As offline consultants what are different ways to position ourselves?
- no contract?
- on call 10 hours per day, prompt reply to communications?
- money back performance guaranteed?
- short turn around time on deliverables (and promises)?
- price advantage over firms, agencies?
- more personable "meet over coffee" compared to firms, agencies?
- reliability, commitment, trust?
- industry and miscellaneous PR awards (eg. fastest growing company)?
- testimonials, detailed case studies?
If I were to compile a master bullet point list of benefits on my sales page (targeted to small business owners wanting online marketing) -- what would the list include?
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