Tracking Direct Mail?
My campaign is setup to get phone calls and I'll be selling online marketing services.
Right now my thinking is to track campaigns by each individual city that I'm mailing to, separating the buyers from the leads from those that didn't respond. I would probably just do this in excel so I know what pieces to resend the leads versus those that didn't respond at all, and I will put the buyers into a 3rd category for the followup pieces.
Just want to make sure I'm on the right track here. I will be mailing most likely every 21 days (got that from a Halbert discussion).
Please share your thoughts and opinions on how you track your campaigns.
Right now my thinking is to track campaigns by each individual city that I'm mailing to, separating the buyers from the leads from those that didn't respond. I would probably just do this in excel so I know what pieces to resend the leads versus those that didn't respond at all, and I will put the buyers into a 3rd category for the followup pieces.
Just want to make sure I'm on the right track here. I will be mailing most likely every 21 days (got that from a Halbert discussion).
Please share your thoughts and opinions on how you track your campaigns.