Pizza Parlor Promotion!

Eddie Spangler

11 years ago

Probably has to do with the fact that their pizzas taste like sheeeet!

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Doran Peck 11 years ago

Originally Posted by Eddie Spangler

Probably has to do with the fact that their pizzas taste like sheeeet!

Ditto that sentiment
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RobinInTexas

11 years ago

Location, Location, Location. That says it all. Nothing to see here just move along.

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BlockTrade

11 years ago

pizza and bikinis?

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mwright 11 years ago

Originally Posted by BlockTrade

pizza and bikinis?

Um... nerp :p
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Greg guitar

11 years ago

The real value of an $8 pizza is less than $0. You're probably better off skipping a meal than eating one of those. I agree with Marty; help the independent stores take business away from the corporate franchises; that way you are helping the local community economically as well as supporting business that offer better quality, making it a better place to live. Every time a chain dies, multiple communities benefit.

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Mr. Subtle

11 years ago

Originally Posted by Greg guitar

I agree with Marty; help the independent stores take business away from the corporate franchises; that way you are helping the local community economically as well as supporting business that offer better quality, making it a better place to live. Every time a chain dies, multiple communities benefit.

HUH!? The guy who owns the pizza franchise IS LOCAL. If he goes under he'll have to fire his employees who are also LOCAL.

The hard part of helping a franchisee is that they are already paying 5% of their gross to the franchisor for advertising.

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mwright

11 years ago

Originally Posted by Mr. Subtle

HUH!? The guy who owns the pizza franchise IS LOCAL. If he goes under he'll have to fire his employees who are also LOCAL.

The hard part of helping a franchisee is that they are already paying 5% of their gross to the franchisor for advertising.

I totally agree! One of my friends is a Domino's franchisee. He's not a corporate giant who lives up a beanstalk; he's just a regular guy trying to run a LOCAL business.

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Greg guitar

11 years ago

Originally Posted by Mr. Subtle

HUH!? The guy who owns the pizza franchise IS LOCAL. If he goes under he'll have to fire his employees who are also LOCAL.

The hard part of helping a franchisee is that they are already paying 5% of their gross to the franchisor for advertising.

I didn't say the owner isn't local, but I believe independent merchants are better for the community in many ways. A franchise clearly can't be said to be 100% local, nor are the main decision makers local; the owner isn't independent, so the policies are decided from afar, and since the experience is supposed to be uniform in order for the chain branding to work, having any authentic local character to a store would seem to be an impossible task.

I doubt the local owner of a KFC would be allowed to change the menu to reflect local seasonal specials from local farms; in fact, I suspect every low quality ingredient has to be sourced through them, or at least approved, because they want no surprises, even if it meant a delightful one.

A local restaurant owner could find a bakery they like, and have pies from it on their counter that day. By so doing, they are supporting their local community, in a way chains never do. The reasons to support independent businesses are many, but that seems enough to me.

But anyone needing more should look into all the chemicals it takes to keep food exactly the same across the nation or the world. Or consider how much pollution results in having nearly every ingredient shipped long distances, or what that means in terms of the lack of freshness/the need for preservatives.

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mwright

11 years ago

Originally Posted by Greg guitar

I didn't say the owner isn't local, but I believe independent merchants are better for the community in many ways. A franchise clearly can't be said to be 100% local, nor are the main decision makers local; the owner isn't independent, so the policies are decided from afar, and since the experience is supposed to be uniform in order for the chain branding to work, having any authentic local character to a store would seem to be an impossible task.

I doubt the local owner of a KFC would be allowed to change the menu to reflect local seasonal specials from local farms; in fact, I suspect every low quality ingredient has to be sourced through them, or at least approved, because they want no surprises, even if it meant a delightful one.

A local restaurant owner could find a bakery they like, and have pies from it on their counter that day. By so doing, they are supporting their local community, in a way chains never do. The reasons to support independent businesses are many, but that seems enough to me.

But anyone needing more should look into all the chemicals it takes to keep food exactly the same across the nation or the world. Or consider how much pollution results in having nearly every ingredient shipped long distances, or what that means in terms of the lack of freshness/the need for preservatives.

Most of us agree with your intentions; just not your message.

As marketers our job is to ENTICE people to make decisions. If corporations can entice us to buy their "evil" products, we can do the same get people to buy products from more socially conscious brands.

I don't want my customers to think they're buying for MY reasons, but for their own.

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mwright 11 years ago

JUST A FOLLOWUP...

