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Meeting client Friday! What to bring?

by Kasparov
5 replies
Hello all! I am new to this wonderful forum. I've been to a lot of forums and this forum by far has the BEST offline marketing section! I feel blessed to be around so many effective online and offline marketers and intelligent individuals.

A little background, I'm quite new to Web Design and Pay Per Click advertising. I've recently started my own web services company. I've gotten my feet wet and I'm quite confident that I can do my job fairly well.

I was invited to a potential client's office on Friday and he wanted to discuss the details of web design and PPC. This will actually be my FIRST time meeting with a client in real life!

Now my question to all of you offline marketers is, what is it that I should bring to my meeting? So far, I decided I wanted to bring a printed sheet detailing what the web design will include, as well as information on Pay Per Click advertising. If there are any other tips, please feel free to share them!

Thanks,

-Kasparov
#bring #client #friday #meeting
  • Profile picture of the author Jason Kanigan
    Bring:

    1. Your Brain.

    2. A pen and paper.

    That's really all you need. Ask good questions. Get them to draw out what they think the website should look like. Have them tell you what their wildest dreams for PPC campaign results are. Then see how well you can match up their desires with your abilities.

    If they say, "You're the expert, you tell me," be careful that you don't end up becoming an unpaid consultant. Tell them everything about how and what you do, and they'll just STEAL the knowledge and go off and find what you offer at the lowest price they can find.

    Try to speak 30% of the time and listen 70% of the time. At the beginning and end of the conversation this isn't possible, but in the middle it is. You should be finding out as much as you can about their world. Then you can determine whether what you offer is a fit for them or not.
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  • Profile picture of the author DaniMc
    I'm with Jason. I go in with a legal pad and a pen. Well, I sometimes use this little pad holder that has a pocket so I can put some relevant info in there. But on a first time visit, just the paper and pen. It makes a statement.

    Another thing I have started doing is starting a new pad for each new client. As my relationships develop, those notes are very useful sometimes.

    So - I take a new pad to each meeting. If it becomes clear I wont sell a client (though I am well over 75%), I just tear that sheet off and take it to the next one.

    You have to be able to think on your feet and know your product, but I am most comfortable that way.
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  • Profile picture of the author ronaldperks
    Bring in with yourself. Be prepared and be ready!
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  • Profile picture of the author AndrewCavanagh
    The most important thing you can do is ask a ton of questions.

    If you try to be clever by doing a presentation it will usually
    work against you.

    But if you're asking a lot of questions about the business, what
    the owner wants from the business, what their best customers
    look like, which products are bringing in the highest net profits,
    what marketing and advertising they've done in the past,
    how that worked (or didn't)...

    That will position you as an expert without you really having
    to say anything.

    Just ask questions and listen a lot.

    Once you've gathered a pile of information you can tell them
    that you'll take what you've discovered and come back to them
    with some suggestions.

    Then come here and brainstorm some ideas if you like.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author bsummers
    Agree with Jason and Ken, bring pen and paper. You might need that to write down questions and other things. You do not need to be worried, as long as you know about your services, there should be no fear.

    I also advice that you study about their company so that you can present them with the best solutions. Prepare a set of questions that can help you understand their needs more.

    Good luck!
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