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Short sightedness

by mjbmedia
1 replies
Looking to work with a local retail partnership , the football team here has just been promoted to the top division and the other local city here had an influx of over £250m from the resultant increase in visitors to the city when it happened to them two years ago.
So being of sound mind and body I thought 'how can this City , my City take advantage of this better than our neighbours did' , contacted the local retail partnership and began communicating about various strategies etc , the MD of it (also MD of a local branch of large national brand) put it to the members (not many retailers attended the meet I guess due to school hols over here being away) but they communicated to their city neighbours fellow retailers who stated that retail there didn't see much of an increase following the promotion there so the ones in my City decided this isn't something they'd look to take further.

I mean are they stupid, it's not over I will be back to them, but the reason the retail didn't see much benefits is undoubtedly because they never had any strategies in place to take advantage of the increased visitors.
I mean hello derrrr, retards, I expected it of some but not really of the MD .

You don't just open your shop doors and hope people happen to walk by and in during their football visit.

Like I say I am going back to him with some well considered strategies and flowchart layouts to show expected development and how it should benefit enough retailer to be worthy of following up on, if not I will only be taking it to the local hospitality (restaurant/hotel) group instead
#short #sightedness
  • Profile picture of the author DABK
    Common sense says: There's a promotion. Increase in business follows up. Lots of people have common sense these days. You were expecting too much.

    I hear it all the time: SEO doesn't work. Internet marketing doesn't work. Direct mail doesn't work. They never say, I did not know how to make SEO work; I did not know how to make direct mail work...

    Sloppy thinking gives people empty bank accounts and a nice fuzzy feeling inside. And the feeling is, it seems, rated higher than money in the bank.

    Originally Posted by mjbmedia View Post

    Looking to work with a local retail partnership , the football team here has just been promoted to the top division and the other local city here had an influx of over £250m from the resultant increase in visitors to the city when it happened to them two years ago.
    So being of sound mind and body I thought 'how can this City , my City take advantage of this better than our neighbours did' , contacted the local retail partnership and began communicating about various strategies etc , the MD of it (also MD of a local branch of large national brand) put it to the members (not many retailers attended the meet I guess due to school hols over here being away) but they communicated to their city neighbours fellow retailers who stated that retail there didn't see much of an increase following the promotion there so the ones in my City decided this isn't something they'd look to take further.

    I mean are they stupid, it's not over I will be back to them, but the reason the retail didn't see much benefits is undoubtedly because they never had any strategies in place to take advantage of the increased visitors.
    I mean hello derrrr, retards, I expected it of some but not really of the MD .

    You don't just open your shop doors and hope people happen to walk by and in during their football visit.

    Like I say I am going back to him with some well considered strategies and flowchart layouts to show expected development and how it should benefit enough retailer to be worthy of following up on, if not I will only be taking it to the local hospitality (restaurant/hotel) group instead
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