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How to properly SEO for a local offline business

by maosite
12 replies
I own a fitness business that provides small group training to clients.

It is located in a suburban area. The best keywords (the ones with the highest traffic - which is basically just the busiest towns in my serviceable radius) really don't produce that much traffic on their own.

I have a list of the top thirty keywords and figure if I can optimize for all of them on-site and off for google organic and google places, I can get some real nice traffic to my website.

The problem I am seeing is that paid seo services charge on a URL/Keyword basis which would cost me thousands to optimize enough to get good traffic. Or at least it seems that way...

On-site SEO I can do myself easily so I wouldn't need help with that.

Where am I going wrong here? Obviously many others encounter this - so how do they deal with it? Or if you provide these services to businesses like mine - how do you account for this inconvenience?

Thanks so much in advance.
#business #local #offline #properly #seo
  • Profile picture of the author vndnbrgj
    How do I account for it? Charge for it....

    You need to turn your site into an authority site.
    Create lots of content around each keyword and optimize that.

    Or, make a funnel site for each surround city.
    A site that funnels traffic to your main site.

    Your best best is to do both.
    Optimize your content for your keywords. (Both on page and off page)
    Then, build funnel sites for surrounding cities.
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  • Profile picture of the author bizgrower
    See how what you said in line 3 and line 5 of your own post work for you.
    Getting above the fold locally should be about all you need for your business.
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author YellowGreenMedia
    I agree on the authority site, create an article on every fitness exercise that you give, create videos showing people how to do those exercises at home... Talk about nutrition, clothing (you can even upsell some aff programs)

    Then create backlinks to them, drop the town and suburbs somewhere in the content (like in a recourse/add box) in your title something like: How To Do Push Ups | Fitness City/Suburb

    Google will figure out that your a local site.

    Dave
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    Learn How To Setup Your Own Six Figure Lead Generation Business.

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  • Profile picture of the author bawls
    add craigslist, Facebook and other streams of leads
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    • Profile picture of the author John325
      First listed your business on Google by targeting your local keyword. (eg: support I am selling flower in London, So I need to listed my website by targeting the keyword"Flower Shop in London"). Crete social media profile on different social media sites like Facebook, Twitter, Linkedin, Stumbleupon and Google+, then add more and more friends in your profile. Share your products info and discount on these social medias.

      Hope these process are definitely help you!
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  • Profile picture of the author KingOfContentMarketing
    Check the link in this thread also-

    http://www.warriorforum.com/offline-...own-pages.html
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author J R Salem
    You have two choices:

    1) Focus on SEO for tons of keywords and tons of cities.

    2) Use paid traffic and show up in as many cities for as many keywords as you want.

    I am a big SEO guy, but nothing beats paid traffic in my opinion, and the instant gratification it can bring to any marketing campaign.
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    • Profile picture of the author maosite
      Originally Posted by J R Salem View Post

      You have two choices:

      1) Focus on SEO for tons of keywords and tons of cities.

      2) Use paid traffic and show up in as many cities for as many keywords as you want.

      I am a big SEO guy, but nothing beats paid traffic in my opinion, and the instant gratification it can bring to any marketing campaign.
      So since you brought up ppc... I was hoping to ask a few questions.

      I used a simple radius/keyword suggestion tool for all possible combinations in a 4 mile radius. After a thorough market samurai analysis, I ended up with 2 lists:

      List 1: 70 keywords with a decent amount of towns questionable but a total of 1419 exact searches and 592 exact traffic monthly.

      List 2: Same list minus the word "gym" since I do not own a gym - but rather a small group training business... body weights, trx, kettle bells, etc. A few towns are still questionable. 27 keywords, 855 searches, 359 traffic.

      There is nothing else, no other keyword or combination relevant that produces >0 per month.

      1. If I PPC my keywords with adwords - I should not do it on the first list since people searching for "gyms" are not as likely to be hot leads for a personal training business... agree/disagree?

      2. If I PPC the keywords now, but also SEO them and rank high for all them rather quickly - since I obviously will - do I drop PPC once I am ranked high? What additional value can PPC provide then?

      3. Any other PPC methods that are as good as facebook for local business like mine?

      Thanks.
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  • Profile picture of the author affilorama-portal
    Aside from the above comments, focus on local websites where you can add your business or content to. You may start with forum sites or community based sites. Also, you can try coupon sites in case you will have promos (this also helps boost your traffic).
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  • Profile picture of the author maosite
    Amazing feedback - thank you all.
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  • Profile picture of the author mrmatt
    You have recieved lots of solid ideas and things that you should implement. However, all of these things are shots in the dark because we have no idea who you are targetting, what you keywords should be, etc.

    The thing is that if you are targetting "group fitness training + city" as your main keywords that could be your problem as far as not getting traffic. Secondly if that is your main keyword and it is getting traffic that is highly targetted traffic that is matched with the service you offer and should be converting well assuming you have a good offer.

    I have clients that get very little traffic. Less than 50 visitors a month. Yet they are killing it. More traffic does not automatically mean more sales.

    If you want more traffic go after more general keywords i.e. "Gym + city" "fitness + city" etc. And then try and sell that traffic as to why your service is better than joining a gym and getting fit alone.

    Again this is a total shot in the dark because I don't have anything to go off of with what you have provided.

    You posted right after I posted - But my advice is still the same.
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  • Profile picture of the author SmithMikes
    After all these suggestion I have only one simple tip for you that batter you little advertizement your site name or brand name locally like make pencil t shirts banner etc I hope you can open this idea what i mean to say thanks you all.
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