Turns out the owner CANNOT deliver or do his own advertising.

Too bad, because there's a lot of potential there for revenue.
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- bizgrower 11 years ago
  
  Originally Posted by mwright
  
  JUST A FOLLOWUP...
  
  Turns out the owner CANNOT deliver or do his own advertising.
  
  Too bad, because there's a lot of potential there for revenue.
  
  Too bad the deal is so restrictive. Perhaps he can get free publicity by sponsoring events that make sense. Dan
  
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Greg guitar

11 years ago

Originally Posted by mwright

Most of us agree with your intentions; just not your message.

As marketers our job is to ENTICE people to make decisions. If corporations can entice us to buy their "evil" products, we can do the same get people to buy products from more socially conscious brands.

I don't want my customers to think they're buying for MY reasons, but for their own.

First, how do you know what "most of us" think of my post? I suspect you are merely making the same mistake most of us make most of the time; assuming almost everyone shares your thinking, when you really have no idea what they think.

Second, other than saying you don't agree, I don't see anything in your post that is in conflict with mine. So I wonder just what it is you disagree with about my message. It seems pretty uncontroversial to me. I just listed some of the more obvious benefits that truly independent businesses bring to the community which chains lack, and some of the more obvious ways in which chains hurt communities.

As far as getting people to buy for their reasons, obviously we should all be trying to do that. It seems you got the idea that I am suggesting otherwise, but I did not. I was simply pointing out to my fellow marketers that the work they do can either be to the benefit or detriment of the community, and gave a few reasons why I believe independent businesses are more likely to be beneficial, while chains are more likely to be detrimental.

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mwright

11 years ago

Originally Posted by Greg guitar

First, how do you know what "most of us" think of my post? I suspect you are merely making the same mistake most of us make most of the time; assuming almost everyone shares your thinking, when you really have no idea what they think.

Second, other than saying you don't agree, I don't see anything in your post that is in conflict with mine. So I wonder just what it is you disagree with about my message. It seems pretty uncontroversial to me. I just listed some of the more obvious benefits that truly independent businesses bring to the community which chains lack, and some of the more obvious ways in which chains hurt communities.

As far as getting people to buy for their reasons, obviously we should all be trying to do that. It seems you got the idea that I am suggesting otherwise, but I did not. I was simply pointing out to my fellow marketers that the work they do can either be to the benefit or detriment of the community, and gave a few reasons why I believe independent businesses are more likely to be beneficial, while chains are more likely to be detrimental.

It was just the tone of your post.

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Greg guitar

11 years ago

Originally Posted by mwright

It was just the tone of your post.

Of course you're entitled to your response, but I can't see anything wrong with it, and this is too general a critique to convince me there is anything.

If anything imo, I understated the case against chains; there are many ways (which could fill books, (and has)) in which they are extremely destructive, not just to local communities, but to the future of our planet, which I didn't even get into because we aren't really supposed to write books in threads.

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mwright

11 years ago

Originally Posted by Greg guitar

Of course you're entitled to your response, but I can't see anything wrong with it, and this is too general a critique to convince me there is anything.

If anything imo, I understated the case against chains; there are many ways (which could fill books, (and has)) in which they are extremely destructive, not just to local communities, but to the future of our planet, which I didn't even get into because we aren't really supposed to write books in threads.

You're entitled to your response too, and I don't wholly disagree; it just didn't answer my question, which was how to help this guy. But, I think we've reached a conclusion.

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mrjosco

11 years ago

Originally Posted by Greg guitar

The real value of an $8 pizza is less than $0. You're probably better off skipping a meal than eating one of those. I agree with Marty; help the independent stores take business away from the corporate franchises; that way you are helping the local community economically as well as supporting business that offer better quality, making it a better place to live. Every time a chain dies, multiple communities benefit.

This idea (not the poster, just the idea) is so broken it hurts. Franchisees are local, they contribute a great deal to the local economy, they usually sponsor local teams, participate in local events and follow local news.

In fact, a franchise owner is often MORE locally involved than an independent local shop (not always, but frequently) because the franchise training and marketing plan is specifically designed to help the franchise owner integrate into the community.

A local pizza shop is cool, too - no worse or better than a franchise. All a franchise is is a LOCAL business owner who is using a PROVEN business model and taking advantage of franchise purchasing power to provide lower cost to his business (and usually the community). To achieve this they sacrifice autonomy.

This sounds like the logic of the dumb kid who use to steal from me when I owned a franchise. When I caught him he said, "You are just part of the corporate machine of [franchise].

