Why Lots Of Competitors Is Great And How To Make Moola From Them

As if you didn't need reminding, you have lots of competitors for your services.

This means people have choices.

And the choices can seem overwhelming.

This leads to confusion.

Then no action.

Here's an example of an experiment to see how many buy
when confronted with 2 sets of choices.

A experiment was carried out in a supermarket where 26 varieties
of jams were available for testing and another day, 6 were trialled.

The 26 trial had the most come up and taste with a lowly 3% bought.

The 6 choice had less take the taste test but 30% bought.

Another words, 10 times more bought when there was less choice.

They verified what they initially thought,
too many choices lead to confusion, and a confused mind does not buy.

So, you be the one giving reasons why the problem isn't being solved by all the other choices because they are only a band-aid for a deeper cause which nobody is addressing.

That's one way.

Another way is to be the one solution to one problem.

You split up the market and be the only one that does this one thing.

One problem one solution.

Another re-positioning for the battle of the mind, is to strip out
complexities and jargon.

Your more intellectual competitors will say you are over simplifying things and there a many shades of grey therefore one solution isn't going to work in all the situations.

That's a good sign, because that's what happens when an expert
captures the attention, hearts and minds of the market.

The intellectual are trapped by their superiority complex
which can't be translated to buyer benefits.

You have arrived.

In all these situations,
a crowded market works best.

Best,
Ewen