What would you say is the most important trait needed to be successful in offline selling?

13 replies
Would love to hear what other offline experts think.
#important #needed #offline #selling #successful #trait
  • Profile picture of the author DaniMc
    Originally Posted by Siliconboy187 View Post

    Would love to hear what other offline experts think.
    The willingness to just do it.

    Don't talk about it.

    Don't think about it.

    Just do it.

    I am always confused when people complain about not getting any customers.

    If you are out there talking to people you will get business. Don't try to be a super salesman BEFORE you start talking to people. It never works that way.

    You must sell and THEN you are a seller. THEN you get better.

    Just. GO. DO. IT.

    That, in my opinion, is what separates the winners from the whiners.
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    Be kind, for everyone you meet is fighting a hard battle.
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    • Profile picture of the author Claude Whitacre
      Other than specific selling skills?

      The positioning of yourself as the "Go to guy" for local offline marketing.

      Not an arrogant bluster...but the calm certainty that they need you....and you have solutions that will benefit your client.

      It affects the way you sell, the way they buy...and how the clients treat you after they buy.

      But saleswise? Prospecting know how. And being bulletproof to rejection.


      And to Dan, I would just like to say that "Be kind, for everyone you meet is fighting a hard battle." moves me every time I read it.
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      • Profile picture of the author DaniMc
        Originally Posted by Claude Whitacre View Post


        And to Dan, I would just like to say that "Be kind, for everyone you meet is fighting a hard battle." moves me every time I read it.
        Thanks Claude - I put it there more for me than anyone. It's hard for me to remember. Almost every time I post, I go back and read it again, see my sig, and edit my post. I have it posted everywhere to remind me.
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        Be kind, for everyone you meet is fighting a hard battle.
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      • Profile picture of the author JayNine
        Originally Posted by Claude Whitacre View Post

        Other than specific selling skills?

        The positioning of yourself as the "Go to guy" for local offline marketing.

        Not an arrogant bluster...but the calm certainty that they need you....and you have solutions that will benefit your client.

        It affects the way you sell, the way they buy...and how the clients treat you after they buy.

        But saleswise? Prospecting know how. And being bulletproof to rejection.


        And to Dan, I would just like to say that "Be kind, for everyone you meet is fighting a hard battle." moves me every time I read it.
        This is spot on (so is Dan's advice).

        I'd like to add a phrase that I learned from a poker player a few years ago: "Play the man, not the hand."

        (If you're a fan of the TV show Suits, they use it as "play the man, not the odds."

        It's really easy in sales to psych yourself out and think about what Zig Zigler or Brian Tracy said in a book or tape--when you can do a lot better by staying in the moment and selling to THAT specific person. Everyone is different, they're into different things and they all have different defenses and worries through the sales process. I've found that when I focus on that specific person, deeply analyzing their questions, researching them thoroughly before hand, and so on, has helped me get through the sales process much better than trying to figure out "routines."

        IMO: using the same scripted presentation for every customer is "playing the hand."

        Having a script, but doing plenty of solid research on the client, their needs, objections, etc. is playing the man. Especially if you can find out what their "dream" is, and giving them the solution to said dream.
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  • Profile picture of the author Jason Kanigan
    Persistence.

    People dip their toe into offline work all the time--and don't stick with it when they fail to get results in a few hours or a couple of days.

    Yes, learn what you have to do...but put a time limit on that research. Everything you need to know about offline sales you can pick up here in a day. Then get out there and DO IT, like Dan said.
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    • Profile picture of the author bsummers
      Originally Posted by Jason Kanigan View Post

      Persistence.
      Agree with Jason, you need to keep going even if you are being dragged down, rejected and avoided. These are just some things that a marketer would encounter, so it is important that you are prepared to face these.
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  • Profile picture of the author vndnbrgj
    That the perceived value out-weighs the price every time!
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  • Profile picture of the author Allustrious
    You need a willingness to put in the work. The Warrior Forum here is a great resource, and I have learned so much from many great people on here. But, it is very easy to get lured into buying products on here that make you believe you can fast track to success.

    I think many others will agree with me when I say that there are no magic shortcuts, or some miracle product you can by for $8, where you can send out 10 emails, and get 8 business owners banging down your door to buy your product or service.

    It takes dedication, and a willingness to win.

    "If you want to be in the top 10% of your field, simply be willing to work harder. Chances are, 90% of your competition will simply give up!" - Ruben Gonzalez
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  • Profile picture of the author Ron Lafuddy
    Most important trait for offline sales?

    I would say, positive self esteem.

    Everything else hangs on this one.
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  • Profile picture of the author Aaron Doud
    Ability to Read People

    I think too often sales people forget that we are in the people business. It doesn't matter what product or service you are selling.

    You are not in the web design business.
    You are not in the car business.
    You are not in the marketing business.

    You are in the people business.

    If you want to sell to people you have to learn how to read them. The better you are at reading them the more people you will sell.

    Some sales people are naturals at this. Others it takes years to learn. No matter how good you are now you can be better. And you get better by tracking, training, and practicing.

    If you can't sell and can't read people I would suggest you learn on someone else's dime. Don't start a business if you can't sell or at least can't hire people who can sell. You are setting yourself up for failure.

    A good salesman can sell an inferior so-so product or service. A bad salesman will have trouble selling the perfect product or service. And here is a hint: when you are just starting out your product/service is likely to be so-so. It will get better in time as will your ability to sell and read people. But if you don't have either you won't make enough sales (and thus money) to survive.

    So if you can't read people and sell go learn that first. Places are always hiring for sales. Find the places with the best training. If you are in or near Wisconsin I would suggest American TV and Appliance. Otherwise apply at a few car dealerships and ask about their continuing training. What service do they use? Verde? Cardone? etc. Many will have none and if you can't find one you can simply take a job at one of the dealers and get your own subscription to one or more of these services.

    Hell one day I might put out one myself and you can buy from me.
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    • Profile picture of the author Joe J
      Originally Posted by Aaron Doud View Post


      You are in the people business.

      And with this being well said, I think the most important trait one must have is to be a People Person.

      You may be able to fake this for a little while but at some point, it will just get in the way.

      Joe
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  • Profile picture of the author imperets
    I've found that the most important trait is the ability to sell with words (written or spoken).
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