Offline SEO tactics for 2013

15 replies
Hey everyone,

I've taken a break from IM after several small successes but I'm really looking to get things to the next level soon. I know alot has changed in a year so I'm looking for some websites and guides that can provide me the latest information for getting clients sites ranked high and proper SEO tactics for 2013 onward.


Thanks
#2013 #offline #seo #tactics
  • {{ DiscussionBoard.errors[8202313].message }}
  • Profile picture of the author tagr79
    Originally Posted by Vanquish View Post

    Hey everyone,

    I've taken a break from IM after several small successes but I'm really looking to get things to the next level soon. I know alot has changed in a year so I'm looking for some websites and guides that can provide me the latest information for getting clients sites ranked high and proper SEO tactics for 2013 onward.


    Thanks
    When I've started my local business internet marketing company few months ago, I was exactly in the same situation as you are. I was experienced in National / global SEO and thought it would be an entirely different ball game after all the recent big G updates.

    What I realized when I started ranking my own website and another niche site for a local business is that if you're building a quality, search engine optimized website that ads real value to the web, you'll have no problem ranking it, specially in the local scene. Just focus on quality - forget about shortcuts and tricking the search engines as your sites will surely get wiped out on the next update.

    So, I'd say that what you know that worked before (no tricks) still works today, it's all about giving what the big G wants - quality websites that are keyword focused that concentrate on great user experience.
    {{ DiscussionBoard.errors[8205167].message }}
    • Originally Posted by tagr79 View Post

      When I've started my local business internet marketing company few months ago, I was exactly in the same situation as you are. I was experienced in National / global SEO and thought it would be an entirely different ball game after all the recent big G updates.

      What I realized when I started ranking my own website and another niche site for a local business is that if you're building a quality, search engine optimized website that ads real value to the web, you'll have no problem ranking it, specially in the local scene. Just focus on quality - forget about shortcuts and tricking the search engines as your sites will surely get wiped out on the next update.

      So, I'd say that what you know that worked before (no tricks) still works today, it's all about giving what the big G wants - quality websites that are keyword focused that concentrate on great user experience.

      This is very true and very practical too. I completely second this opinion.
      Signature
      Internet Marketing Virtual Assistant - Daily Internet Marketing in a budget!
      {{ DiscussionBoard.errors[8205603].message }}
      • Profile picture of the author iAmNameLess
        Originally Posted by tagr79 View Post

        When I've started my local business internet marketing company few months ago, I was exactly in the same situation as you are. I was experienced in National / global SEO and thought it would be an entirely different ball game after all the recent big G updates.

        What I realized when I started ranking my own website and another niche site for a local business is that if you're building a quality, search engine optimized website that ads real value to the web, you'll have no problem ranking it, specially in the local scene. Just focus on quality - forget about shortcuts and tricking the search engines as your sites will surely get wiped out on the next update.

        So, I'd say that what you know that worked before (no tricks) still works today, it's all about giving what the big G wants - quality websites that are keyword focused that concentrate on great user experience.
        Originally Posted by OBVA VirtualAssistants View Post

        This is very true and very practical too. I completely second this opinion.
        This is a bunch of typical blah blah from people who just regurgitate the same thing year after year. Blah blah blah... forget shortcuts, focus on quality, focus on this, and that and yada yada yada, it is all nonsense.

        Forget shortcuts if you aren't efficient and if you don't know what you're doing.

        "Quality websites that are keyword focused that concentrate on great user experience".

        What a bunch of vague BS. LOL.

        Quality websites, that are keyword focused? How often does that happen? And how often does great user experience happen with sites that are keyword focused?

        SEO tactics for 2013, is pretty easy but the SEO community complicates it by spreading misinformation, a bunch of myths, and a bunch of garbage.

        "Create quality content"
        "Quality content attracts good links"
        "Get quality back links"
        "Do everything Google wants"

        Please....

        Quality content, I bet the majority of people that spew this out have no idea what quality means.

        How your SEO should be treated, is in a way you would market your business. Forget backlinks just to have backlinks, backlinks aren't nearly as important as many backlink vendors make it seem. A backlink that doesn't bring you direct traffic is useless. Focus on backlinks that yes, are relevant, but also can generate traffic. A backlink on a blog that nobody reads, is useless. Nofollow vs. dofollow, ignore it.

