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Offline Business Brand???

by Joshua P
5 replies
So i'm considering building an offline business where sell stuffs physically...but more than that i want to build a brand...like apple and microsoft - not softwares but anything that will last and sell well at least for my lifetime!

One thing that comes to my mind are clothes brand..but isnt that market over saturated? I mean look at the best brands and how much their rates have fallen over the years...


When I go offline..i want to put all my energy into building a 'brand name' which will still hold value in consumer's eyes like a decade from now!

Where /which field do you think I should jump?

thanks
#brand #business #offline
  • Profile picture of the author Aaron Doud
    First step is to decide what you will sell.
    Second step is to decide why people will buy it.
    Third step is creating or buying said product.
    Fourth Step is Selling
    .......
    Forty-Second Step is Building your brand.

    Seriously do you think Daymond Johns was thinking about building a brand around FUBU when he started?

    You need to figure out what you want to sell, create, and etc. Then get out there and sell it.

    If it sells well and is a real business than you can build a brand.

    Apple was just two guys in a garage making computers when it started. They were not a brand. Brand came later and changed over time.

    Walmart wasn't a brand. Hell David Glass who was a competitor at the time and later became the 2nd CEO commented that the first grand opening was a disaster and he didn't think they would survive.

    Too often we picture the end game and think it was always that way only smaller. The reality is that brands don't just happen. And in the beginning you don't need them (unless you are selling yourself and even then the content will be king IMO).

    In a 6 months, a year, or two even you can figure out how to make it a brand.
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    Aaron Doud - Sales & Success
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  • Profile picture of the author Joshua P
    Yes but what gets me is...I work on my biz for long with full dedication but what's the point if people don't know who made it...since if I was to buy something with an apple logo I would close my eyes and pay with no doubts and full confidence...now if I build the brand after 2 years don't you think the time invested was in vain I could have otherwise converted first customers into repeat customers...
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    • Profile picture of the author Aaron Doud
      Originally Posted by Joshua P View Post

      Yes but what gets me is...I work on my biz for long with full dedication but what's the point if people don't know who made it...since if I was to buy something with an apple logo I would close my eyes and pay with no doubts and full confidence...now if I build the brand after 2 years don't you think the time invested was in vain I could have otherwise converted first customers into repeat customers...
      Since you like Apple here is the task I set before you.

      Go read the Steve Jobs biography. Once you finish it come back here. Read what you just posted that I have quoted here.

      You can share with us how you feel in that moment or you can keep it private. But hopefully it will leave you with an understanding why what you said here is the complete opposite of what Steve would have said. And my hope is that it answers the question you should be asking vs. the one you are asking.
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      Aaron Doud - Sales & Success
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  • Profile picture of the author Jonwebb
    Your brand is associated with your USP. What do you want to sell, figure out why your stuff is better to buy then others. Then find a way to market to only the people that need your services/ products
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    "How to value a business or Website for purchase"
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  • Profile picture of the author The IM Factory
    First you need to pick something that you really love and passionate about.. after that all the steps come together, the branding, selling etc so pick something you love and can picture picture yourself doing it for a long time and not get sick of it
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    - White Label SEO, Google + Local Optimization, Video SEO, Web Design Service
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