"Am I the only one that's tired of getting clients the hard way?..."
Hey Offliners,
A few months ago, I kinda got burnt out and needed some time to recharge my batteries.
So, I took a week off and really begin to think about how I could start to work less, but still keep my income level the same or grow it even more.
That's when I really begin to focus on webinars. Now, they're not the cure for every offline marketing issue, but they do allow us to leverage ourselves without going crazy.
Then next thing I did was start to really get serious about approaching associations for the industries that I want to target.
See, for me it's about lifestyle design.
I would rather do a two hour workshop or webinar each week and be in front of 30-50 business owners, than solely relying on one-to-one marketing strategies.
Don't get me wrong though, you should always continue to do both. I'm just talking about using maximum leverage.
So, like any good marketer, I was doing research on my target market. In this case, trade associations.
That's when I came across this newest book by Robert Skrob (of Information Marketing Association) called - Your Association Shortcut: The Definitive Guide for Generating Customers Through Associations.
This is a brand new book released this month and it is truly a gem. Here's a small sample of the book that caught my eye.
- Why it's so important to market to the members and not to the generic association. And how to do it right.
- How to build a niche marketing plan to completely own any association you choose to target.
- The secrets to positioning yourself as someone associations eagerly want to work with.
- How to position yourself as a consultant that the association wants to give a personal endorsement to.
- His own personal step-by-step blueprint for getting full access to a associations members fast.
So, after reading the book twice, I can tell you that it's filled with valuable content that I think any offline marketer can use.
You can simply head over to Amazon.com and type in "Your Association Shortcut" and it will pop right up.
Pick up a copy today on Amazon while it's still on sale for $4.95. It will definitely open your eyes to how you can and should approach associations
Now, go sell something,
Chris
A few months ago, I kinda got burnt out and needed some time to recharge my batteries.
So, I took a week off and really begin to think about how I could start to work less, but still keep my income level the same or grow it even more.
That's when I really begin to focus on webinars. Now, they're not the cure for every offline marketing issue, but they do allow us to leverage ourselves without going crazy.
Then next thing I did was start to really get serious about approaching associations for the industries that I want to target.
See, for me it's about lifestyle design.
I would rather do a two hour workshop or webinar each week and be in front of 30-50 business owners, than solely relying on one-to-one marketing strategies.
Don't get me wrong though, you should always continue to do both. I'm just talking about using maximum leverage.
So, like any good marketer, I was doing research on my target market. In this case, trade associations.
That's when I came across this newest book by Robert Skrob (of Information Marketing Association) called - Your Association Shortcut: The Definitive Guide for Generating Customers Through Associations.
This is a brand new book released this month and it is truly a gem. Here's a small sample of the book that caught my eye.
- Why it's so important to market to the members and not to the generic association. And how to do it right.
- How to build a niche marketing plan to completely own any association you choose to target.
- The secrets to positioning yourself as someone associations eagerly want to work with.
- How to position yourself as a consultant that the association wants to give a personal endorsement to.
- His own personal step-by-step blueprint for getting full access to a associations members fast.
So, after reading the book twice, I can tell you that it's filled with valuable content that I think any offline marketer can use.
You can simply head over to Amazon.com and type in "Your Association Shortcut" and it will pop right up.
Pick up a copy today on Amazon while it's still on sale for $4.95. It will definitely open your eyes to how you can and should approach associations
Now, go sell something,
Chris
What if they're not stars? What if they are holes poked in the top of a container so we can breath?