Updating my lead gen website and SEO question

In short... Probably, but it depends.

You will probably hurt your SEO rankings if you simply delete your wordpress site and put up a new .html site.

Is it just a 1 page site?

If there are multiple pages all generating traffic, you can setup 301 redirects to point all of your old url's to your new urls on the html site. This would at least flow your seo mojo and visitors from your old links to the content on your new site.

It really sounds like you need more traffic and a new landing page will not accomplish that. Plus, anything someone can do in HTML can be turned into a wordpress theme, so you may not be working with the right person.

If your on WordPress, you could use the OptimizePress theme and start split testing your landing page to find out what is working and what is not working, so you actually have data that shows you what to change. Making a new look for your whole site is rarely going to help anything other than keep you busy.

Most people consider 1000 visits enough to start seeing patterns with what is working and what is not working.... At the pace you are at, that will take a fair bit of time.

Seems like traffic generation is much more important right now than the look, and WordPress is great for organic traffic. Optimize Press can help you get the most of paid traffic if you decide to go that way, as well.

Hope this helps you focus in on your next potential steps a bit more.

If you update properly you won't see too much difference.

You need to place the HTML files in a separate directory on your server and 301 redirect every page over to your new version, if you keep the content the same and have the correct meta data and the HTML is clean and loads fast then your rankings should be fine, they may bounce around for a while but they'll settle back.

It can take a week or so for your new site to be crawled and indexed properly, even longer for your search listings to be updated in the SERPS.

Having said that I agree with the post above, concentrate on more traffic before you go about a redesign.

Maybe invest in a service like click tale and see what people actually do on your site, I find that about 90% of the time making changes to an existing site is better than putting up a whole new one.

Thanks guys. I'm using an elegant theme site.

Modest Theme Preview

So I have nothing above the fold that is critical besides the phone number. I want a contact/order form and a sales video. But I also have multiple pages for surrounding cities that I was going to rent. (It started out as a rental website concept, but I ended up making it a lead gen for one company only). Each city page is ranking on the first page of google so I don't want to lose that.

I'm going to take my new graphics and put them in a wordpress leadgen theme and focus on getting traffic.

So long as the page names stay the same or you 301 redirect the old pages to the new pages, everything should be OK.

In my experience plain html sites rank well because they load quickly and usually have a lot less code and calls to external style sheets.

Just make sure you keep a backup of the old Wordpress site in case you have to switch back.