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Big mailers: keep mailings in house, or outsource?

by Delta223
1 replies
I recently sent out a small letter mailing for about $.65 per mail piece. It was a personalized letter with blue scribbles, a nickel taped to the letter, and commemorative stamps on the envelope placed crookedly.

I've gotten about five quotes back from local mail shops, and for printing and mailing their cost ranges from $1.20 to $2.20 due to the small size of the mailing (only about 150 pieces). so for now it's obvious that mailing in houses better.

y question for the other larger direct mailers that send out 1000 or 5000 pieces at a time is, what you think about keeping your whole mail operation in-house versus outsourcing it to a male shop?

I imagine costs would drop, but you'd also lose some control on how the piece is presented, for example hand addressing the envelopes, placing the stamps crooked, specialty grabbers (although a lot of the mill shops seem to do this, but not all of them). I'm starting to think that it may make sense just to keep the mail operation in-house.

Thanks for any feedback you have
#big #house #mailers #mailings #outsource
  • Profile picture of the author RimaNaj2011
    Originally Posted by Delta223 View Post

    I recently sent out a small letter mailing for about $.65 per mail piece. It was a personalized letter with blue scribbles, a nickel taped to the letter, and commemorative stamps on the envelope placed crookedly.

    I've gotten about five quotes back from local mail shops, and for printing and mailing their cost ranges from $1.20 to $2.20 due to the small size of the mailing (only about 150 pieces). so for now it's obvious that mailing in houses better.

    y question for the other larger direct mailers that send out 1000 or 5000 pieces at a time is, what you think about keeping your whole mail operation in-house versus outsourcing it to a male shop?

    I imagine costs would drop, but you'd also lose some control on how the piece is presented, for example hand addressing the envelopes, placing the stamps crooked, specialty grabbers (although a lot of the mill shops seem to do this, but not all of them). I'm starting to think that it may make sense just to keep the mail operation in-house.

    Thanks for any feedback you have
    I can't speak from experience but I am in the process of starting up my direct mail campaigns again. I would use a company and see what the results are. To keep it in-house, I have to go through the process of hiring and teaching and if I do it myself it's a lot of my own time so you need to see whats the trade off.
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