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Anyone used Postcards with any success?

by paulsteam
13 replies
Was randomly going through safelist emails the other day and the quote was basically..."You go through 100's of emails a week...but how many people send you a postcard?"

Was thinking that's not a bad idea - just a simple one, hey, this is me, check this out, here is my site and email with questions...

Course I'd have to get leads - maybe the cheap mass leads that seem to be available all over...

Anyone else used this strategy?
#postcards #success
  • Profile picture of the author twisters
    Well, I haven't tried it out, haven't think of it before. I think it would be a brilliant idea. I will give a try. Hope will get success.

    Anyways have you got any leads yet?
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  • Profile picture of the author Doran Peck
    It works 100 times better than being ranked on local Google.
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    • Profile picture of the author Voasi
      Originally Posted by Doran Peck View Post

      It works 100 times better than being ranked on local Google.
      I wouldn't go that far... It's typically relative to the industry/vertical.

      But it does work and work well. We use direct mail to generate clients and we're seeing a $6 return to $1 invested.
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      • Profile picture of the author Doran Peck
        [QUOTE=Voasi;8231319]I wouldn't go that far... It's typically relative to the industry/vertical.

        But it does work and work well. We use direct mail to generate clients and we're seeing a $6 return to $1 invested.[/QUOTE

        nice!... but irrelevant. Those numbers are dependent upon item pricing, which can vary greatly.

        Let me illustrate my comment a different way.

        You go into a town that has 2313 businesses in it.

        You want to sell your widget, no matter what it is, to these businesses.

        Which method will you employ to capture the majority of the market before your competitors?

        Google: So your sitting perched at number one for several relevant keywords.....next step... you sit and hope and wait for the business owners to decide that they need to go looking on Google for some help.

        Direct Mail: You get right in the face of every possible client in the town all at once. 2313 biz's know your name and what you do from day 1.
        You continue to educate the "why they need you" and nudge your prospects with consistent follow up mail.

        You can't influence anybody on Google. You can't do anything actually, until the customer makes the first move. There's really nothing advantageous about being in that position.

        When you've taken a substantial chunk of the market, its safe to say that your ROI ratio will be well past the point where your needing to worry about it. Relying heavily on Google to achieve that for you is going to be a long hard road.
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        • Profile picture of the author Voasi
          Originally Posted by Doran Peck View Post

          Which method will you employ to capture the majority of the market before your competitors?
          You gave no parameters to your response above.

          Originally Posted by Doran Peck View Post

          Google: So your sitting perched at number one for several relevant keywords.....next step... you sit and hope and wait for the business owners to decide that they need to go looking on Google for some help.
          Right, of course, this is where keyword research comes into play, along with dissecting how many keywords a given search term has and is it advantageous to rank for that kind of keyword.

          Direct Mail: You get right in the face of every possible client in the town all at once. 2313 biz's know your name and what you do from day 1.
          You continue to educate the "why they need you" and nudge your prospects with consistent follow up mail.[/QUOTE]
          You hit the nail on the head with your response too... "continue to educate"...

          How long does that take? How many direct mail pieces do you need to send before they're educated?

          ...rather then with the web, they educate themselves on the who you are, what you can do, where you've been, etc...

          Originally Posted by Doran Peck View Post

          You can't influence anybody on Google. You can't do anything actually, until the customer makes the first move. There's really nothing advantageous about being in that position.
          Being #1 in Google is a great position to be in... because the user is actually DOING THE SEARCH. They're already pre-qualifying themselves and you're the #1 website they see. That's a great spot to be in.

          Going full circle... you gave no boundaries to your blanket original statement of "It works 100 times better than being ranked on local Google", so I had to contest that.

          Of course, it's not only relative to the industry/vertical, but to the list you've built, what you have access to, relationship you've built, buyers list or not, etc.... Lots of variables to through out a blanket statement, which I typically don't believe in.
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          • Profile picture of the author Doran Peck
            Originally Posted by Voasi View Post

            You gave no parameters to your response above.
            what kind would you like to see?

            Right, of course, this is where keyword research comes into play, along with dissecting how many keywords a given search term has and is it advantageous to rank for that kind of keyword.

            Direct Mail: You get right in the face of every possible client in the town all at once. 2313 biz's know your name and what you do from day 1.
            You continue to educate the "why they need you" and nudge your prospects with consistent follow up mail.
            You hit the nail on the head with your response too... "continue to educate"...

