Leverage

get a book 'the power to get in' by Michael Boylan , read it , read it again, study it, then do the bits that are relevant .

My reply and others will be as thorough as your question was , ie you didn't give away much information for anyone to truly reply to and help you, so don't expect much in return. ;-)

lol cheers.. I will look at the book

Well i don't really have too much detail as i am working on ideas at the moment. I am merely looking at what a new company would offer a long standing complimentary company (not a competition company) to gain a partnership so the new company could use leverage to grow faster and gain a little bit of trust through social proofing etc.

I think coming up with ideas that are free and at the same time giving more than you are taking is a good start. How to approach the company might also play a critical part so i am still thinking about that.

This isn't really directed specifically at an industry or idea as it can be applied to anything really. The only difference will be what you can offer and how you do it i guess

Thanks Andrew.. Good points about knowing the business etc.. I will have a look at the things you mentioned

OK, why would they want to give you access to their valued treasured client base? this isn't like running a campaign for someone elses WSO .
So you could approach it by setting up white label offerings so you don't touch the client, you do the work, they collect the order/info/ money and pay you your amount.

If you can show a business, via you, they could offer their client base something far more valuable than they are currently able to offer then they should be open to talking .
If you can show then that by utilising your services they could potentially save £££/$$$ by not needing so many (or any) in house staff doing that particular chore they may be open to sitting down round a table with you.

Well i actually have met the director of one of these companies before and i have a pretty good idea how the company operate. The marketing crew from another company have sent emails saying they love what we are about etc. I was thinking of first calling and asking for their opinion over a coffee on how we can improve for them etc.. then once i have some feedback, create some ideas, and then say "hey"....... and go into some partnership ideas etc..

I am thinking more along the lines of things that don't cost anyone money and will benefit us both. Back links, using logos, them sending some info out to their clients (who are also our clients but we offer a different service) so there is definitely some beneficial things.
we could also offer a coupon code to them to give to their clients as a bonus which they can use on our service.. and even offer our service free to them because the return from their clients will far outweigh giving one or two people free access.. little things like that.