Removed

You cant if you are going to target people that can only spend this amount
per month as a stand alone marketing campaign.
Actually you can by selling workshops to groups but thats another model.

But as an addon to other marketing services that you are offering you can charge a set up fee and a 20 percent or so markup for you. Its all in how you structure the deal, some companies act more as a reseller, bundle it with other web ads like banner, display ads and are making much more than 20 percent

Catering is just one part of their restaurant business. I charge for all sorts of other stuff every month including their websites, text message marketing, email marketing, direct mail, social media, etc. The point I was trying to make was that an ad and keywords that took 10 minutes to put together brings leads in every week, and he didn't even know what Adwords was when I mentioned it. They pay me alot of money every year, so, yes, that was a freebie. You're exactly right though, don't target a $100 a month client spend if that's all you do is Adwords.

Yes, you have to target companies who already have a large marketing budget. They don't have to be doing PPC either. They just need to be generating a significant amount of their revenue online.

I was helping a technology focused company.

I don't totally understand your question, but it seems your thinking about this the wrong way.

I completely disagree with you. There are millions and millions of websites online that could benefit from conversion optimization. You're thinking waaay too small. These companies don't even have to be doing Adwords. I just talked about it here because that company happened to be doing Adwords and needed help.

Thank you Andrew, this is the spirit of why I posted this.

The main thing I was hoping people get is inspiration to understand there's a completely different world out there. Virtually every company I've ever worked with on any level can always do a better job than what they are currently doing and that's how conversion optimization fits in the picture. If you can show someone how to make more money without spending more money, who wouldn't want to do that?

The bottom line here is that if you can deliver results, you're probably not charging enough. When you can quantify the results you generate with indisputable facts, you can charge based on those results. If you can't deliver results that can be quantified in terms of increase in revenue or ROI, then you're not going to last long in this game and you may as well stop reading this thread.

There's a guy name Alan Weiss who talks about what he calls "Value Based Fees." You should look him up. Will change your mind about how much money you're leaving on the table if you can deliver the goods.

Well, SipBoy we all know you need two things to succeed in the marketing game...bawls and brains...seems you have both, so hats off for the nice post.

Hey, I never thought about it like that! thanks for the compliment.

Thanks for the feedback. I have to admit, I'm not getting work like this consistently, but I have been able to increase my fees tremendously using these strategies.

And you're right. It doesn't work in every niche so you have to be targeting the right type of prospects where you can add 5-10 times more value but because they have a nice size marketing budget they can pay you a lot more.

That's an awesome share! Thanks

What you just shared is gold!

This is exactly what I see many times and why I think conversion optimization is the new frontier for Internet Marketing Consultants both online and offline.

You can really get paid what you're worth when you start working with the right type of clients who understand the value in what you do and the proof is in the results you deliver.