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Is there a WSO that teaches to build a customer retention system

by ekalaivan
9 replies
for offline businesses?
#build #customer #retention #system #teaches #wso
  • Profile picture of the author Jonwebb
    none that I know of, but printed newsletters work wonders.

    GKIC Store - Bill Glazer's Newsletter Blueprint

    No afflation

    - Jonathan Webb
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    "How to value a business or Website for purchase"
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  • Profile picture of the author cshilling22
    I'm working on it.
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  • Profile picture of the author vndnbrgj
    No, that is info about real marketing.
    The majority of WSO's are gimmicks.

    What specifically are you looking for?
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    - Neale Donald Wilson -
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    • Profile picture of the author iAmNameLess
      Originally Posted by vndnbrgj View Post

      No, that is info about real marketing.
      The majority of WSO's are gimmicks.

      What specifically are you looking for?
      LMAO... those were my exact thoughts when reading the title of the thread.

      Better off just asking in this forum, getting insight from multiple people and pick and choose what you want to use.
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      • Profile picture of the author Enfusia
        You don't need a WSO about it unless you're fishing for your launch of your own.

        Customer retention in online or offline is all about value.

        Offline: You become so valuable to their business that they would fire their mother before letting you go. In the offline world this is done by making them many fold your cost in MONEY!!!!

        Online: You give so much value to your list, customers and prospects that they think they have hit their head and are dreaming.

        You do those things and customer retention will take care of itself.

        Patrick
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        • Profile picture of the author Anthem40
          In the interest of beating a dead horse, everything you can find in WSO's are easily found in google searches or basic forum questions.

          One thing you can learn from them, however, is how to create great sales copy that makes something you can get for free look very valuable.
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          95% of IM'ers have great relationships with clients who also advertise offline and with other people. Stop missing out on that cash and leverage into it. PM me if you are an established marketer and want to find out how.
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          • Profile picture of the author ekalaivan
            No, that is info about real marketing.
            The majority of WSO's are gimmicks.

            What specifically are you looking for?
            vndnbrgj, I'm wondering if a system could be designed that keeps the conversation/engagement going on with the customer even after the transaction is complete. And put them back into the sales funnel regularly.

            Reading your comments I think I'll be better off designing my own process (email based) instead of looking for a 'done for you system'.
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  • Profile picture of the author AndrewCavanagh
    I haven't seen any WSOs that do that.

    In fact I've looked at a LOT of them over the last couple of
    months and I've seen very few that make any sense at all.

    What kind of customer retention were you thinking of?

    Possibly the least costly might be following up with customers
    by email autoresponder (so really you just need to study
    email marketing and adjust it to each business niche).

    There's a huge difference between what you might do to help
    retain or reactivate customers of a discount clothing store and
    what you might to for clients of a carpet cleaning business
    (for example).

    Usually the higher the lifetime value of a client the more rewards
    you get for customer retention and reactivation.

    Kindest regards,
    Andrew Cavanagh
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    Old School Copy Like This Is BACK & Converting Like Crazy!
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  • Profile picture of the author bizgrower
    Here are some good sources, I hope:
    Embracing the N.u.d.e. Model - The New Art and...Embracing the N.u.d.e. Model - The New Art and... Scott Degraffenfield is a mathematician turned business consultant. His model involves focusing on the relationship with the customer and adapting operations to the customer in a very systematic and mathematically measurable way. His goal is to strive for a 1 to 1 referral ratio, ie. 1 referral from every existing customer. The numbers are statistically significant to the positive. Staggering actually. This is across many industries and B to B as well as B to C.

    In some cases he has turned businesses around and has helped clients get more business than they can handle.

    Peppers and Rogers have a similar model with measurable results as well.

    Is Your Company Ready for One-to-One Marketing? - Harvard Business Review

    One to One Marketing - Overview
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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