How To Get More Business With Little Or No Work On Your Part

5 replies
I'm sort of a stranger in these parts.

Right now I'm editing a book on home based businesses I wrote a while back. I came across one of the marketing methods and thought it would be something smart folks in the offline arena might put to use.

Years ago I knew a guy who had a kickass lawn cutting service. He'd get about 90% of his new clients by paying kids $5. Any kid who got him a new client would get $5. Of course they'd bug their parents and many of them gave his service a try... Some of them actually stuck. Whether the client stayed or not the lawn guy more than made up the $5 finder's incentive with his regular lawn fee.

Why not apply that to your Web services? You might want to offer a bigger incentive than $5. Maybe $10 or $20. You might be surprised at how many business owners kids know. And here's the cool part. Kids tell other kids and then they go out and pitch your services too. So your incentive offer goes real-world viral.

The beauty is, you don't pay anyone until you get a gig. Print up some smart looking flyers with your services plainly outlined on them and turn that army of hustlers loose. I'll bet you'll get some takers. Peace.
#business #part #work
  • Profile picture of the author MaxwellB
    Pretty good idea. Not sure how it would work in practice with web services.

    Not sure how you would find and recruit the kids. Might be a possible fundraising opportunity for sports team/clubs. If a team of 25 kids could drive enough leads to make a sale each I would gladly give them $250 per sale maybe more and profit about $37k on the front end and have 25 long term clients to sell seo to. The team would make $6250.

    Or pay per lead $10-15 per lead that has an interest in web design I'd do that too.
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    • Profile picture of the author travlinguy
      Originally Posted by MaxwellB View Post

      Pretty good idea. Not sure how it would work in practice with web services.

      Not sure how you would find and recruit the kids. Might be a possible fundraising opportunity for sports team/clubs. If a team of 25 kids could drive enough leads to make a sale each I would gladly give them $250 per sale maybe more and profit about $37k on the front end and have 25 long term clients to sell seo to. The team would make $6250.

      Or pay per lead $10-15 per lead that has an interest in web design I'd do that too.
      Yeah, in the example I used the guy had kids and they had friends who had friends and so on. I'm sure these days some kids couldn't be bothered. But ambitious ones will hustle. Just an idea.
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  • Profile picture of the author Aaron Doud
    An interesting way to expand upon this and take this to the next level.

    Contact schools and offer to do a presentation on entrepreneurism. You can take to the kids about how you got started. How they can get started. And in closing you can offer them a chance to earn money as a lead finder.

    This has so many ways to work and could really be fleshed out beyond my simply spark here.
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    • Profile picture of the author travlinguy
      Originally Posted by Aaron Doud View Post

      An interesting way to expand upon this and take this to the next level.

      Contact schools and offer to do a presentation on entrepreneurism. You can take to the kids about how you got started. How they can get started. And in closing you can offer them a chance to earn money as a lead finder.

      This has so many ways to work and could really be fleshed out beyond my simply spark here.
      Do public schools still encourage entrepreneurialism? It might work. How about Junior Achievement? I was a member back in high school. Some kids are pretty hip to the Web, websites, etc. Get a couple of smart ones and they could be bringing you business all day.

      Something else I thought of since posting. Give a kid $5 if s/he gets you an appointment and a whopping bonus if you land the gig.
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    • Profile picture of the author MaxwellB
      Originally Posted by Aaron Doud View Post

      An interesting way to expand upon this and take this to the next level.

      Contact schools and offer to do a presentation on entrepreneurism. You can take to the kids about how you got started. How they can get started. And in closing you can offer them a chance to earn money as a lead finder.

      This has so many ways to work and could really be fleshed out beyond my simply spark here.
      Boom! Awesome idea...especially for people that like to talk about entrepreneurship and teaching kids which I love. Wow I love it, I bet the schools would pay you to speak too.

      Good stuff
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