Offering a free book - does it work?
I'm working on a building up my email list for a new class I'm offering. The class starts in April. I was think of offering a free book to anyone that joins the email list for the class.
It is a very specific acting technique: Meisner Technique and there are a couple of really good books.
The book cost $12. I was thinking it would help me also build an offline mailing list.
There are people visiting the page on a regular basis and I have people emailing me asking when the class is starting every few days.
I figure I can tack the cost of the book into the class price.
Does this type of freebie work? Do people that get the items usually convert or is it a waste.
I think it is mentioned in Scientific Advertising and in Dan Kennedy's stuff.
Thanks for any input or comments.
What if they're not stars? What if they are holes poked in the top of a container so we can breath?