"I honestly didn't think offline marketing would be this hard..."

Hey,

I don't know about you, but this consulting thing can be downright hard at times. Not impossible, but hard as heck.

Sure, the money is good, but money is not everything.

In fact, there are some days when I would gladly give some of my money back in order to have some peace from a super intense and impatient client.

However, after a walk around the block or a quick workout, I come back to my senses and realize that I have a life that other folks would give their left leg to have.

After all, any challenge that we have is just part of running a consulting business. As consultants we're all facing similar types of problems like...

- Charging too low of a price because we're afraid of losing the deal and then feeling used when the client asks us to perform on every iota of the deal.

- Trying to persuade a slow moving client to actually take action. After all, they're paying you to give them recommendations on how to fix their problem.

- Wondering where the next deal is going to come from.

- Going through that dry stretch where we can't even close a door. It just seems that nobody is buying what we're selling.

- Signing up the cheapskate clients who proceed to whine and complain about everything all the time.

The truth is that most struggles that marketing consultants have can fit into three or four different categories:

1. Lack of confidence in themselves.

2. No consistent flow of quality leads.

3. Don't know how to convert quality leads into paying clients.

4. Working with the wrong type of clients.

The funny thing is that for every one of those reasons above, I know a marketing consultant who has succeeded at getting their marketing practice off their ground in spite of those faults.

However, they all had to go back and address those issues in order to build a long-term sustainable consulting business.

And so do you.

But first you have to start by being 100% honest about the problems you're having.

Is it getting appointments to meet face-to-face with business owners?

Are you getting a few appointments, but are struggling to get them to sign up?

Are you battling fear and self-confidence issues because you don't have years of experience to draw from?

And are you fighting laziness and weak self-discipline?

It really doesn't matter what the problem is. Once you identify it, you need to get very aggressive about dealing with it.

Don't just sit back and give up on your dream.

You can do it if you fight for what you want.

Now, go close some deals,

Chris