Free Clients, Free Clients...Come And Get E'm

8 replies
When you think of all the ways to grow your business
through client acquisition, they pretty much all have a monetary and time cost.

Here's one method which doesn't.

You only pay for clients after they hand over money.

And at a price of break even on the first monthly fee.

I worked through this with my client today on how much he was prepared to pay for a client.

The easiest way to work this number out for him was to work out the nett of his monthly fee.

This now became the number what he was prepared to buy a client for.

An example was a $1,000 per month new client was valued at $750.

Another words he is prepared to pay $750 to get a new client.

And the least risky and most responsive way to get a new client is by incentivizing his happy clients.

This is done by offering a referral fee at the rate of 75% of the new clients monthly amount.

Now he can go out into the market and offer $750 for every $1,000 monthly client who signs up.

This is a massive growth strategy where he breaks even on the first month then profit every month thereafter.

Not a penny at risk of his!

Think of the dollar number in your business in which you will break even after costs, then offer it to partners, and clients.

This is how to grow your business fast without money.

Best,
Ewen
#clients #clientscome #free
  • Profile picture of the author Andrew H
    This is a great perspective on client acquisition. Thanks.
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  • Profile picture of the author MaxwellB
    Let me make sure I'm understanding you.

    Your saying find out what a prospect is willing to pay for a new client. Let's say it's $1000.

    Then get new clients by introducing a 75% referral fee incentive to his current clients?

    You make $250 the current client makes $750.

    Why can't he do that?
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    • Profile picture of the author ewenmack
      Originally Posted by MaxwellB View Post

      Let me make sure I'm understanding you.

      Your saying find out what a prospect is willing to pay for a new client. Let's say it's $1000.

      Then get new clients by introducing a 75% referral fee incentive to his current clients?

      You make $250 the current client makes $750.

      Why can't he do that?
      I'm saying we pay for a referral.

      If the referral turns into a $1,000 per month deal,
      then the referrer gets a one time payment of $750.

      We calculated it cost $250 to deliver that monthly service,
      which left him with $750.

      So he can now take the $750 and offer it to clients for a referral.

      He makes nothing in the first month,
      but it cost him nothing to acquire the client either.

      That's how you can get exponential growth
      because each new client can refer others to through this incentive.

      Best,
      Ewen
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      • Profile picture of the author XponentSYS
        Originally Posted by MaxwellB View Post

        Let me make sure I'm understanding you.

        Your saying find out what a prospect is willing to pay for a new client. Let's say it's $1000.

        Then get new clients by introducing a 75% referral fee incentive to his current clients?

        You make $250 the current client makes $750.

        Why can't he do that?
        Originally Posted by opalfx View Post

        i was thinking the same as maxwell. i think that it's definitely doable but i guess then what would we be around for our clients really wanted to do any of the work.
        Guys this doesn't need to be over-thought!

        It's essentially affiliate marketing in the offline world. You're asking your existing happy clients to refer you to their friends, family and colleagues in exchange for a fee.

        I do this with my business - albeit with a slightly different offer - they refer 3 paying clients and they get $1,000.00
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        • Profile picture of the author TheBigBee
          Originally Posted by XponentSYS View Post

          Guys this doesn't need to be over-thought!

          It's essentially affiliate marketing in the offline world. You're asking your existing happy clients to refer you to their friends, family and colleagues in exchange for a fee.

          I do this with my business - albeit with a slightly different offer - they refer 3 paying clients and they get $1,000.00
          Yes!! Do not over complicate what Ewen was conveying!

          The best part is, if you do a great job you'll never have to ask for such a referral. As fate would have it, out of nowhere customer A, who you will have done a great job for, refers customer B.

          Customer B is sold before your phone even rings. Those sales are freakin awesome!
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          • Profile picture of the author ewenmack
            I've set up a follow up sequence to remind them about the offer.

            Each one gives a reason to follow up
            with a new way the referrer can get paid.

            Best,
            Ewen
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  • Profile picture of the author opalfx
    i was thinking the same as maxwell. i think that it's definitely doable but i guess then what would we be around for our clients really wanted to do any of the work.
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  • Profile picture of the author MaxwellB
    The way it sounded I thought there was US (the offline consulting company) OUR CLIENTS (self explanitory) and OUR CLIENTS CLIENTS...

    Now I see what your saying is we just go to our clients to get more clients.

    Thought you were saying it's a way to help clients get more clients.
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