What would you charge for this package?

15 replies
Hi all, I have put together the following package for a Dentist. Small town on West coast with pop.80,000 and 900 broad searches for "town dentist" a month.

Right now they get 1 or 2 clients a month from da web, so my proposal:

One-Time: Post company information listing in online business directories.

One-Time: Setup & optomize Google +

Monthly: Maintain Google + Listing and aquire citations

One-Time: Customer Reactivation Campaign

Monthly Custom Sale Themes To Match Holiday or Sale Event for print ad.

Monthly: Unlimited Email Support

Monthly: 30 Minute Marketing Results Consultation

Monthly: Write 4 Articles Advertising Your Business & Submit 4 Articles To Top 10 Article Directories

One-Time: Create secondary long tail keyword website with clear CTA to Collect Email Addresses On Website

Monthly: Design Custom Email Template & Write Email For Website Prospects Per Month Matching Sale Theme

One-Time: Produce 5 Professionally Recorded Video's Promoting Business

Monthly: maintain Video listings Online

Monthly: Thank-You & Refer Mail Campaign

Monthly: SEO primary website.

I am charging $1495 setup fee with a monthly of $1295.

It would be interesting to gauge what prices and packages are being offered by other marketers around the US & indeed the world.

Susie
#charge #package
  • Profile picture of the author RRG
    It's really hard to answer that question.

    Every market is different.

    One thing I would suggest is to offer an A-B choice of packages. Or three packages: Silver, Gold, Platinum.

    Then the choice is which package, not yes-or-no.
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    • Profile picture of the author Climb Online
      Originally Posted by RRG View Post

      It's really hard to answer that question.
      It's not if you actually sell packages... I am not asking how much to charge, its already sold.

      Just wanted to get a feel for different markets.

      thanks for the input anyway.
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      • Profile picture of the author RRG
        Originally Posted by susie haynes View Post

        It's not if you actually sell packages... I am not asking how much to charge, its already sold.

        Just wanted to get a feel for different markets.

        thanks for the input anyway.
        That was NOT at all clear from your post.

        Take my advice in the future on offering choices.
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        • Profile picture of the author Climb Online
          Originally Posted by RRG View Post

          That was NOT at all clear from your post.
          Take my advice in the future on offering choices.
          I state at end of my post the amount I sold the package.

          Your advise is akin to a trainer telling the boxer to duck & weave, but thanks
          anyway!
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          "It is your choice of message that targets the customer, not your choice of media. There are rare exceptions, of course. But not many."
          - Roy H. Williams

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  • Profile picture of the author DABK
    Who drives traffic to 2nd website?

    How much will it cost to drive traffic to 2nd website?

    Because, a long keyword will probably make it to #1 based on on-page seo, if done correctly, for a long time. But doing correctly takes skill.

    Yet, being #1 will get too few conversions, unless the site's nicely optimized... which takes skill too, and some time.

    So, unless you're building a pitiful site that does nothing, a clone of a clone, you are not charging up enough for the set up fee.

    And, if you're not charging enough, you're not going to be able to produce great results. And, if you're not going to produce great results, you might as well not bother.

    The dentist won't like your work. You'll have no case study/testimonial to leverage. On the contrary, you might end up with someone telling people to stay away from you and/or you'll feel depressed about things, self-doubt and that has consequences too.

    If the articles are not garbage, 4 articles, just writing, will run you some 10% of what you propose to charge.

    Maybe my idea of professionally produced videos and yours are different. People are selling animoto-style videos for $50 each (no ranking them, no maintaining them).

    All in all, if your dentist were in the midwest, your prices would telegraph low quality.

    In my opinion, you're proposing to do too much for what you propose to charge and either you or the dentist will end up unhappy, assuming the dentist doesn't think your prices mean low quality and won't want to have anything to do with low quality.

    Originally Posted by susie haynes View Post

    Hi all, I have put together the following package for a Dentist. Small town on West coast with pop.80,000 and 900 broad searches for "town dentist" a month.

    Right now they get 1 or 2 clients a month from da web, so my proposal:

    One-Time: Post company information listing in online business directories.

    One-Time: Setup & optomize Google +

    Monthly: Maintain Google + Listing and aquire citations

    One-Time: Customer Reactivation Campaign

    Monthly Custom Sale Themes To Match Holiday or Sale Event for print ad.

    Monthly: Unlimited Email Support

    Monthly: 30 Minute Marketing Results Consultation

    Monthly: Write 4 Articles Advertising Your Business & Submit 4 Articles To Top 10 Article Directories

    One-Time: Create secondary long tail keyword website with clear CTA to Collect Email Addresses On Website

    Monthly: Design Custom Email Template & Write Email For Website Prospects Per Month Matching Sale Theme

    One-Time: Produce 5 Professionally Recorded Video's Promoting Business

    Monthly: maintain Video listings Online

    Monthly: Thank-You & Refer Mail Campaign

    Monthly: SEO primary website.

    I am charging $1495 setup fee with a monthly of $1295.

    It would be interesting to gauge what prices and packages are being offered by other marketers around the US & indeed the world.

    Susie
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  • Profile picture of the author Eddie Spangler
    It is a hard question to answer because its doubtful if anyone offers that EXACT same package.

    Also their idea of what seo or optimizing google +is or a full scale customer reactivation campaign might be different from yours in terms of exact methods and how much need to be outsourced vs done in house.

    I would say that anyone who answers this is probably throwing out a wild guess vs actually taking a sharp pencil to it as if they were actually pricing it for a client.

