Free To Implement Marketing Plan Includes Swipes

27 replies
You hear about "finding a problem and solve it"...

right?

But how do you find it?

Well this post gives you an example in action.

But first a bit of background to lay the ground right.

This came about after I solved a marketing problem my client had.

So let's see if others have a similar problem in the same industry.

Enter a survey.

Send out a few emails to key contacts in these companies and ask what their number 1 problem they are facing.

Then let them know their reward is I may be able to solve it if it's a marketing problem.

Next step is give a case study of what another company was struggling with in detail and the steps taken to counter the cause of it.

Another words it showed industry expertise.

Sent out 10 emails and got one reply.

In it was the same problem my client was facing,
therefore I felt comfortable taking the next step.

The next step was to totally agree with him.

Then ask for an interview to draw out the benefits
his products have to end users.

Then offer a high reward low risk offer, which was to give out a workable marketing plan, whether he uses me or not to implement it.

And lastly ask how his calendar is looking to set up a time to do the above.

He comes back with a list of things he has got going on then promises me he will contact me when he gets back in town, along with more information about his products.

Now think about what has happened here...

Find emails of key people in a industry and ask them what their number 1 problem is.

Those that reply back are promising leads.

Those that are very specific what their problem is are warmer.

Those that do the above and set up a time to talk with you are hotter.

Just a very simple but effective lead generation system
that's free to implement.

And here are the emails to see it in action.

Enjoy!
Ewen







#free #implement #includes #marketing #plan #swipes
  • Profile picture of the author internetmarketer1
    Cool plan. I am sure many people will find this beneficial to go through very good!
    {{ DiscussionBoard.errors[8304174].message }}
  • Profile picture of the author Andrew H
    While it sounds like a good idea. I think the fact you are using a @hotmail address for anything business related will ruin your credibility immediately with most business owners.
    Signature
    "You shouldn't come here and set yourself up as the resident wizard of oz."
    {{ DiscussionBoard.errors[8304202].message }}
    • Profile picture of the author ewenmack
      Originally Posted by Andrew H View Post

      While it sounds like a good idea. I think the fact you are using a @hotmail address for anything business related will ruin your credibility immediately with most business owners.
      It hasn't concerned the biggest brands in the country, in their category,
      who are my existing clients.

      Gmail is used for them.

      They can be seen in my signature link.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8304248].message }}
      • Profile picture of the author kindsvater
        Good post. To nitpick the email question to try and boost conversions even more,

        I think the point is you may be missing opportunities by using a Hotmail email address. The fact your existing clients don't care doesn't mean your "non-clients" who didn't respond do not care. After all, this is marketing to non-clients.

        Additionally, the email address is another marketing opportunity and credibility enhancer. Even if someone does not respond to your email, they may check out your domain liquidfertilizermarketing.com or whatever it is (that domain is available) which can create an additional lead generating funnel.

        Personally, if I saw a survey / marketing email coming in from Hotmail and I don't already know who you are, it's getting deleted. In my experience Hotmail is too abused by spammers to be trusted.

        .
        {{ DiscussionBoard.errors[8304454].message }}
        • Profile picture of the author ewenmack
          Originally Posted by kindsvater View Post


          I think the point is you may be missing opportunities by using a Hotmail email address. The fact your existing clients don't care doesn't mean your "non-clients" who didn't respond do not care. After all, this is marketing to non-clients.

          .
          Those existing clients I mentioned, their first email from me
          was Gmail.

          Best,
          Ewen
          {{ DiscussionBoard.errors[8304503].message }}
  • Profile picture of the author Andrew H
    Those existing clients I mentioned, their first email from me was Gmail.
    Life is all first impressions, which I am sure you are aware of being in sales/marketing after all. Do you think that using a @yourdomain.com email address will drive people away? If you do.... you have other problems.

    However, I can guarantee that using a @hotmail address is instantly causing your emails to be discredited by some business owners. A domain costs $10, and you can get hosting for a couple dollars a month. Probably the easiest way you could increase your conversion for the type of marketing your doing.

    Those free email services are widely used for spam/scams so people don't have much trust in them.
    Signature
    "You shouldn't come here and set yourself up as the resident wizard of oz."
    {{ DiscussionBoard.errors[8304766].message }}
  • Profile picture of the author ewenmack
    Andrew, expecting to please a group of people that don't like something about your business is an exercise in futility.

    My messages are never geared to the masses...
    only the few who I'm after.

    Best,
    Ewen

    P.S. I'm not saying don't send email from your web address.
    {{ DiscussionBoard.errors[8304803].message }}
  • Profile picture of the author TakenAction
    WOW! This is gold. I will be putting this lead generation method to use now!

    I also might do some DM with this!

    For now Im going to find some businesses to send this too, and get some phone appointments going!

    Also, thanks for the reminder on 'solving a problem' i often get caught up in selling benefits and features.
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[8304884].message }}
    • Profile picture of the author ewenmack
      Originally Posted by TakenAction View Post

      WOW! This is gold. I will be putting this lead generation method to use now!

      I also might do some DM with this!

      For now Im going to find some businesses to send this too, and get some phone appointments going!

      Also, thanks for the reminder on 'solving a problem' i often get caught up in selling benefits and features.
      Yeah, focusing on benefits and features is about you.

      When they tell you what their problem is,
      solving it becomes their benefit.

      Glad you got a lot out of it.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8304932].message }}
  • Honestly, if you hit some pain points throughout your pitch, I am sure it would convert a bit better. Focusing on the benefits are great but at the same time, if you build pain properly and then pat their tummy letting them know you are the solution... You will see even greater success! Try it out!
    {{ DiscussionBoard.errors[8304963].message }}
    • Profile picture of the author ewenmack
      Originally Posted by JohnJMJKEnterprises View Post

      Honestly, if you hit some pain points throughout your pitch, I am sure it would convert a bit better. Focusing on the benefits are great but at the same time, if you build pain properly and then pat their tummy letting them know you are the solution... You will see even greater success! Try it out!
      John, the pain point, and the biggest one,
      coming from their mouth is going to be more powerful because they said it,
      not you.

