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If you could only cold call one niche for web design which niche would you call?

by ronr
7 replies
Since a lot of people start out cold calling local businesses for web design this could be a helpful thread.

Let's put another criteria you live in a very small town or are diabled so you can't meet face to face.

Every niche has it's pros and cons.

Trades like carpet cleaners and plumbers are easy to reach cold calling but they ususally don't have a lot of money to invest in websites.

Professionals like dentists and chiropractors are willing to spend a lot more but it's hard to actually talk to them. They are usually working on patients so you deal with the gatekeeper who say they will pass on your information which usually never works.

So what niche would you choose and why?

Ron
#call #design #niche #web
  • Profile picture of the author abbot
    Banned
    I personally really like attorneys. Perhaps it's because I always wanted to be one.

    They have no problem paying me 2,500/mo because one new client to them is worth triple that.

    As far as how hard it is to reach them goes...You learn tricks, and learn their schedules. Call around them.

    If you can get through their bitchy receptionists, anyone else will be cake.
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    • Profile picture of the author ronr
      Interesting,. That is the key getting through the receptionists.

      I've worked with a number dentists. A good friend who is a dentist tells me he thinks emails is the best way to reach them. He will read a catchy subject line but the odds of a phone message being good enough for him to return a call after being filtered through his receptionist is about zero.

      Ron

      Originally Posted by abbot View Post

      I personally really like attorneys. Perhaps it's because I always wanted to be one.

      They have no problem paying me 2,500/mo because one new client to them is worth triple that.

      As far as how hard it is to reach them goes...You learn tricks, and learn their schedules. Call around them.

      If you can get through their bitchy receptionists, anyone else will be cake.
      {{ DiscussionBoard.errors[8213084].message }}
      • Profile picture of the author abbot
        Banned
        Originally Posted by ronr View Post

        Interesting,. That is the key getting through the receptionists.

        I've worked with a number dentists. A good friend who is a dentist tells me he thinks emails is the best way to reach them. He will read a catchy subject line but the odds of a phone message being good enough for him to return a call after being filtered through his receptionist is about zero.

        Ron
        It ALL depends on when you're calling, and what you're saying. Lines like:

        "I'm calling in regards to your website"

        Will not fly.

        Think about...

        If you call before and after hours, typically they are still in the office. Now that's not a large window to call through. But divide that up into different timezones? You've just created a full days worth calling.

        Might not be optimal times for many people here. But you can either complain about it, or just do it.

        Those that do...succeed.
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  • Profile picture of the author bsummers
    Real estate. I might be interested. In our company, most inquiries are from real estate companies.

    Part of cold calling is interacting with gatekeepers, no matter what industry you are in, you will most likely come across at least one or two. You will get through it. Cold calling is not easy, there are still a lot of things that you can learn through experience.
    Signature
    Need help in LEADS for your business? Ask me on how to generate qualified and targeted leads from appointment setting and lead generation campaigns through calling, social media and email marketing.
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  • Profile picture of the author hayfj2
    5 quick things...

    1. Consider a "typical" sale value of a typical website you create.

    2. Consider the sale value of a typical sale of a prospective client's product or service.

    3. Target industries, sectors and niches where 2. is MORE than 1.

    OR

    4. Find a way to find out the typical marketing acquisition costs (cost per lead) is for a particular niche/sector etc, and be prepared to PROVE that you can reduce it.

    5. Do a test with a headline or script asking if the prospective client invested more than $XXXX in a website and are they getting the ROI, Sales & signups they want, and if not to contact you.

    Hope that gets you thinking...



    Fraser
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  • Profile picture of the author Tom Miles
    Any potential customer can and most likely will have it's share of road blocks. You can't let that bother you. Be persistent and you will get to the powers to be. When you do, make sure you are ready to show them how you are going to increase their bottom line!
    Don't waste their time. Get in and get out. If they haven't gotten back to you within a couple of days that doesn't mean they don't want what you have to offer. It simply means they need more information. Contact them and ask them what you can do to help them understand.
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  • Profile picture of the author travlinguy
    Bars, taverns, bowling alleys, banquet halls, skating rinks, anything recreational that attracts large groups.
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