I was hired to be a marketing consultant for a roofing company... Now what?
Last week, I was convinced by a general manager and personal friend of mine of a roofing company -my current employer - that by using their old fashioned B2B sales approach techniques I can be successful at landing new clients and grow their company, he said: " I know you... you are the right person for the job"
Having a sales background it is relatively easy for me to speak face to face to people but I need to adopt a better strategy both: Online and Offline to land new clients and help grow this company. I cannot rely solely on B2B approach knowing that I can leverage myself better by using other online sources and put it to work more effectively for the company.
The company is trusting me to do a good job and help them grow. What do you fellow warriors suggest I should focus on: Offline or Online strategies and why?
I am looking forward to read suggestions from as many of YOU as possible. Thanks to you ALL
Mike
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Ben
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