"These are four business owners who LOVE to hire offline marketers..."

3 replies
Hey Offliners,

If I gave you my two week timeshare in Costa Rica and told you everything was pre-paid in advance except travel costs to get there, how would you choose to get there?

Would you go by plane, train, bus, car, boat, bicycle or walk?

Most of us would choose to fly because it's the most efficient way to get to where you want to go when you consider all the factors like travel time, cost of travel, reliability of getting there on time etc.

And that's the same way you should view getting clients for your offline business.

You should focus on only using the most efficient ways to get to where you want to go when you consider all the factors.

Factors like time spent prospecting, cost of lead gen strategies, effectiveness and reliability of getting clients consistently.

No matter what any wso, product or program creator tells (or sells) you, there are bad and good ways of getting clients.

And when I say bad ways of getting clients, I'm talking about methods that eat away at your soul while leaving you looking, feeling and coming across as desperate, which is terrible for positioning and negotiating.

Yes, you can absolutely get clients by cold calling, bulk blast emailing and walking door to door in your town.

Those methods definitely work.

But are those methods the most efficient way to get to where you want to go?

For most of us offline marketers, the answer is no.

And are there a few mutant offline marketers who love cold calling for hours, blasting out blanket emails and pounding the pavement for days and weeks?

Yes, there are.

And those few offliners who love those methods and have found a way to stop the soul erosion while getting good results should absolutely continue to use those brute force methods.

But, that's not my idea of building a consistent, predictable system of lead generation that allows me to live my ideal life.

So, what do you do?

Well, you need to spend the bulk of your time targetting specific types of companies and business owners that are most likely to hire you.

And I've found that there are four groups of companies that are most likely to hire a marketing consultant who is positioned properly and makes a compelling, persuasive and irresistible offer.

They are:

1. Business owners that are currently and consistently advertising in a major way.

2. Business owners that are attending industry conferences, in-person workshops and industry events to improve their business in some way.

3. Business owners that actively subscribe to industry publications like magazines and industry websites.

4. Business owners that buy books and training programs to improve their business.

If you did nothing else but focus on getting your compelling, persuasive irresistable offer in front of those three types of prospects, you can

Now, go close some deals,

Chris
#marketing consultant #offline marketing #offline plr
  • Profile picture of the author gfrankwick
    I have to say that I agree with #2 on the sole purpose of the client feeling confident in your knowledge because of what you learned at conferences.

    The rest is in my opinion completely false. Yes they are all great ways to learn you business, and provide better services. Remember though, the client doesn't see what books you purchased or what magazines you subscribe too. If you do that great, but all the client cares about is how can that help them.

    Also as far as advertising in a major way goes, how can a new business start doing that? When I started out I couldn't afford the phone bill much less advertising.

    It all comes down to remembering that you can start small. Don't feel like you have to have the biggest advertisement, just get out and sell. I pass hundreds of billboards and never cal, but the person that stops at my office I remember.
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    "If you don't build your dreams, someone will hire you to help build theirs."

    -Tony Gaskins

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    • Profile picture of the author digichik
      Originally Posted by gfrankwick View Post

      I have to say that I agree with #2 on the sole purpose of the client feeling confident in your knowledge because of what you learned at conferences.

      The rest is in my opinion completely false. Yes they are all great ways to learn you business, and provide better services. Remember though, the client doesn't see what books you purchased or what magazines you subscribe too. If you do that great, but all the client cares about is how can that help them.

      Also as far as advertising in a major way goes, how can a new business start doing that? When I started out I couldn't afford the phone bill much less advertising.

      It all comes down to remembering that you can start small. Don't feel like you have to have the biggest advertisement, just get out and sell. I pass hundreds of billboards and never cal, but the person that stops at my office I remember.
      I think you missed the OP's message. He is saying there are four types of companies which are most likely to buy the marketing services many of us sell. The premise being, business owners who invest in marketing know the value of it, and are always looking to improve on ways to generate more leads/customers/sales/revenue.

      If one can find a way to tap into the 4 types of businesses he outlines, the more likely you can make a sale and probably for more $$$, because they get it.

      It's called targeted marketing, it takes time & research , but is well worth it. And, I'm actually one of those people who doesn't mind cold calling businesses, but I like targeted marketing even better. I've experienced the payoff.
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  • Profile picture of the author RockNRolla
    "1. Business owners that are currently and consistently advertising in a major way."

    This is how I got one of my first SEO clients. They kept on advertising relentlessly on the radio, newspaper, tv and sponsored a large football team as well. They had done absolutely no work optimising their site. Just writ up a 4 or 5 page report and posted it through the door, had a meeting 2 weeks later and closed the deal.

    Now if I am prospecting this is the first thing I do for whatever industry I'm targeting, top of the list are the companies who are already spending a lot of money on other forms of marketing and advertising.
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