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Pitching a free report via call - Need you phone monkeys

by abbot Banned
4 replies
If there is one major aspect of prospecting that I lack, it's calling. That being said...

I'm looking to pitch a free report to a specific niche. This niche is commonly busy and rather hard to get through to.

The goal of my call: To get permission to send them email containing niche specific marketing report, retrieve email address, AND get them agree to me following up after the report has been sent.

I have a few scripts that I jotted down, but I figured I'd throw the worm out here and see what I catch.
#call #free #monkeys #phone #pitching #report
  • Profile picture of the author Aaron Doud
    My mind thinks that perhaps you have missed an opportunity here.

    1. Does the report convert well? if yes move along my path if no maybe it isn't the best approach.
    2. You appear to have a list correct?
    3. Is what you will be selling them in the long run of significant value for yourself and them?

    If you can answer yes to all 3 why not have the report printed up nicely and mail it to them. Hell if what you sell has enough value and it converts well why not fedex it to them?

    See here is the thing depending on the niche you will find the vast majority of business owners don't see the value in a PDF report. Yet those same people will love a good physical report if it has value.

    I also don't see the point of calling just to send something. Yes it is easier for both parties because on our end we can be nice and say yes and never even look at it. I think the call is good but the order is wrong. Also the use of digital and email doesn't make you stand out the way physical mail does.

    Hopefully you see some value in this thought process. I didn't mean to hijack the thread.
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    Aaron Doud - Sales & Success
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    • Profile picture of the author abbot
      Banned
      Originally Posted by Aaron Doud View Post

      My mind thinks that perhaps you have missed an opportunity here.

      1. Does the report convert well? if yes move along my path if no maybe it isn't the best approach.
      2. You appear to have a list correct?
      3. Is what you will be selling them in the long run of significant value for yourself and them?

      If you can answer yes to all 3 why not have the report printed up nicely and mail it to them. Hell if what you sell has enough value and it converts well why not fedex it to them?

      See here is the thing depending on the niche you will find the vast majority of business owners don't see the value in a PDF report. Yet those same people will love a good physical report if it has value.

      I also don't see the point of calling just to send something. Yes it is easier for both parties because on our end we can be nice and say yes and never even look at it. I think the call is good but the order is wrong. Also the use of digital and email doesn't make you stand out the way physical mail does.

      Hopefully you see some value in this thought process. I didn't mean to hijack the thread.
      Makes perfect sense because that's what I'm doing.

      I'm merely testing the waters here. It's more for me, and my team to adjust to and set a process we are comfortable with before paying postage TBH.

      You are correct though. This will ultimately be printed, and mailed.

      Appreciate your input
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      • Profile picture of the author kemdev
        What experience has taught me is that the situation will usually pan out this way...

        (You calling back after sending the email): "Did you get a chance to look over the email I sent, Bob?"

        Bob: "No, I've been busy, haven't had the chance, etc..."

        And then you're backpedaling and trying to force a conversation. If it's really that valuable, like Aaron said, mail it out or drop it by to them personally.
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        • Profile picture of the author Mwind076
          What experience has taught me is that the situation will usually pan out this way...

          (You calling back after sending the email): "Did you get a chance to look over the email I sent, Bob?"

          Bob: "No, I've been busy, haven't had the chance, etc..."
          This is not how those calls go...or have to go if you know what you're doing.

          Once mail, or email is sent it is MUCH easier to open a conversation with the prospect via phone because you have an "in" with them. They usually feel bad for not answering the email, or seeing it etc.

          This is how those calls go for us:


          "Bob, this is David, I am calling about the email Jim sent you a few days back/last week about _____, do you recall seeing that?"

          Bob: "No, I've been busy, haven't had the chance, etc..."

          David: "No problem, I'm sure you're busy, I'll save you the time and tell you the jist of it real quick..."

          Right there, we go into the pitch just like a normal call. It's quite effective if you know what you're doing.
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