Caught the Milk Truck, NOW WHAT TO DO!??
I need you guys. So I have a client who wants to take his first foray into PPC (Google Adwords). Clearly PPC runs hand in hand with conversion optimization. Being that this particular client is starting from the ground up, and his willing to spend $10k per week or $40k per month, I have NO CLUE how to charge the client. It was a lot easier to submit proposals when there was a problem, however, this is 100% opportunity. The services rendered will be:
1. Campaign Development and Management
2. Landing Page Creation
3. Conversion Optimization
I expect this to be an on going, hands on one month long project as they will be targeting different keywords. So, my style is to optimize pages around the specific / particular advertisement...
If I were charging a client based on what was broken, I'd charge a retainer, then a "royalty" (upfront), based on the projected sales increase - provided my efforts were successful... Caveat; I wouldn't approach anyone I couldn't help in my sleep...
Being that this client is brand new... I have zero idea how, and how much to charge. I was thinking of $10k for the 30 days or so worth of work, but got to thinking that I may be selling myself woefully short....
I'd like to get fair upfront pricing done, + a monthly residual / retainer for campaign management of a $40k monthly spend.
Help!! Thanks!!
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