$19,000 A Month from Day Care Centers!

by midasman09 Banned

Posted: 11 years ago 22 replies

OFFLINE MARKETING

Holy Camoly! I just stumbled onto a "Potential" Gold-Mine!

However...before I get your hopes up....I am basing the Subject comment on what I've done the last 2 days.

Maybe I will and maybe I won't reach the "$19,000 a Month" goal but..... based on the SIX (6) Day Care owners I got to pay for and COMMIT to "$190 initially and $190/mo for 3 mos.....($190 x 4 = $760 each x 6 = $4,560)...I already have $1,140 coming in every month!

So....I will try to tone-down my excitement!

Well....I ain't selling anything here and I ain't giving any free consultation. Just take what I'm about to expound on and....use it or Lump it!

Base: I've bought many "How To Make Money with Videos"... WSOs. This past weekend I happened to look at AND...pay attention to, some of the PLR Videos that Dave Cisnero's created.

One Video was a "Promo-Video" for "Day Care" operators. (Also known, in your phone books as "Child-Care Providers")

The more I looked at this Video...the more I realized how it could help Day Care owners ....GET MORE BIZNESS!

And.....the more I watched this video (it's a GREAT Video with a wonderful Voice-Over that comes across as VERY PRO-fessional)....the more I realized HOW it could HELP "Day Care" operators get more clients (kids)

The first time I watched this video (and other Videos on "Ranking for Keywords)...I didn't get very excited because I was thinking of ONE business per town or area.....per Niche.....that I could sell a Video to.

ONE Restaurant....ONE Plumber....ONE Roofer....etc!

So....my thinking was; Sell ONE Restaurant, Plumber, Roofer....then what? Move onto another town....another area.

That did NOT appeal to me because.....the further I got away from my office, the harder it would be to sell!

So.....after Church last Sunday, one of my regular advertising clients saw me (we go to a BIG Church)(my ad client owns 3 Mexican Restaurants).... and came over and asked if I had any "new PROMO ideas".

I remembered I was thinking about doing "Video-Ranking" for Restaurants.... ONE Mexican....ONE Greek....ONE Italian.....ONE Pizza....etc.

THEN....IT DAWNED ON ME! WHY...DOES IT HAVE TO BE.....ONE of any Niche?

Why can't I just make "Promo Videos" for EVERY BUSINESS.....using their BUSINESS NAME....as the Title of the Video!

Then....when Big G recently came out with their "Carousel" (Google: restaurants (your town) and see what comes up).....I thought; "Hey! How can I get my Restaurant Clients ONTO this thing?

Well....this brought up: Creating Videos based on the NAME of the biz!"

So....forget about trying to Rank Videos for Keywords: (Best Restaurant in Toledo.....Plumber Denver...etc) Hogwash!

By making Videos and TITLING them by their NAME (Johns Super Burgers, Taco Tornado, Asian Adventures...etc)....I could get EVERY business in their Niche and.....they'd STILL get Google Exposure.

So....I'm viewing Dave Cisneros "Day Care" video and I think; Hey! Instead of offering this video to ONE Day Care biz in the whole area.....why not offer this Video to ONE Day Care biz per town?

8 towns nearby.....8 Videos x $190/mo potential.

And....rather than making ONE Video for ONE "Mexican"....ONE Greek...ONE Italian.....restaurant...etc, Make Videos for EACH restaurant....EACH business.....EACH profession...ETC....based on the NAME OF THE BIZ????

Thus....I can use Dave's "Day Care" video....modify it a little for each biz and ....SELL THE HECK OUT OF THEM!

So....thanks for letting me expound on one of my "marketing discoveries"

Don Alm...."expounder"

#$19 #care #centers #day #month

vndnbrgj 11 years ago

Let me start by saying there is money in what you are offering.
I would bump it up to $197....
Then, if you could snatch 44 clients x $197/month = $8668 a month.
Which totals a little over $100k a year.
(Thanks to Wes Harrison for the math!)