            How long does that take? How many direct mail pieces do you need to send before they're educated? ...how many years will it take for all 2313 businesses to get around to searching on Google for you to find out you exist?...and when on Google how many of your competitors will they also see?...you know, the guys sitting in #2 and #3 #4 #5 #6 #7 positions?

            Direct Mail, at least gets your words into their brain over and over. greatly increasing the likelyhood that they will realize they have a need, much sooner thanhad they figured it out eventually by themselves, and choose you...since you've long established yourself as the goto guy in town. There will be no need for them to even look at Google.

            ...rather then with the web, they educate themselves on the who you are, what you can do, where you've been, etc...
            ...yes your website...the direct mail brought them there....You know the old saying "build it and they will come?"...well "Invite them, and they will come quicker and more often"

            If one is to expect Google to do all the educating...your only ever going to get in front of a microfraction of the total prospects. You still have to wait for them to make the first move before you can even begin to move on the sale.

            Being #1 in Google is a great position to be in... because the user is actually DOING THE SEARCH. They're already pre-qualifying themselves and you're the #1 website they see. That's a great spot to be in. ...Thats not the position I was referring to. ...the position of having to wait for your prospect to move at his own pace being an inferior position to having control of the influence of his pace.

            Going full circle... you gave no boundaries to your blanket original statement of "It works 100 times better than being ranked on local Google", so I had to contest that.

            I did in my second post. Which method will capture the market share faster for a guy just walking into a new town?

            or another way...which method can reach more people, quicker?

            Of course, it's not only relative to the industry/vertical, but to the list you've built, what you have access to, relationship you've built, buyers list or not, etc.... Lots of variables to through out a blanket statement, which I typically don't believe in. [/QUOTE]

            the industry is irrelevant. all of that is irrelevant. The issue is which vehicle gets your message out there quicker.

            in every scenario, it will be direct mail over being ranked on Google.

            Should you be ranked on Google.YES of course...but understand that it is a support player....not the star player in your marketing arsenal.

            Anyway we really shouldnt be arguing about this, my bad. The point to the OP was to look at it in terms of how can you get your name out there fast...I propose some direct mail. To rely on Google as the main effort, is not the strongest position to be in, and you run a great risk of losing ground to competitors who are employing aggressive methods of getting out there.
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  • Profile picture of the author stanigator
    Why not take it one step further and use direct mail entirely?
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  • Profile picture of the author SashaLee
    Hi there,

    If you couple it with other marketing methods - email, phone calls, online efforts - it can be part of a marketing arsenal.

    People are quick to say "just use postcards" or "just use direct mail". The most successful companies don't just use one medium to contact their prospects.

    For example, we get literally spammed by Google via email with their "spend $50 and we'll give you $150" offers. We get just as many postcards from them for the same offers. So you see, the successful guys don't just put their eggs in one basket, they spread the love across several marketing efforts.

    All the best,

    Sasha.
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  • Profile picture of the author KingOfContentMarketing
    Welcome to the forum. There's a ton of info on postcards here. In addition to the comments posted in this thread, do a thorough search of the forum and you'll find lots of stuff that will help you.
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  • Profile picture of the author asifkk
    Don't go with this option for marketing. These type of things are out dated!
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  • Profile picture of the author Jonwebb
    In order of easiest to get rid of:

    Email
    Post card
    Letter/fax
    Phone call
    Person.

    Email offers a high ROI (usually) because it is so cheap to do. But dont be fooled even in 2013 email still offeres the lowest response rate. Do what you can afford to do. If you can afford to send a post card id do that over email mail everyday and twice on Sunday.
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  • Profile picture of the author Steve The Copywriter
    Postcards? Postcards? - did somebody mention the phenomenal power of Postcards?

    Yes they work, yes they are astonishingly cost effective, yes the are extremely profitable.

    (and yes, you do need the right message on them)

    They've been going since 1841.

    And are as good today as they've always been.


    Steve


    P.S. Here's your link to fame and fortune -

    http://www.warriorforum.com/offline-...ike-magic.html
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  • Profile picture of the author scottgallagher
    Here's our post cards. They work amazing. We drop them off, with a proprietary book and get great appointments. WON Marketing Post Card.
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