Um. No. You don't understand how it works. Your idea is broken because you have bad information.

Of course, I bet you come and argue my point instead of learning the truth, but oh well - it was such a silly idea I had to post.

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THK

11 years ago

Originally Posted by mrjosco

... All a franchise is is a LOCAL business owner who is using a PROVEN business model and taking advantage of franchise purchasing power to provide lower cost to his business (and usually the community). To achieve this they sacrifice autonomy.

...

You know that argument is only good on paper.

A franchisee use that proven business model to minimize the risk of failure, not to provide anything to the community. If that was your motivation, you are definitely an exception and among the minority franchise owners.

And the franchises sacrifice autonomy partially to maintain same product standard across the board, but mainly to give them another powerful revenue stream. That buying power you talk about is mainly used for the benefit of the franchiser, not the franchisee or any other community. Your argument could be valid if franchisees were given an option to buy locally when there are cheaper and/or better sources available. But you know that is never an option.

I am not an anti-franchise guy. I agree with you about both type have their advantage and disadvantages. But I disagree with the part I quoted.

Tanvir

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mrjosco

11 years ago

Originally Posted by THK

You know that argument is only good on paper.

A franchisee use that proven business model to minimize the risk of failure, not to provide anything to the community. If that was your motivation, you are definitely an exception and among the minority franchise owners.

And the franchises sacrifice autonomy partially to maintain same product standard across the board, but mainly to give them another powerful revenue stream. That buying power you talk about is mainly used for the benefit of the franchiser, not the franchisee or any other community. Your argument could be valid if franchisees were given an option to buy locally when there are cheaper and/or better sources available. But you know that is never an option.

I am not an anti-franchise guy. I agree with you about both type have their advantage and disadvantages. But I disagree with the part I quoted.

Tanvir

Minimizing the risk of failure IS providing greatest value to the community. What good is a business that fails months after opening? In fact, this very fact means that the franchiser using their resources to improve profits and odds of success means the franchisee is giving maximum benefit to the community. What kind of business is more valuable to a community, a struggling business about to go under or a thriving and profitable business looking to expand?

Of course, now I am making an economic and philosophical argument that some may or may not agree with. That is the idea that seeking maximum profit at minimum risk is actually a socially noble thing to do. The ability to minimize risk and maximize profit is not only good for the franchisee, but for the community as a whole - even if helping the community is not the motivation of the business owner.

Anyways, my point is that I think your point supports mine. The smaller the risk and the greater the potential for sustainability and growth, the more valuable the business is to the local community.

Of course, that doesn't mean a franchise is better than a non franchise - just that a local business is a local business. And a business carrying less risk and greater profits is more valuable to the community than a high risk, low profit business - regardless of their corporate structure.

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THK

11 years ago

Originally Posted by mrjosco

Minimizing the risk of failure IS providing greatest value to the community. What good is a business that fails months after opening? In fact, this very fact means that the franchiser using their resources to improve profits and odds of success means the franchisee is giving maximum benefit to the community. What kind of business is more valuable to a community, a struggling business about to go under or a thriving and profitable business looking to expand?

Of course, now I am making an economic and philosophical argument that some may or may not agree with. That is the idea that seeking maximum profit at minimum risk is actually a socially noble thing to do. The ability to minimize risk and maximize profit is not only good for the franchisee, but for the community as a whole - even if helping the community is not the motivation of the business owner.

Anyways, my point is that I think your point supports mine. The smaller the risk and the greater the potential for sustainability and growth, the more valuable the business is to the local community.

Of course, that doesn't mean a franchise is better than a non franchise - just that a local business is a local business. And a business carrying less risk and greater profits is more valuable to the community than a high risk, low profit business - regardless of their corporate structure.

Non franchise doesn't necessarily mean a struggling business. It means an incompetent individual will not succeed.

If you have two successful business in your community, the franchise will spend most of its money outside the community. Besides the employee cost all other major costs go through the franchiser, which is most likely not a local company. Some franchiser will charge 5% of sales (not profit) as a royalty. They can't buy food locally. Local marketing guys will not see a dollar from the franchise because all marketing materials will be shipped from the head office. A non franchise is likely to spend most of their money with local sources.

That is why the bigger the franchise grow, the more money it is sending out of the local area. That could be the reason why many people don't consider a franchise as a local business.

So in short a franchisee is unable to provide the type of financial benefit a same size non franchise business would to the local community.

