What are their greatest fears?
Here's a good lead gen letter from copywriter Robert Stover. It pulled in accounts spending $500K.
You can adapt this to your product or service easily. It helps if you have a dramatic success story. In this case, some people were so moved they actually started crying when they read it!
Lead Generation Letter Sample
Whether you make people weep or not, remember to join the conversation going on in your prospect's head. What are they currently worried about?
Robert says, "First, know your market. What are their biggest desires? What are their greatest fears? What keeps them awake at night with worry and fear and regret? What is their greatest dream?"
You can adapt this to your product or service easily. It helps if you have a dramatic success story. In this case, some people were so moved they actually started crying when they read it!
Lead Generation Letter Sample
Whether you make people weep or not, remember to join the conversation going on in your prospect's head. What are they currently worried about?
Robert says, "First, know your market. What are their biggest desires? What are their greatest fears? What keeps them awake at night with worry and fear and regret? What is their greatest dream?"
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