Thinking of shipping this EDDM App
I have gotten the "start-up" itch again, and I have been drawing up lo-fi wireframes (designing the user experience) regarding a niche app to make it easy for any business to get in on an EDDM mailer.
The workflow would require the business owner to...
- Go online
- Select a square
- Select copywriting template (or create their own copy)
- Upload an image (wildcard feature, may not include in first shipment)
- Pay for their portion
- Invite other business owners using CloudSponge and Social Media
- Check out
I'd just outsource the entire widget - printing, distribution etc. to a third party.
To really make this valuable we we were thinking of including a proprietary affiliate marketing apparatus. That is to say, any reseller should be able to simply provide a unique link to a merchant. When an order is initiated successfully, that agent receives credit instantly via PayPal
The affiliate part of things will be huge. Let's say a business owner in Milwaukee is the first to buy a square. We'd like affiliates to become aware of that so they can blast their lists, or call their clients in that zip code to fill up additional squares.
The challenges we are looking at involve simplicity. One question we are looking at is how many squares to start out with? 6, 9, 10, 12?
Nonetheless, I'll be shipping something out the door - likely under a very limited beta in one city this summer.... Would like you guys' thoughts about features, etc.
Life - enjoy it . . .
Deliver Bigger.