7 replies
Hey offliners,

In your opinion, what size of postcards, pulls best?

The smallest size, is cheapest to buy, but I think larger ones are better.

Your advice, is appreciated...

Thanks!
#postcard #sizes
  • 750 by 750 Pixels normally does the job here.

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  • Profile picture of the author davidreese
    Larger is going to standout more. If you are going to make the effort I would make it all the way.
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    David Alger
    Thumbtack Bugle We Get the Word Out

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    • Profile picture of the author bugtrack
      If you are going to send postcards by courier or posts then smaller size is the better one you should make 2 post cards from a4 size paper it would better for your posting needs
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  • Profile picture of the author Doran Peck
    Regardless of size, the headline is the thing that will determine if your card gets a thorough look over or a passing glance.

    ...and because its a postcard, your headline will get read no matter what, simply because it cannot be avoided.

    I've had good pulls with all sorts of sizes....so I'm inclined to believe that its only a tiny tiny portion of the whole equation.

    I am convinced though, that a larger postcard will be one of the first pieces looked at in any given handful of mail.
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  • Profile picture of the author SydMichael
    Bigger is better in my 10 million+ mailer experience
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    `Syd Michael
    "The Real Deal"

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  • Profile picture of the author SashaLee
    Hi there,

    I think it depends on your message and your market. Postcards are just another medium.

    If your effective message fits on the smallest postcard, then use the smallest one.

    This reminds me of the question, "How long should a salesletter be?"

    All the best,

    Sasha.
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  • Profile picture of the author TeamBringIt
    You folks, cover a lot of points that were already in my head. I was just wondering what was pulling best for you guys/gals. I know the mechanics of successful postcards and what makes them a hit or miss.
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