Getting resellers through cold calling...
More precisely, those partners would be SEO companies and other types of IM consulting firms that need converting videos for their clients. And I decided to contact the potential partners by phone, since it seems a lot more personal than an email.
So why I'm posting this? Because I have a key problem: I find it hard to set up a goal for my calls. An effective goal, I mean. Just presenting my offer is not enough. I guess most people would be kind enough to tell me something like "Sure, thanks for your proposal, we'll keep that in mind" but I have no guarantee that I'll hear from them in the future. I need to create some form of engagement, to get some kind of promise from my potential partner, but I still don't know how to do that.
To put it more clearly... If someone says "Great, we're interested" what should be the next step? How can I make sure that we'll have a concrete collaboration? How would you do that if you were me?
Thank you very much for your time!
Bogdan
Deliver Bigger.