I personally wouldn't sell the same video.
I like the one niche, one city model.
But, it will be interesting to see how it turns out for you.
- Thanks
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Dannn36

11 years ago

Originally Posted by midasman09

Why can't I just make "Promo Videos" for EVERY BUSINESS.....using their BUSINESS NAME....as the Title of the Video!

So....forget about trying to Rank Videos for Keywords: (Best Restaurant in Toledo.....Plumber Denver...etc) Hogwash!

By making Videos and TITLING them by their NAME (Johns Super Burgers, Taco Tornado, Asian Adventures...etc)....I could get EVERY business in their Niche and.....they'd STILL get Google Exposure.

8 towns nearby.....8 Videos x $190/mo potential.

Video is definitely the future and smart that you want to leverage it ... but what kind of ROI would a business owner get from ranking for just their name?

You mention forget about trying to rank for competitive keywords, but that's the sole reason that we can charge $500, $1,000, $3,000 month +. They have search volume and a video that can convert traffic ultimately leads to more phone calls and business.

Does a business owner want to rank for their name and spend $200 month, or do they want new business not caring really what medium is used so long as it is bringing in new customers

Thanks
1 reply

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NewParadigm

11 years ago

Originally Posted by Dannn36

I dont get that either, if I know the name, I am going to their website, not searching for video commercials.

Thanks
1 reply

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Dannn36

11 years ago

Originally Posted by NewParadigm

I dont get that either, if I know the name, I am going to their website, not searching for video commercials.

Exactly, I think he's saying it more-so to get people hyped up / excited.

If someone knows what company they are looking for they would go to the website. The power of ranking for keywords like "Plumber Denver" is that you're gaining visibility in front of a targeted audience that wouldn't have known about you otherwise. Searching for you specifically is different lol.

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Huskerdarren 11 years ago

I think what he's saying is that if he ranks the video for the day care, they pay to keep that ranking because it translates to traffic and phone calls. Not sure what it will take to keep the ranking, but you gotta pay to play. Buyer balks and you slide a new video into it's place. I'd charge $500 to make it, and then monthly to maintain it.
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NewParadigm

11 years ago

Originally Posted by Dannn36

he said forget ranking key words and just post a video w/ the company name?

Don, did you have an early happy hour today?

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In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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midasman09 Banned 11 years ago

ooppps......I was in too much of a hurry earlier.

There's 2 ways to go with Videos;

1) Sell Video outright...one-time fee
2) Lease Video that is Ranked for it's KeyWord

1a) Phone prospect telling them you've created a Video for them and if they will give you their email addy you will email the Link to them.
1b) Create a Video with prospects Name in title.....upload to YT Channel (watermark it)
1c) Send email with Link to prospect or phone prospect and give them Link. They'll watch video and ask How Much (I sell outright for $190)

2a) Offer Up-Grade of Ranked "KeyWord" Video for $190/mo

Niches that aren't bombarded with "sales people" (like DayCare) are easier to sell.

Don Alm
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mrtrance 11 years ago

I am confused as to why they will be paying monthly after the initial fee for the video?
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NewParadigm

11 years ago

Originally Posted by midasman09

So....forget about trying to Rank Videos for Keywords: (Best Restaurant in Toledo.....Plumber Denver...etc) Hogwash!

By making Videos and TITLING them by their NAME (Johns Super Burgers, Taco Tornado, Asian Adventures...etc)....I could get EVERY business in their Niche and.....they'd STILL get Google Exposure.

You originally said forget about keywords and just sell video and collect monthly fees. Your point was using the business name and not using key words.

What is the value to the business to pay anyone for customers who are already searching specifically for that business? They will already be going to the business website if they are searching for the specific business name.

Now you say rank with keywords.

I'm not following the logic here.

Thanks
1 reply

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shane_k

11 years ago

Originally Posted by NewParadigm

What is the value to the business to pay anyone for customers who are already searching specifically for that business? They will already be going to the business website if they are searching for the specific business name.

What you said sounds nice but you are assuming a couple of things...

1) You are assuming that other people are as internet savvy as you are but that is not always the case.

My parents, brothers and sisters are always entering a business name into Google when they could just as easily enter the URL. Sometimes people do it as a habit and sometimes because they don't take the time to remember the URL, or don't think remembering the URL is that important.