      And whatever someone else says is right.

      You'll read about the social experiments
      on getting agreement in the book Influence.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8304985].message }}
  • Profile picture of the author Ron Lafuddy
    Ewen,

    What I like about your approach is that those who respond
    qualify themselves into your funnel, with very little effort
    on your part.

    And the frame is perfect. They are looking at you as a Solutions
    Provider for their problem, Which they are presenting...not you.

    By asking for their input, and providing an industry case study where
    you solved the problem, you established capability and authority.

    Right where you want to be.

    As to those who didn't respond for whatever reason: don't give it
    a thought. Instead, keep casting your net in this way.

    Keep doing what is working....don't stop.

    And whatever you do, don't adjust things so that you are now attracting
    Marginal Clients. The type that resists new ideas, proven strategies
    testing, your fees, whatever.

    Marginal clients will destroy your business.

    They'll destroy the fun and the pleasure that comes from seeing others benefit
    from the work that you are truly capable of producing.

    When it stops being fun, you'll find ways to avoid it. And there goes your
    business.

    Life is short. There are more high quality prospects looking for you, than
    you could ever hope to handle. Choose wisely.
    {{ DiscussionBoard.errors[8306148].message }}
    • Profile picture of the author ewenmack
      Originally Posted by Ron Lafuddy View Post

      Ewen,

      What I like about your approach is that those who respond
      qualify themselves into your funnel, with very little effort
      on your part.

      And the frame is perfect. They are looking at you as a Solutions
      Provider for their problem, Which they are presenting...not you.

      By asking for their input, and providing an industry case study where
      you solved the problem, you established capability and authority.

      Right where you want to be.
      Wise observation Ron.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8307635].message }}
  • Profile picture of the author TakenAction
    What kind of industries does this work best on?
    Also should I be targeting big or small businesses or all of the above?

    Also, do you end up converting many of these from phone
    Appointments??
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[8311829].message }}
    • Profile picture of the author ewenmack
      Originally Posted by TakenAction View Post

      What kind of industries does this work best on?
      Also should I be targeting big or small businesses or all of the above?
      It starts where you've had success in a industry sector.

      Then being able to lay out a case study.

      The case study starts with a problem
      your client faced. It needs to be industry specific
      so the reader can see how it relates to him.

      And what you did to resolve the problem.
      What you did needs to show a new method
      so he can't say, "oh I tried that,
      it doesn't work".

      Those are essentials.

      Work on them before anything else.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8313221].message }}
  • Profile picture of the author mojo1
    Thank you Ewen,

    This real live example was extremely helpful and brought Perry Marshall's way of doing this exact survery method via postcard a nice modern update. Postcards work so no bashing here, however I couldn't quite figure out how to transition it to my preferred way of communicating which is email.
    {{ DiscussionBoard.errors[8313952].message }}
    • Profile picture of the author ewenmack
      Originally Posted by mojo1 View Post

      Thank you Ewen,

      This real live example was extremely helpful and brought Perry Marshall's way of doing this exact survery method via postcard a nice modern update. Postcards work so no bashing here, however I couldn't quite figure out how to transition it to my preferred way of communicating which is email.
      Interesting.

      Never knew Perry used surveys via postcards.

      Thanks.

      Ewen
      {{ DiscussionBoard.errors[8315920].message }}
  • Profile picture of the author PanteraIM
    Good use of the association to raise curiosity!

    This is similar to how I open my calls.

    Thanks, Ewen.
    Signature

    you cant hold no groove if you ain't got no pocket.

    {{ DiscussionBoard.errors[8315915].message }}
  • Profile picture of the author TakenAction
    any recommendation on subject line?
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[8324837].message }}
    • Profile picture of the author ewenmack
      It's right there in the second screen capture.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8324925].message }}
  • Profile picture of the author TakenAction
    Thanks for being so helpful!

    I have another question!

    Where did you pull these emails from? Lets say I was going to contact some and got some emails off Manta and got an email like: info@kenlaw.com (example) would you recommend contacting that email or digging deeper and finding a specific person in the business?
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[8325117].message }}
    • Profile picture of the author ewenmack
      Originally Posted by TakenAction View Post

      Thanks for being so helpful!

      I have another question!

      Where did you pull these emails from? Lets say I was going to contact some and got some emails off Manta and got an email like: info@kenlaw.com (example) would you recommend contacting that email or digging deeper and finding a specific person in the business?
      On the Manta page that's been filled out by a person within
      the company will often have the email of a key person.

      They are the ideal.

      If you are in a market where there are lots of businesses
      who have filled out their listing, then you can be more choosy.

      If you don't have as many to choose from, then you may have to go to the general email.

      Then if the numbers don't stack up, then you may have to go into another industry.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8325150].message }}
  • Profile picture of the author JayBay
    Any tips for those who haven't scored a client/have no case studies?
    Signature

    What can I do to be more helpful to you?

    {{ DiscussionBoard.errors[8329025].message }}
    • Profile picture of the author ewenmack
      Originally Posted by JayBay View Post

      Any tips for those who haven't scored a client/have no case studies?
      Sure, borrow them.

      The founder of the largest business coaching organisation in the world,
      Brad Sugars of Action Coach, started out that way.

      Just like I did here for you.

      I "borrowed" The Brad Sugars example
      to illustrate.

      I haven't personally done it without me being part of the case study.

      So I used were it has been used to great success.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8329091].message }}

Trending Topics