    My wild guess, making the very BIG assumption that you are an expert in everything you posted is that you are giving a very good deal to the dentist.
    If you are not that good then he is probably getting ripped off.
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    • Profile picture of the author Climb Online
      Originally Posted by Eddie Spangler View Post

      It is a hard question to answer because its doubtful if anyone offers that EXACT same package.

      Also their idea of what seo or optimizing google +is or a full scale customer reactivation campaign might be different from yours in terms of exact methods and how much need to be outsourced vs done in house.

      I would say that anyone who answers this is probably throwing out a wild guess vs actually taking a sharp pencil to it as if they were actually pricing it for a client.

      My wild guess, making the very BIG assumption that you are an expert in everything you posted is that you are giving a very good deal to the dentist.
      If you are not that good then he is probably getting ripped off.
      Take a WILD and BIG assumption that I know what my market will bear & what I need to deliver.

      The question is not my fees and abilities, this time around anyway. Rather gauging what is being sold in different markets.
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      "It is your choice of message that targets the customer, not your choice of media. There are rare exceptions, of course. But not many."
      - Roy H. Williams

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  • Profile picture of the author Rus Sells
    All I know is this! The more you offer in a package or service it should reflect in the pricing no matter what niche the prospect is in.

    I'd prefer to charge more for less services in a package and that's what I do.
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  • Profile picture of the author Claude Whitacre
    Originally Posted by susie haynes View Post

    Hi all, I have put together the following package for a Dentist. Small town on West coast with pop.80,000 and 900 broad searches for "town dentist" a month.

    Right now they get 1 or 2 clients a month from da web, so my proposal:

    One-Time: Post company information listing in online business directories.

    One-Time: Setup & optomize Google +

    Monthly: Maintain Google + Listing and aquire citations

    One-Time: Customer Reactivation Campaign

    Monthly Custom Sale Themes To Match Holiday or Sale Event for print ad.

    Monthly: Unlimited Email Support

    Monthly: 30 Minute Marketing Results Consultation

    Monthly: Write 4 Articles Advertising Your Business & Submit 4 Articles To Top 10 Article Directories

    One-Time: Create secondary long tail keyword website with clear CTA to Collect Email Addresses On Website

    Monthly: Design Custom Email Template & Write Email For Website Prospects Per Month Matching Sale Theme

    One-Time: Produce 5 Professionally Recorded Video’s Promoting Business

    Monthly: maintain Video listings Online

    Monthly: Thank-You & Refer Mail Campaign

    Monthly: SEO primary website.

    I am charging $1495 setup fee with a monthly of $1295.

    It would be interesting to gauge what prices and packages are being offered by other marketers around the US & indeed the world.

    Susie
    For a similar service (there are differences, but the idea is the same) I charge $3,999 up front and then $199 a month.
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  • Profile picture of the author MaxwellB
    Tell me your cost/expenses in offering those and I'll tell you how much I would have sold it for...

    If your doing it all yourself how many hours per month will it take you to do all of those things?
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    • Profile picture of the author Climb Online
      Originally Posted by MaxwellB View Post

      Tell me your cost/expenses in offering those and I'll tell you how much I would have sold it for...

      If your doing it all yourself how many hours per month will it take you to do all of those things?
      What has that got to do with the amount you sell packages for? Whether I spend 100 hrs a month or 10 hrs has no bearing on how
      you price your packages, or is that faulty logic on my part :confused:

      If you have ever sold a package vaguely similar to the one i posted, what did
      you charge?

      I know some one 4 hrs south of me that has no set up fee and 1500 month,
      works for him
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      "It is your choice of message that targets the customer, not your choice of media. There are rare exceptions, of course. But not many."
      - Roy H. Williams

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      • Profile picture of the author Shrugg
        I would definitely configure offers in a triplicate of choice format. Three packages with varying levels of support. Just make sure your ROI is not out of whack and is equitable in relation to the labor involved.
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  • Profile picture of the author PanteraIM
    I think it depends on how much $ you want to be paid per hour, because that's the only real way to measure the package's actual profitability.

    How many hours is this going to take you?

    If I'm dealing with a doctor, dentist, accountant or any other highly paid professional I would charge at least 2999 set up fee and 500 to 1000 pm

    A lead for of these guys is worth far more than say an appliance repair store or a mechanic, plus they can actually afford to buy sites at this price point.
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    • Profile picture of the author Climb Online
      Originally Posted by Claude Whitacre View Post

      For a similar service (there are differences, but the idea is the same) I charge $3,999 up front and then $199 a month.
      Hmmm, interesting, thank you.

      Originally Posted by PanteraIM View Post

      I think it depends on how much $ you want to be paid per hour, because that's the only real way to measure the package's actual profitability.

      How many hours is this going to take you?

      If I'm dealing with a doctor, dentist, accountant or any other highly paid professional I would charge at least 2999 set up fee and 500 to 1000 pm

      A lead for of these guys is worth far more than say an appliance repair store or a mechanic, plus they can actually afford to buy sites at this price point.
      Absolutely right, the higher value transactions = more $$. Generally my set up fees are lower, monthly higher than yours. More than one way to skin a cat!

      I have also have a sliding scale package for high $$ clients who have just started their own practice, typically they miss calculate the cash flow requirements for a start up.

      I throttle back the set up fees, then as business grows, so do my fees. It has been a great way to build trust, and eliminate any possible disruption from my competition.
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      "It is your choice of message that targets the customer, not your choice of media. There are rare exceptions, of course. But not many."
      - Roy H. Williams

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  • Profile picture of the author Daniel LaRusso
    Do you deliver the work yourself or outsource?
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