send documentation on a cold call?
I am thinking about making my goal to send documentation on the first cold call.
I know that in the telemarketing world, sending email is usually a dead end.
but the thing is I set appointments, I don't close the deal, and the official policy is that most cold calls aren't going to end in an appointment anyway(but rather the second or third call).
The sales process is so long 3-4 months+ if email or fax is going to take 1 week more, I don't care because Imost likely, I will have to follow up anyway.
What do you think of this?
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fated82 -
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SashaLee -
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