What's your favourite Offline Advertising Method?

by Ty Spiller

Posted: 11 years ago 28 replies

OFFLINE MARKETING

Hi there,

This is one of my favourite topics when it comes to advertising an online business by doing so offline.

I'm curious to see what's your favourite offline marketing method and why :rolleyes:...

#advertising #favourite #method #offline

lequyduc Banned 11 years ago

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- Claude Whitacre 11 years ago
  
  Speaking to groups and through my books.
  
  Thanks
  
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learningall Banned 11 years ago

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- MartinBuckley 11 years ago
  
  Mine is using drop cards and promoting CPA and Affiliate product offers.
  
  All the best,
  
  Martin
  
  Thanks
  
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bsummers 11 years ago

Telemarketing works well for me. Joining network seminars is also one of my favorite. It allows me to meet new people, build network and possible clients.
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DaniMc 11 years ago

Utilizing centers of influence - its like networking on steroids.
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eClicker 11 years ago

I have cold called in the past and I would have to say it seems to cut through a lot of the fluff to me and get straight to the point of getting someone on the phone and getting down to business....lol
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Big Money

11 years ago

Do freebies work any more or is that inviting the potential client to low ball? Could proof of concept be considered the same thing? If I agree to do work and then get paid after I show proof of what I can do.

Thanks
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Ty Spiller

11 years ago

Originally Posted by Big Money

Yes giving something away for free that has value is always winner!

Thanks

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socialapps 11 years ago

banner holding and SMS is my favourite Offline Advertising Method. I think It is best Offline Advertising Method
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dave147 11 years ago

Face to Face cold walk-ins
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SashaLee 11 years ago

Hi there,

Direct mail - hands down.

All the best,

Sasha.
- Thanks
- 1 reply
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- Ty Spiller 11 years ago
  
  Originally Posted by SashaLee
  
  Hi there,
  
  Direct mail - hands down.
  
  All the best,
  
  Sasha.
  
  Hi Sasha,
  
  Would you like to share with us some knowledge on this subject? How do you implement this method?
  
  thank you
  Ty
  
  Thanks
  
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hayfj2 11 years ago

interestingly sasha, Here in the UK, it cost me £0.90 for a stamp for a DL envelope containing 4 sheets of A4 folded to send via my local post office.

Direct mail isn't as cheap as it used to be.

thankfully though there are sites like - www.cfhdocmail.com that offer excellent savings with their complete print n mail services.

Fraser
- Thanks
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Chris Rivers 11 years ago

I'm still using display ads in niche industry publications.

Chris
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- Ty Spiller 11 years ago
  
  Originally Posted by Chris Rivers
  
  I'm still using display ads in niche industry publications.
  
  Chris
  
  That's fantastic. Do you see much if an increase in conversions/traffic?
  
  Thanks
  
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mrmatt 11 years ago

My all time favorite is classified ads in classified ad papers.
- Thanks
- 1 reply
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- ewenmack 11 years ago
  
  Originally Posted by mrmatt
  
  My all time favorite is classified ads in classified ad papers.
  
  Matt, would you care to let us all in,
  or at least me, on what service or product you are advertising in classified ad
  newspapers?
  
  Thanks,
  Ewen
  
  Thanks
  
  1 reply
  
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  jonrpatrick 11 years ago
  
  My first would be Drop Cards. Expensive and time consuming if you wanted to build a large organization with just them, but SO easy to keep on you at all times and leave during your daily routine.
  Second would be car window signage. For a modest investment, you can have your phone and website working for you each and every day.
  I read once that the average person during their shopping trips and to-and-from work will be seen by an average of 40,000 other cars. This is the equivalent of having a storefront on a pretty busy highway.
  And for the about $60, it's worth it.
  JP
  
  Thanks
  
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melodeas 11 years ago

you can never go wrong with bandit signs!
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amcg 11 years ago

Print. People still read newspapers, books etc. We all know that's changing, but it's still a viable medium for the short-term.

I think another under-rated one is events; people still love going to events and despite the cost, it might be worth it for your business.
- Thanks
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liydjw3 11 years ago

Offline marketing completely depends on your industry. For example I work for an online business in the funeral industry and we have to do so much offline marketing (pretty expensive) because those arranging funerals still read newspapers, magazines and books etc.

A lot of our target audience aren't online - they might be online but might not be using it enough.

To answer your question our favourite is Word of Mouth. We do a lot of networking and this has the highest amount of conversion.
- Thanks
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RRG 11 years ago

The answer is . . . It depends.

If you look at Dan Kennedy's marketing triangle, you need to determine the market first, then the message, and only then decide which medium or media is appropriate.

Media: they're all good . . . and they're all bad.
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mert 11 years ago

My favorite offline advertising would be cold calling and direct mail. It's still one of the effective ways in winning a number of converts.
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eClicker 11 years ago

So many methods so little time..lol I have dabbled in cold calling. I like that because it's direct and to the point. You are speaking to the person on the phone and you can address wants needs and questions.
- Thanks
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davidreese 11 years ago

Flyers with tear tags.
Giving postcards to people in my circle of influence.
Posters.
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- LeighAnnK 11 years ago
  
  Definitely inexpensive classified ads in Thrifty Nickel or Pennysaver type papers. AdvertisingResults.com is a great resource! Affordable and effective for biz opps.
  
  Thanks
  
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dee4d 11 years ago

e-books is my favourite method.
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- jsmm 11 years ago
  
  It really depends who I am marketing to offline.
  I like to go where my perspective client hangs out.
  
  Craigslist is killer for almost all offline services I have found but I have had major success with a ad in a magazine called the clipper.
  It is pretty pricey $500 for a 1/2 page but most of your target offline niches are in there.
  
  But just one client and you made your money back plus some if you have your funnel set up correctly to get paid over and over from your clients.
  
  The clipper is like a advertisement magazine that gets mailed to a certain demographic and all your local doctors, lawyers, pizza places and you name it advertise in there. Like a coupon offering magazine they have them in every state in the US.
  
  [ 1 ] Thanks
  
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TrumpiaTim 11 years ago

SMS Text Marketing and Social Media
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