Putting businesses on Youtube videos?

I think the best way to go about this is to offer a more "social" package, and not focus too much on the equipment used.

You really don't need much more than an iPhone, a screencast recorder/editor such as Screenflow (Mac) or Camtasia (and many other movie editors will do as well) and a presentation program like Keynote (Mac) or PowerPoint, or Google Docs.

The real value of what you will be doing for your clients lies in the social exposure that their Youtube channel, Google+, Facebook and Twitter streams will benefit as a result of your video marketing. If you just "sell" a video for small business, it will likely share the destiny of the majority of Youtube uploads. Very few views, virtually no sharing, and little to no impact for the business.

Sell them on a plan of regular uploads targeting specific products and services with keywords in mind. Combine this with a program that gets them involved everyday in social media, building a following.

You can start with a generic intro video such as the one below. I know I've posted this before, but it does show how using the mentioned software can help you create professional videos. Then start making videos about specific products, services, specials, events, even about the people and customers involved in the business.


I guess what I am saying is that it's not a video you sell, but a long term marketing program that will get you and your clients much more success.



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I love youtube. I have a bunch of videos/channels for my own business, than a few others that I do for friends who pay me.

Focus on results and nothing but results. An HD camera is highly recommended, but don't go insane trying to mimic any of the "big boys" so to speak.

I would rent them the channels + ranking. Charge an upfront fee to do the video work, but the majority of your income should come from renting channels full of videos that you rank. If you make the main goal traffic, than you will have long term customers with every new sale you make. Figure out what their CPC is, determine the overall traffic, then charge them accordingly.

Its not the way I do it, but its the simplest to explain.

I never go after big keywords though. I use a type of "arbitrage" technique where I get out tons of somewhat duplicated videos, for dozens of different long tail keywords. They rank fast, and when you have enough of them, the overall traffic is impressive.

These types of videos are also guaranteed to outrank google places in the top 3 organically. You can rank state videos, county, township and town (townships being a division of counties & larger than most towns).

Although I usually focus on the last 3 as they are much easier to rank.

What I do is collect a bunch of videos/images/testimonies/social proof + a short well written pitch that I script and outsource myself (using a radio voice over guy on fiver).

Then sit down in power director and remix the main content every 5-10 videos or so. For every invidual video, I make them unique by shortening/extending the intro/outro by a second or 2. Try not to make the videos longer than 2 mins. I usually aim between 1-2 minutes. 3 minutes takes far too long to render if you're doing dozens of them at a time.

My goal is saturation and traffic, not making 1 amazing video that sits around and is never ranked. I'd rather spin 100 medium quality videos, and get them all ranking above google places which = traffic.

Then I change the thumbnails as much as possible, so each video looks that much more unique. The goal is to just get them in the top 3, as many as possible. I will intentionally give certain videos a less appealing thumbnail, so when users click in and see all our videos in the sidebar, they don't all look the same.

What I do is basically take batches of videos 20-30 at a time and backlink them. Then I estimate which videos would be best to promote (usually county and township videos) and promote them with fiver. The towns videos usually begin to rank on their own just because the channel is getting so much traffic and attention.

You can also use wikipedia, which will list the most populated towns up top, and target a few select towns that are really big. Like certain towns in my area have 60,000 or so people, than other towns just 5,000. So obviously you may want to promote the towns with 60,000 people, and ignore the ones under 40,000 or so. Those usually rank w/out any promotion at all.

There is a bit more to it, but this is just how I prefer to do things.

-Red

Video quality would surely matter, nobody wants to see or watch ads or videos that are of poor quality i bet, how about you? which would you prefer watching?

Google+, youtube, Facebook, twitter you can offer complete social media marketing pack,
but most imp thing is Quality ,
if you will get 2 good clients and provide them good product and result you will get lot more ,
search at wso you will find lot of wso about how to rank video and lot more
Good luck

Lots of good responses, I'm very happy as I wasn't sure if I asked it correctly.

@Marty S -- I never thought of doing it that way! more "social" package is something I will probably go with and investigate.

I just remember someone on WarriorForum, I can't remember who it was, that went physically into people's businesses, filmed them and whatever product they had, asked them simple questions like who they were, etc and then put it on Youtube for a nominal fee; I believe he also upsold them Google+/places too.

But I think selling it as more "social" package sounds very interesting and deserves investigating.

@RedShifted -- Very good, I never thought about the research. The initial idea came from like business startup events when I started hearing people's ideas for various businesses and my head was suddenly in WF mode thinking of all the offline marketing things one could sell, the top being Youtube/Google+, stuff like that.

@zenxseo - Agree, quality does matter. But I do not want to spend tons of money on hardware, things like audio booms, lighting, post production.

I am going to a free video/movie meetup this weekend because I've also had the idea of doing/starting my own Youtube channel and am hoping to find someone there with more expertise on the hardware side of things.

@SteveSki - "You could even start out just by offering to interview customers and put video testimonials up on their website and facebook pages... A Kodak iZ8 with a $20 mic clipped to their shirt will work very well." Yes, this sounds good too.

I'm working with a friend of mine to iron out the business idea and I think we might just run with it with a small clientele from the "social" media side of things.

Hey zardon

I have something right up your street..!
PM if you are interested...

Hello,

I think you should not worry that much when making a youtube video..you can create one and ask for persons to give you views abt them.

otherwise my best advice will be to use Animoto.com that allows you to make very high quality 1080p videos that the viewers are going to absolutely love

Have a great day

amateur HD quality is good if you set it up as a "shot live" type event. Like a remote news broadcast. Just rig up or buy a cheap camera/external light rig and external interview microphone. I think you really want to pay more attention to getting good sound. It's easy to get good cheap HD video these days but nothing is worse than piss poor sound in a video. It's an auto exit for me.

Make it an event for the restaurant to promote in advance. " 'Net RestaurantTV here on Friday night!" Have a red carpet and a fast signs large backdrop sign where you take customer photos and do interviews so you have the logo of restaurant and your company logo all over the background, like the red carpet at awards shows. People like to feel special and get a little celebrity treatment. Heck, look at renting a big promotional balloon or a revolving sky spotlight. It'll pack the house and get tons of good interviews.

Then have the customers opt in to get themselves tagged on social media in photos/video. A ton of people will turn out to "be on internet TV". Boom, you've built them a nice list.

To tell you the absolute truth, Youtube videos are lousy for most local business and for the same reason social media is, people don't go to those sites looking for solutions to their local businesses needs. Also a large chunk localized traffic is people browsing from work and video is not a good way to deliver a sales message on machines with no audio.So selling the false value of a video is not going to hold up to much scrutiny.

just my two cents

Audio quality is more important than video quality.

Found this on youtube


Low quality but seems to do the job.

nice thread and some good info

its threads like these I call gems amongst the massive poop that actually keeps me coming back to this forum.


my expereinces with video has been this

I use videos to rank on organic search.

because even though you may not get the top spot

just having that little thumbnail that can be customized ( by the way.. thank you Marty )

if you show up near the bottom.. you can still get some good clicks and call to actions.. especially phone numbers

people that are searching for solutions to thier problems tend to see something and call without even clciking on the video.

anyway

carry on

eddie

ps. rollmodl- been watching you thes epast 2 years or so with your video mag.. and your doing a great job..