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Does anyone here market to accountants?

by EugeneFarber
6 replies
Well...I think the subject line pretty much says it all .

I'm looking to connect with other marketers that are targeting accountants. Let me know if that's you.
#accountants #market
  • Profile picture of the author opalfx
    i have marketed to accountants via linkedin only. i usually market to them in october for a special year end promotion.
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    • Profile picture of the author MarkJez
      I market to Accountants - and offer special concessions to them.

      The reason for this is because they are "lead-generation centers" in their own right - and if you look after them well - they will give you a steady supply of good quality leads (I.e. their own clients!)
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      • Profile picture of the author EugeneFarber
        That's actually a very interesting way to look at it. Makes perfect sense though. So you don't necessarily target them as the end user?
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      • Profile picture of the author kebertt
        Originally Posted by MarkJez View Post

        I market to Accountants - and offer special concessions to them.

        The reason for this is because they are "lead-generation centers" in their own right - and if you look after them well - they will give you a steady supply of good quality leads (I.e. their own clients!)
        Excellent point!
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        • Profile picture of the author vladkost
          I've tested that segment cold calling with a few associates and I don't like them very much. Less money than the medical or law segment and they are very analytical so it's more difficult to close them on the spot.
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    • Profile picture of the author EugeneFarber
      Yep...using LinkedIn pretty heavily right now. Do you find a lot of success in doing so?
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