How to get to the guts as to why your sales message isn't working

You've found a "problem" you can solve and let them know you can help...
deaf ears

You've swiped other peoples ads, letters, phone scripts...
deaf ears

Frustration sets in.

Go to somebody else's method to get better responses...
still deaf ears.

Arrgg!

Now !%#*#$^ what?!

Time to take a deep breath and step back for a moment.

It's time to go back with the mindset of a start up and even before that.

At the very beginning bright eyed entrepreneurs are ok to get failures.

What they are after is quick validation there is a market
where people are prepared and do pay for what you offer.

At this point they keep things super simple and try oodles of variations of what different problems that a person has high priority to fix has.

Problems may be low priority.

And you aren't after moving them up their priority scale.

Stick with what is already high priority.

And you have better keep it super simple to understand what you are talking about.

People today are so overwhelmed with to do work. The last thing they need is some idiot proposing something that will create more work,
even if it is in the decision making process.

So keep refining your message that hits their priority work
and make your solution seem like no work to understand and implement.

Best,
Ewen