Is PPC management a polarizing service offering?
He dove into PPC in the winter, and so I asked him about that. How'd the PPC go? He said and I quote; "I got hammered." Apparently he decided it would be dumb to hire a PPC company, and smart to hire Google...
He put so much trust in Google that he figured, "if Google can't get it right, then maybe I'm not meant for PPC."
Have any of your leads / clients gotten their arses handed to them in PPC and have now chosen to swear it off at all costs, and by any means? Have they put too much trust in Google, failed, and when you come along give you the "if Google can't help me win, you can't" attitude?
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Aaron Doud -
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