First offline cpa attempt

by a17ddt
3 replies
Hi guys just a quick post

I took out a front page ad in a classified ad with a redirect to a free iphone offer

Ad ran for a week with circulatiin of 35000

Not one click.

Spoke to the publisher and he said the ad should have drawn well so ive no idea what went wrong

Any thoughts?
#attempt #cpa #offline
  • Profile picture of the author AlexCN
    Sure. The redirect you were using was incorrect, or even a typo, or your CPA company didn't count the redirects as valid clicks because it was 'classified' incorrectly (according to them)

    Another thing I have heard about is if you are trying to hide the referrer, some CPA companies also wont count clicks on certain offers.

    I would say it was most certainly one of the above reasons. Even the crappiest ad ever in a paper with that circulation would had to have drawn at least SOME interest...

    Was the offer by any chance on Max Bounty? I will never use them again.
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  • Profile picture of the author CageyVet
    If you tested all of the links that they redirect to the correct location, my guess would be what AlexCN stated about the CPA company not allowing redirects or hidden referrers.

    More and more companies are going that route to make sure the traffic is legitimate, it seems.
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  • Profile picture of the author Aaron Doud
    I'd actually say it could be the ad as well not just the CPA network for the following reasons.

    1. Not the right target market.
    If everyone who was picking up the classified circular was doing so to look for cars would they want an iPhone?

    Hell if they were all track phone users that would be the wrong market as well. And yes poor people without smart phones do exist. So do people without the internet.

    A classified circular will normally appeal to lower incomes so think about that when targeting the offer. If these people are looking in a circular vs. online does that mean they have less access to a computer? If so would pure offline offers convert better? The good old "Send a SASE" rule of small ads.

    2. Ad may not have been clear on what they had to do.
    Remember they may not have the internet with them when viewing the circular. So was the ad compelling enough and clear enough for them to take it home. And once home did they understand where to go and how to get there.

    3. Ad sounded like a scam to them.
    The "free" (insert high priced item) "scam" is commonly known. People know that they will likely never get the (insert high priced item). While it is not a scam it comes off as one to many people because of the hoops they have to jump through.

    4. Ad may have not even been noticed.
    I know you said front page but if it was below the fold on a page that was dominated by something else then people may simply have not even noticed it.

    Without seeing the ad and the circular it would be hard to say what role the ad itself played in the 0 clicks.

    But if the CPA isn't allowing them you should still have the records from your redirect site getting clicked to. So that is how you would check on that. If your redirect site never had anyone come to it than the ad is the problem. if it had people come to it but the CPA didn't count them than the rules of the CPA as pointed out above would be the problem.

    Also a circulation of 35,000 means nothing. 100 people could read them or 75,000 could read them.

    Never assume circulation is eyeballs.
    Never assume any ad will get even one person to take action.

    You must test, test, test, and test again.
    Once you find winners you will use them again and again while tweaking and testing still.
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