Just got a $7,000 Consulting Client. Simple Way.

cshilling22

11 years ago

What did you sell this client? Did you close over the phone or did you have a face-to-face meeting?

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IMStrategus

11 years ago

Originally Posted by cshilling22

What did you sell this client? Did you close over the phone or did you have a face-to-face meeting?

I sold him a complete online marketing strategy consulting.

Seo. PPC. Social Media. Media Buy and List building.

Basically I will create the complete marketing plan for his business which is a local auto dealership.

First he called to get more info. I set an appointment and sold him face to face.

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advertisethis

11 years ago

Originally Posted by IMStrategus

I sold him a complete online marketing strategy consulting.

Seo. PPC. Social Media. Media Buy and List building.

Basically I will create the complete marketing plan for his business which is a local auto dealership.

First he called to get more info. I set an appointment and sold him face to face.

I'm guessing since this doesn't even include PPC and Media Buy expenditures, this is significantly larger than your run-of-the-mill mom 'n pop used car lot?

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IMStrategus

11 years ago

Originally Posted by advertisethis

I'm guessing since this doesn't even include PPC and Media Buy expenditures, this is significantly larger than your run-of-the-mill mom 'n pop used car lot?

Yep. That's pretty much one of the largest auto dealerships in the area.

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wlasikiewicz

11 years ago

You must have a good marketing plan.

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thattaway

11 years ago

Good for you! Smart thinking!

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J R Salem

11 years ago

Share what is included in the $7000.

What industry is the client in?

This is a nice get, and I love that you used paid traffic to land it!

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atrbiz

11 years ago

I actually setup an Adwords campaign recently as well, we're still testing things out but plan on scaling up soon.

We're generating inbound leads for web design then upsell them on marketing services.

Keep it going!!

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imarketingpromoter

11 years ago

Great info on AdWords and how you can generate money. It is indeed very motivating!! Thanks!

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J R Salem

11 years ago

With a big client like this, the main benefit is obviously the $84,000 in revenue - however, almost as big is the fact that this client can refer you to clients willing to pay a similar amount for your services.

Make sure your referral funnel is setup properly:

-Engage your client once you are seeing success, and get them to acknowledge it.

-Get their thoughts on things and their enjoyment in working with you.

-Let them know you want to grow and enjoy working with clients just like them.

-Ask for referrals of other businesses who may be interested in your services.

-Lastly, make sure you have a proper system to properly call these referrals.

What you say to the referral on the first contact makes all the difference, and everyone has their own strategy.

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sdentrepreneur

11 years ago

You can also get laser targeted Facebook Ads to Small Business Owners with the Advanced Targeting. Very cheap CPC....

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Eddie Spangler 11 years ago

Originally Posted by sdentrepreneur

You can also get laser targeted Facebook Ads to Small Business Owners with the Advanced Targeting. Very cheap CPC....

Its been a few months since I have used FB ads.
What specific targeting options can be used to reach small biz owners.
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- sdentrepreneur 11 years ago
  
  You can target Small Business Owners in a certain zip code or city. Use the Sponsored Stories function, it works VERY well.
  Here is what I wrote.
  
  Are you a Business Owner in San Diego struggling to get leads and sales from your website? We can help !!
  Visit Internet Marketing Business Plan - Home - Internet Marketing Business Course
  
  Then I added a Image of a Business Owner looking confused.
  
  Originally Posted by Eddie Spangler
  
  Its been a few months since I have used FB ads.
  What specific targeting options can be used to reach small biz owners.
  
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Sean Hebdon

11 years ago

Awesome close! I agree with the above poster, treat this client like gold (i know you treat them all like gold) but money runs in circles with money. If this business likes your work, you will find getting similar businesses spending similar amounts of money a heck of a lot easier.

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SirThomas

11 years ago

Are you planning on charging additional fees on monthly basis? I assume, yes... but just asking :-)

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IMStrategus

11 years ago

Originally Posted by SirThomas

Are you planning on charging additional fees on monthly basis? I assume, yes... but just asking :-)

Yep. Basically $7k is a consulting fee without any fullfilment. Once we get the whole strategy together, we will workout a monthly fee for seo,ppc management and other services.

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bwh1

11 years ago

Originally Posted by IMStrategus

Yep. Basically $7k is a consulting fee without any fullfilment. Once we get the whole strategy together, we will workout a monthly fee for seo,ppc management and other services.

Hey, congrats to your 7k client.

I just closed this weekend my first 3k client and gona build him a similar strategy.

What do you plan on asking as retainer? Guess you have a similar plan incl. Video marketing, FB and LI integration, SEO etc.

My shot would be 600 p.m but I don't know if it's too much or too little.

By the way, my client sells used machines for around 30k a piece but his flux is very instable.

Cheers

G.

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IMStrategus

11 years ago

Originally Posted by bwh1

Hey, congrats to your 7k client.

I just closed this weekend my first 3k client and gona build him a similar strategy.

What do you plan on asking as retainer? Guess you have a similar plan incl. Video marketing, FB and LI integration, SEO etc.

My shot would be 600 p.m but I don't know if it's too much or too little.

By the way, my client sells used machines for around 30k a piece but his flux is very instable.

Cheers

G.

I think 600/mo. it's a bit too low. go for double. $1,200 per month seems a reasonable number.

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bwh1 11 years ago

Originally Posted by IMStrategus

I think 600/mo. it's a bit too low. go for double. $1,200 per month seems a reasonable number.

OK, will try $995, looks better IMO.

G.
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+Awesome

11 years ago

Damn thats awesome! I'm gonna try it out around.

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RockNRolla

11 years ago

Well done on thinking outside the box, congrats on landing the nice sale too

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Samuel McEdwards

11 years ago

Wow! This figure is motivational.

Congratulations.

I am putting all my Arsenal together to start offline marketing targeting specific local business here in New York City. I assume I wouldn't get a 7k client when starting, but it motivational to know I can get big clients once I get really polished in this business.

Thanks for sharing this.

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DaniMc

11 years ago

I'm sure you already know this but...

Invest $1k of that money and hire an awesome writer, a researcher, and graphic designer to make your plan look awesome. Make it look like a million bucks. Even if everything inside is basic to you, even if he never even does any of it, he will feel like a big shot.

You can bet he will show it off to every business owner he knows. It will be your most effective marketing collateral ever. You might even turn the last page into a bunch of perforated tear off business cards.

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IMStrategus

11 years ago

Originally Posted by Dan McCoy

I'm sure you already know this but...

Invest $1k of that money and hire an awesome writer, a researcher, and graphic designer to make your plan look awesome. Make it look like a million bucks. Even if everything inside is basic to you, even if he never even does any of it, he will feel like a big shot.

You can bet he will show it off to every business owner he knows. It will be your most effective marketing collateral ever. You might even turn the last page into a bunch of perforated tear off business cards.

Thanks for the input. I'll do a really good looking marketing plan. Pretty sure the client will be happy to show it off to his friends.

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Just got a $7,000 Consulting Client. Simple Way.

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