Advertising on the Highway
Are you working with businesses located off or near a highway?
For around $850 per year a business can have their logo displayed on an interstate highway sign. The types of businesses that qualify are: restaurants, gas stations, lodging, and camp grounds.
For around $360 per year a business can advertise a Tourist Oriented Direction Sign (TODS) that displays direction signs marketing the location of a business. "Trailblazer" signs can also be purchased for $120 each to be placed along the route.
Just some food for thought - lots of creative, and effective ways for businesses to advertise through outdoor marketing.