aren't very good TMs.

    If they are competent, turn that leadgen machine loose in whatever niche you and they feel comfortable in and like to talk about all day.
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  • Profile picture of the author Ouroboros
    Hell, just hire them out to me!

    Sounds like you have a bit of "vetting" to do to see if they produce for you, telemarketers are a fickle bunch, and you need to give them a good script and solid close.

    The accent and the mastery of english has been a problem for me so many times...

    Steve
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  • Profile picture of the author XponentSYS
    Marc,


    I won't lie - as far as telemarketing goes, I'm not an expert but John and Jason are here on this board. I have used telemarketers to sell my information business products but for that, my buddy Larry is the guru and he just "makes it happen".

    Sounds like you've got a handle on that so enough said.

    As for ideas (and this could be controversial) why not take a service like web design and create an OPPORTUNITY out of it?

    You build a business that trains and equips other people who want to sell OFFLINE WEBSITES and sets them up with their own business.

    You become their SERVICE PROVIDER.

    You use the telemarketers to SELL THE OPPORTUNITY as a BIZ OPP.

    This results in you selling the packages - as well as ongoing fees for clients they generate.

    In full disclosure, this isn't something I've personally done before - I sell other stuff. BUT... I've been around long enough to know this works - and have either SEEN it done or somehow assisted in the process via consulting.

    I saw a warrior here kinda turn the GoToMyPC offer into an "opportunity" and market it that way using their 2-tier program - and I know that was a very successful campaign.

    Just some fun stuff to chew on
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    • Profile picture of the author davidbernstein
      I would choose Israel over philipines, india etc... for a voice project. Israel has a large amount of educated ex pats who work well on the phone as they are native americans and have american college degree and work experience
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