        Easy success for most local SEO, on page optimization alone will usually rank for 90% of keywords in 90% of locations. Backlinks from business directories, social media, are good. They provide opportunities for your business to be found, and can really drive traffic.

        Reviews are important.

        Your company being mentioned, a cocitation with the keyword or relevant services being offered with your company name actually matters to google, and that is without even having a backlink.

        When your goal with SEO is to drive traffic, instead of just ranking for keywords, you will achieve more success than most. I can not stress enough the importance of GOOD on page optimization.
        {{ DiscussionBoard.errors[8207237].message }}
        • Profile picture of the author tagr79
          Wow! I didn't mean to complicate it... all I said was to concentrate on quality and not on SEO tactics, what works before still works today if you're not spamming the SE's. I assume that the OP already have good knowledge as he had "several small successes" before with SEO. Nothing complicated about that.

          "shortcuts" like spamming your site with linkwheels and autolinks that most people do to rank sites in days - yes, these kind of stuff works today, and they work pretty fast but that's just not how I run my business.

          Just trying to help, no BS intended. Simple answer to a simple question that no one bothered answering because it isn't related to their wares.

          WF is just so full of it!
          {{ DiscussionBoard.errors[8208951].message }}
        • Profile picture of the author patadeperro
          Originally Posted by iAmNameLess View Post

          This is a bunch of typical blah blah from people who just regurgitate the same thing year after year. Blah blah blah... forget shortcuts, focus on quality, focus on this, and that and yada yada yada, it is all nonsense.

          Forget shortcuts if you aren't efficient and if you don't know what you're doing.

          "Quality websites that are keyword focused that concentrate on great user experience".

          What a bunch of vague BS. LOL.

          Quality websites, that are keyword focused? How often does that happen? And how often does great user experience happen with sites that are keyword focused?

          SEO tactics for 2013, is pretty easy but the SEO community complicates it by spreading misinformation, a bunch of myths, and a bunch of garbage.

          "Create quality content"
          "Quality content attracts good links"
          "Get quality back links"
          "Do everything Google wants"

          Please....

          Quality content, I bet the majority of people that spew this out have no idea what quality means.

          How your SEO should be treated, is in a way you would market your business. Forget backlinks just to have backlinks, backlinks aren't nearly as important as many backlink vendors make it seem. A backlink that doesn't bring you direct traffic is useless. Focus on backlinks that yes, are relevant, but also can generate traffic. A backlink on a blog that nobody reads, is useless. Nofollow vs. dofollow, ignore it.

          Easy success for most local SEO, on page optimization alone will usually rank for 90% of keywords in 90% of locations. Backlinks from business directories, social media, are good. They provide opportunities for your business to be found, and can really drive traffic.

          Reviews are important.

          Your company being mentioned, a cocitation with the keyword or relevant services being offered with your company name actually matters to google, and that is without even having a backlink.

          When your goal with SEO is to drive traffic, instead of just ranking for keywords, you will achieve more success than most. I can not stress enough the importance of GOOD on page optimization.
          Clasic Iamnameless, starts bashing other people BS and finish the post with even bigger BS!!!!

          Saying that the backlinks that have traffic are better than those that dont have traffic is equally stupis as saying "create great content" tell me please a single test that proofs backlinks with traffic work better than backlinks with no traffic, even if it is just a personal anecdote, even if it is one of you sites with "3600 exact match searches per month" please.

          SEO and getting Free traffic to your sites are not the same thing, you can be ranking in place number 99 for the search engines and pushing the 56k visitors or more proof:



          Or be in the top of the search engines and get most of the traffic from them, more proof:



          By the way, both of this sites have "duplicated" content scrapped from other sites to increase the "Myths"... please Iamnameless....stop your BS
          {{ DiscussionBoard.errors[8704785].message }}
    • Profile picture of the author DABK
      What does quality mean?

      What happens when you want to rank for a keyword and all the webpaes on page 1 of Google are on quality websites?

      Talked to a man running a party place around here. He gets more than half of his internet traffic from one link on some woman's blog that's addressed to mothers with young kids. He gets more traffic from that link than there are searches for his service combining all the keywords for his suburbs and all the suburbs within 10 miles of his suburb.

