Over $1000 this month so far leveraging other agencies/consultants clients

by ukcarl
8 replies
OK, so I just wanted to share a really easy way I have been building up another stream of new clients.

I started working on it earlier in the year and in the last 3-4 weeks it has really started paying off for me.

Basically the main service I offer is PPC management, its where I have the most experience and its also what I enjoy to do, so its the main service I really try to push.

What I came to realize is that in my area and the surrounding cities there were many agencies, all offering a wide variety of services including SEO, SMM, Web Design, Rep Management, PPC, among other things, the other thing I noticed was that a large amount of these agencies had certain services they offered and others they did not.

What I decided to do, just as a test, was to contact some of these agencies to see if they might be interested in offering their clients my PPC service on a white label basis and to my surprise I had an pretty good response, I sent roughly 30-40 emails and as a result secured 5 appointments, out of these appointments all expressed some level of interest and 2 in particular.

Anyway this was towards the end of January and through February I heard nothing and to be honest I had really assumed it wasn't going to happen, then out of the blue at the beginning of March one of the agencies a company who specialized in Ecommerce web design contacted me with the news they had a couple of potential clients for me, over the next 2 weeks these 2 clients became a reality making me a total of £500 upfront and at least £300/month recurring, whats even better is these are clients who are brand new to PPC and are just testing with small budgets, but also have lots of potential to grow their campaigns and as a result over time this will increase my management which is % based.

As well as this first agency, I also got a phone call from the second one towards the end of last month, which also resulted in a job at £250 upfront plus at least £150/month.

The reason I wanted to share this is these really were 3 of the easiest new clients I got this year and I'm also sure this would work with any service, all you need to do is find agencies that aren't offering something you specialize in and just approach them, it really is that simple.
#agencies or consultants #clients #leveraging #month
  • Profile picture of the author XponentSYS
    I have similar arrangements for my Internet marketing services with medical practice marketing consultants.

    Basically, my IM services are "bundled" into their offerings for a 50/50 rev share. That model alone does mid-5-figures a month in billings (before we split).

    What you've discovered is a very good business model.
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  • Profile picture of the author SashaLee
    HI there,

    XponentSYS is right - this is a great business model because you can expand it. Rinse, and repeat!

    All the best,

    Sasha
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  • Profile picture of the author Chris Rivers
    Hey UkCarl,

    That's a awesome strategy.

    While ppc management is not my strong point, I'm going to see how I can apply the strategy to my own main service offering.

    For those who are like me, maybe you could do the reverse. Maybe find ppc management (or online marketing) firms and get their traditional "offline" marketing leads.

    In my experience, most online marketing companies don't like (or want) to do the more traditional marketing stuff. That's where us hybrid marketing consultants come in.

    But regardless of that, this sounds like a great strategy.

    Thanks for the motivational fuel.

    Chris
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  • Profile picture of the author Michael Nguyen
    I'm current doing this with an eCommerce dev company. Have already 1 paying client and 3 appointment meetings booked. All about who you know and not trying to do everything yourself.
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    • Profile picture of the author ukcarl
      Originally Posted by XponentSYS View Post

      I have similar arrangements for my Internet marketing services with medical practice marketing consultants.

      Basically, my IM services are "bundled" into their offerings for a 50/50 rev share. That model alone does mid-5-figures a month in billings (before we split).

      What you've discovered is a very good business model.
      Yeah it certainly has potential this is just contacting agencies within 20 miles of my location, hopefully a 5 figure month is on the horizon, not quite there yet

      Originally Posted by tagr79 View Post

      Nice share Carl.. How do you offer it? They tell you how much their budget is for ppc then you charge them upfront and collect monthly fees plus their monthly budget?

      Thanks
      Basically I have a list of prices, which are just my usual prices marked down by about 30%, then I just recommend that the other agency charges my usual rate, meaning they make the 30% just for billing the client, it does mean I am working for slightly less but at the same time I hope I can make up for this in client volume, plus there is still room for me to make a profit even employing someone else to manage accounts so its definitely scalable.
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  • Profile picture of the author Adrian John
    Does anyone have an first (and second email swipe if they don't respond on the first email) that actually works and we could use to reach out potential partners?

    Thanks
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