I may not be the best person to explain this since I don't see them as evil. But I think I kind of understand where the anti franchise guys are coming from.

Tanvir

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Greg guitar

11 years ago

Originally Posted by mrjosco

This idea (not the poster, just the idea) is so broken it hurts. Franchisees are local, they contribute a great deal to the local economy, they usually sponsor local teams, participate in local events and follow local news.

In fact, a franchise owner is often MORE locally involved than an independent local shop (not always, but frequently) because the franchise training and marketing plan is specifically designed to help the franchise owner integrate into the community.

A local pizza shop is cool, too - no worse or better than a franchise. All a franchise is is a LOCAL business owner who is using a PROVEN business model and taking advantage of franchise purchasing power to provide lower cost to his business (and usually the community). To achieve this they sacrifice autonomy.

This sounds like the logic of the dumb kid who use to steal from me when I owned a franchise. When I caught him he said, "You are just part of the corporate machine of [franchise].

Um. No. You don't understand how it works. Your idea is broken because you have bad information.

Of course, I bet you come and argue my point instead of learning the truth, but oh well - it was such a silly idea I had to post.

You came off pretty reasonable in the beginning; attacking an idea (which one I don't know, since you didn't provide specifics) rather than the poster; so kudos for that.

I don't think you make a convincing case, since the only real points you made were to do with sports sponsorship, corporate training on how to "integrate" into the community-(by their rules), and the Orwellian claim that chains use their buying power to benefit local communities; the rest was just stating your negative view of my thinking (or to use your words; my "broken idea").

Giving chains credit for encouraging "integration" into the community without mentioning that franchisees are not allowed to source locally is like giving kudos to a corporate daycare's training for staff on giving children the love they need but forgetting to mention that their rules forbid them to comfort a crying child.

Some of the money from any business will of course recirculate in the community, but in the case of a franchise which isn't allowed to source locally, the business represents a net loss compared to an independent business that buys local, which obviously means it is not just the franchise fee that takes the money local people spend in the store, and sends it far from the area. Is that logic okay, or do I still remind you of a "dumb kid [that steals]"?

Like everyone, I am a work in progress. I am not too stubborn to learn "the truth", though perhaps you were merely projecting your own stubbornness when you said that.

But being willing to learn doesn't mean I am so credulous as to just change my mind because you think I'm wrong. In order to learn from you, I need more substance than your assertions about how "broken", and "silly" my "idea" is, or that I remind you of a dumb young thief. Most importantly, if I am to learn "the truth" from you, you have to have something true to teach me. So far you've kept it under your hat.

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opalfx

11 years ago

well the pizza is definitely gross. i just decided to stop buying it and spend the extra $5 on pizza hut. nevertheless, mobile marketing all the way. they can put together special promotions especially around all the sports games that are on.

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Aaron Doud

11 years ago

Personally I like Little Caesar's. It's good cheap pizza.

As for promotion for them due to their price and "Hot And Ready" location and that sign toss guy are going to be some of the best marketing they can do. Their company strategy is to be quick and cheap. So they get customers on their way home to buy one or more pizzas.

I agree with others who say your best bet would be to target local places vs. franchises like this. But if you think you can help and they are willing to pay why not. After all a franchise is a local business too and normally owned by one or more local individuals.

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XponentSYS

11 years ago

I have experience as a Round Table Pizza franchisee in C.A. so this is up my alley. I did over 3 million annually in sales at ONE of my stores and the way I did that was by couponing the SHEEEET out of my local area.

We canvased our market with coupons via direct mail and newspaper inserts mostly

We absolutely killed it in delivery constantly - so much so that I had a dedicated call center and delivery only kitchen.

Now, this was late 90s before EDDM.

I'd venture to guess that with EDDM this guy could construct an offer and kill it.

Does he deliver? If not, can he?

Some, but not all, Little Caesars have delivery.

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SashaLee

11 years ago

Originally Posted by XponentSYS

Does he deliver? If not, can he?

Some, but not all, Little Caesars have delivery.

Hi there,

Great point! And it's not hard to add a delivery service to a restaurant that doesn't have one. Your hardest job is to convince the restaurant owner to work harder to accommodate the delivery orders!

All the best,

Sasha.

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mwright

11 years ago

Originally Posted by SashaLee

Hi there,

Great point! And it's not hard to add a delivery service to a restaurant that doesn't have one. Your hardest job is to convince the restaurant owner to work harder to accommodate the delivery orders!