      I have my own clients who get a good chunk of their internet traffic from one or two sites. And, those link bring traffic that means business... I mean, my client makes a sale with a lot fewer visitors, mockups/presentations. Some months, it's almost 1 visitor from those sites = 1 sale.

      So, OP think whose website caters to the same people, sells something related but non-competing, and arrange for a link better yet a link with recommendation.

      Can we stop bashing shortcuts? There's nothing wrong with a shortcut. Taking the wrong shortcut is what you want to avoid.

      I've never heard anyone in my life telling me to drive the 50 minute route to the store that could be reached in 3 minutes via the 3-minute route?

      Originally Posted by tagr79 View Post

      building a quality, search engine optimized website that ads real value to the web, you'll have no problem ranking it, specially in the local scene. Just focus on quality - forget about shortcuts
      {{ DiscussionBoard.errors[8645275].message }}
  • Profile picture of the author links123
    I had experience in some local Internet Marketing projects, I had successfully done my projects. However with latest Google updates I had been deranked on some of my websites but now I made a recovery out of it.
    {{ DiscussionBoard.errors[8205407].message }}
  • Profile picture of the author Voasi
    Based off of my own studies to rank websites, I put together a link building service (see sig) that works to rank client websites.

    What I've been doing recently though is ranking websites in 1-3 months and then renting them. I just rented an attorney websites for $700/mo. on Friday (got the contract back RIGHT BEFORE I had to leave for a cruise... paid for the whole thing!!). He gets all the leads the website generates - and it ranks for several keywords and variations on the first page, so should be a good buy for him.
    Signature
    Want $6,000/mo. SEO Clients? Watch My Free Video!
    We do WSO Designs TOO!!! Best on WF! - Click Here
    {{ DiscussionBoard.errors[8209764].message }}
  • Profile picture of the author Abigo
    The idea of Google was originally to rank pages based on links, and that is still a fundamental part of Google, even though there's quality to think of as well - That being said - Build links as you've always done, but try to do it within your niche and from relevant sites.
    {{ DiscussionBoard.errors[8642669].message }}
  • Profile picture of the author sotocesar
    Originally Posted by Vanquish View Post

    Hey everyone,

    I've taken a break from IM after several small successes but I'm really looking to get things to the next level soon. I know alot has changed in a year so I'm looking for some websites and guides that can provide me the latest information for getting clients sites ranked high and proper SEO tactics for 2013 onward.


    Thanks
    Hey brother, awesome that you're getting back to it! Right now what strategies have you been using to acquire clients and where are you learning your SEO knowledge from? Maybe I can point something useful your way my friend!
    {{ DiscussionBoard.errors[8643116].message }}
  • Profile picture of the author nmalisa
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[8657705].message }}
    • Profile picture of the author Anthem40
      Originally Posted by nmalisa View Post

      Hello, for my litle restaurant marketing strategy is : Facebook marketing vith CUPON apps from www.lanagefb.com (clients gain on Facebook page COUPON CODE and bring it to the restaurant), and i share similar coupons at colleges and surrounding business buildings ..
      I think I'm good for now ...

      Originally Posted by tagr79 View Post

      When I've started my local business cheap medication company few months ago, I was exactly in the same situation as you are.

      lol. GTFO?
      Signature
      95% of IM'ers have great relationships with clients who also advertise offline and with other people. Stop missing out on that cash and leverage into it. PM me if you are an established marketer and want to find out how.
      {{ DiscussionBoard.errors[8659131].message }}
    • Profile picture of the author warrenonline
      Originally Posted by nmalisa View Post

      Hello, for my litle restaurant marketing strategy is : Facebook marketing vith CUPON apps from www.managefb.com (clients gain on Facebook page COUPON CODE and bring it to the restaurant), and i share similar coupons at colleges and surrounding business buildings ..
      I think I'm good for now ...
      :rolleyes:
      {{ DiscussionBoard.errors[8660185].message }}
  • Profile picture of the author kilobytestech
    This the same what I have experienced. However I think I should go on building quality back links from now onwards.
    {{ DiscussionBoard.errors[8705649].message }}

Trending Topics