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Best subject line for warm emailing a solicitor?

by TomBuck
10 replies
My script is pretty good but Im never quite sure what to put in the subject line. Do I put my local area? Im pretty sure that's a good idea but SEO service to solicitors in Cardiff is rubbish so I looked at: "Cardiff Solicitor Lead Generation" But lead generation doesn't sound very good so I need to say client generation but in a more "friendly" way.
#emailing #line #solicitor #subject #warm
  • Profile picture of the author dietmtndew
    I've been using "Question about your website" with pretty good success.
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  • Profile picture of the author Michael Nguyen
    solicitor needed

    All in low case. this will get the email 100% opened
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  • Profile picture of the author dave147
    Here's your subject line...

    How Many Solicitors Does it Take to Screw in a Light Bulb?...ANSWER INSIDE!

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  • Profile picture of the author TomBuck
    Haha these are pretty good but the subject line is completely unrelated to the email, won't business owners be annoyed about that?
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  • Profile picture of the author Aaron Doud
    Is this a Warm or Cold email?

    You say warm but act like it is cold.

    Warm
    "Here is what we spoke about"
    "Aaron check this out"
    "Call me once you see this"
    "Company Name (yours) Info" (since they are expecting it)
    "Thanks for ______" (depending on how it became warm)
    "Julie asked me to email" (if it is warm via introduction)
    "Look forward to working with you"

    etc etc

    Warm should be natural based on how it became warm. I understand having a bit of a form letter to the main email but you should customize it for each person to personalize and humanize it.

    Selling is a People Business.
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    Aaron Doud - Sales & Success
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  • Profile picture of the author iAmNameLess
    Never underestimate the power of, Hi.
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    • Profile picture of the author ewenmack
      Tom, this is what I use to get the biggest nationwide brands in their field.

      It's used because even though we think the name is the decision maker,
      he/she may not be.

      There still has to be a mention of the subject line in the body to make it
      congruent.

      I've worked with a guy who uses email for the first approach.
      He's sold $11 million to big corps like MacDonalds,
      Burger King Proctor and Gamble and Bank Of America.

      He uses the same subject line as me...

      right person?

      Many times the email is returned saying who I should be talking with.

      Once again, it can be a fatal mistake thinking the name you have is the decision maker.

      Best,
      Ewen
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    • Profile picture of the author DABK
      Obama's campaign in 2012 did wonders with

      Hey

      as subject line.

      I've gotten pretty good results with

      profession name in city wanted (jeweler in Niles wanted, dentist in Boise wanted)

      Originally Posted by iAmNameLess View Post

      Never underestimate the power of, Hi.
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      • Profile picture of the author ewenmack
        Originally Posted by DABK View Post

        Obama's campaign in 2012 did wonders with

        Hey

        as subject line.

        I've gotten pretty good results with

        profession name in city wanted (jeweler in Niles wanted, dentist in Boise wanted)
        They had already opted in for Obama.

        Best,
        Ewen
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  • Profile picture of the author PanteraIM
    These are all awesome examples in this thread. Ewen and Aaron have given you some choices already.

    I'll add two things:

    The subject line must stimulate enough curiosity IN ITSELF for them to open the email.

    Putting their first name in the subject line is a great way to increase open rates.
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