All the best,

Sasha.

The owner seems like a hard worker, and seeing some results would just give him more motivation.

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mwright

11 years ago

Originally Posted by XponentSYS

I have experience as a Round Table Pizza franchisee in C.A. so this is up my alley. I did over 3 million annually in sales at ONE of my stores and the way I did that was by couponing the SHEEEET out of my local area.

We canvased our market with coupons via direct mail and newspaper inserts mostly

We absolutely killed it in delivery constantly - so much so that I had a dedicated call center and delivery only kitchen.

Now, this was late 90s before EDDM.

I'd venture to guess that with EDDM this guy could construct an offer and kill it.

Does he deliver? If not, can he?

Some, but not all, Little Caesars have delivery.

That's what I'm talkin' 'bout!

Also, I've heard EDDM can work well for a neighborhood business.

This place is in an awkward location (about 50 yds away from the street, and partially obscured by a bridge), so people don't really see it until they've past by.

But there's a traffic light right in front of the building, and there's no competition within about a 2 mile radius. I think he can do a lot better.

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XponentSYS

11 years ago

DELIVERY!

. Have him find out if he can do it.

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XponentSYS

11 years ago

That's something I am good at- and is why I had the number 2 store in the district. I know it works.

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LastingLifeSuccess 11 years ago

Busy intersection, by a railroad track? This is not good. Parking is probably a nightmare with ingress and egress issues too. Yikes. I ran a restaurant along a state highway and know how much we suffered from location issues. Location. Location. Location.
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bizgrower

11 years ago

If the proposed delivery area is population dense enough, and he is allowed to do it, then give it a go.

I ran an Italian restaurant in a very dense residential area with a good mix of businesses as well. Back then, we did very with hand delivered flyers to residences (just put a stack in apartment/condo offices or clubhouses if we could not solicit). We also did well introducing our delivery service by calling and then delivering a few pizzas for free to businesses during lunch.

Delivery in our case increased revenues by 35% to 40%. He would have to be able to afford to staff the delivery service and look at insurance issues/costs...

After about a year or so though, the flyers stopped working and in house and delivery revenues dropped some and flattened. I think because just about everybody in our area knew us by then. We were not a super special joint, good and some unique pizzas, but not a destination joint.

Dan

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XponentSYS

11 years ago

That's too bad he can't deliver.

He can't advertise though? That's wierd. With Round Table they had marketing campaigns such as TV ads and the like but I was also free to to my own local marketing.

That includes the coupons I mentioned, sponsoring local little league teams, other community driven events, student promotions (local high school) and many other things.

Round Table understood the importance o local marketing and community involvement and not only allowed us to do it, but encouraged it.

The ONLY thing they were strict on (and I agree with them) was the branding and the consistency of the product.

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mwright

11 years ago

Originally Posted by XponentSYS

That's too bad he can't deliver.

He can't advertise though? That's wierd. With Round Table they had marketing campaigns such as TV ads and the like but I was also free to to my own local marketing.

That includes the coupons I mentioned, sponsoring local little league teams, other community driven events, student promotions (local high school) and many other things.

Round Table understood the importance o local marketing and community involvement and not only allowed us to do it, but encouraged it.

The ONLY thing they were strict on (and I agree with them) was the branding and the consistency of the product.

I'll retract the idea that he can't do his own advertising.

In the brief follow-up I had with him, he mentioned the fund that franchisees pay into, and I "inferred" that he was not allowed to advertise on his own.

I'm sure that if he ponied up himself to canvas the neighborhood, the chain wouldn't stop him.

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derricks4

11 years ago

Community involvement! Get some buzz going about THAT Little Caesars.

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mmiys

11 years ago

FUNDRAISERS! Have him sponsor local teams and have them order with a special code..promising to pay a portion of the proceeds earned on a specific night. You can broker the deal and have a portion of each deal made be your own commission. This is a win, win, win for all three of you..once he starts making money..sell him some QR codes so he advertise the newest topping or special without printing new stuff.

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ballparkbob

11 years ago

Some great ideas here for pizza restaurants in this webinar:

Pizza Pies for Mobile Eyes

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PioneeringProfits 11 years ago

Do they have any method to retain and promote to their previous customers?
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club20coaching

11 years ago

Flyers work best for pizza places.. Because you choose the area and can keep it local. I get 5,000 post cards for $300.00 and you can pay pennies to get them passed out. Everyone uses coupons from print advertising! Pizza especially

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Pizza Parlor Promotion!

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