2) You are assuming that people are going to know that the business even has a website to begin with.

When you first hear about a business do you type in a URL or do you do a search in Google?

Most people will do a search in Google first.

Why?

Because they are checking to see if the business even has a website or not.

Once they confirm that the business does indeed have a website then thereafter they might just type in the url AFTER they have confirmed it exists but not usually the first time they hear about a business.

3) You are assuming that when a person is first introduced to a business they are going to know said businesses website URL.

Unless you were given a business card or saw an ad that has the website url on it, your first initial search on that business will usually be in Google.

Then after they see that the business has a website and they see the URL then the second, third, fourth, etc times they go back to that businesses site they will type in the URL but not usually the first time.

4) You are assuming that the business name and the URL of the website for the business will be the same.

This is not always the case, especially when you have people selling websites to local business with url's like www(.)houstondaycare(.)com instead of www(.)ButterflyDayCare(.)com

5) You are assuming that even though the person knows the business that their intention is to go to said businesses website.

Sometimes people will type in a business name to see the location of the business in Google maps.

I do this myself, even though I know a businesses name, not all businesses will have a map showing their location in my city or another city in their website. So if I am unfamiliar with the area I will type in their business name because I know usually Google maps will show up and I can see their general location.

And other times people will type in a business name to see if their are any reviews of said business, especially if that person hasn't bought a product from them, or used their services yet.

In this context of creating a video for a day care center a mother could be doing a research on the business to find out more about it and seeing a video of the kids having fun and the day care owner talking about their passion and/or concern for kids safety just might be the thing that sells the mother on that particular day care.

Those are just some of the reasons why people would search for a businesses name in Google instead of going to the actual site itself.

Thanks

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rizy

11 years ago

I always love to follow midasman, in my short time here, I would have to say I have learned the most from Midas, he is always thinking interesting ideas and taking strong action in the offline world, but I got questions about this one:

Why will I pay you monthly to keep my video ranked, when I can get the video from you, and geo-target it just exactly how you have done on your youtube channel.

For a monthly fee I would think the following has to be included for me to pay:

I think a better thing to do is, tell 'the business' that you will only be working with their business in their industry and none of their competitor in their zip code. This gives them one incentive to keep paying you. Secondly I would tell them that I will make a simple video every month for them, making these simple videos is easy for us it takes 5 minutes and for $190 a month I think this should be included.

So for example, a Thai Restaurant:
Month 1: Thai Restaurant In Your City (Featured Commercial) (Up to 2 Minutes)
Month 2: Thai Rice In Your City (Sub Commercial) (Up to 30 Sec)
Month 3: The Best Soup In Your City
.... and so on.

This to me seems more of a $190 a month package and why I would keep paying!

You can also offer a 290 a month package by further geo targeting the video in description, you can learn these tactics from KungFuPanda Backlinks

Thanks
2 replies

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shockwave 11 years ago
LOL, MidasMan, I'm not sure anyone can dispute that you are a never ending fountain of ideas (that may or may not work) and certainly a sure source of reader entertainment that always delivers.

Aside from what others have pointed out, you may have some valid points here. But, as someone who is heavily invested in Video Marketing, I think it's also important that you point out (especially for the newbs) the pro's and con's of this little idea of yours....

Pros:
- Could be quick and easy money.
- He puts a good spin on this regarding targeting businesses that aren't constantly pounded day in/day out by sales people. They might be more receptive.
Cons:
- The method of actually selling the video will likely only work IF you are someone who has the time and/or likes to get out and shake some hands. Don has always been a "face-to-face" salesman - of which he admits to. I seriously doubt you are going to close the deal via email - it will still take a face-to-face.
Still wanna give it a go?
1. Try busting out 10-12 "generic" daycare videos that are very well produced and will convert. I'm not talking some Animoto crap or slide show videos, I mean GOOD. Technically, you could use just one video for a bunch of cities/keywords. I would also recommend you focus on optimizing them for phrases that actually get traffic - not just the daycare names (you can add that later).
2. Put a local CallFire (call tracking) number on them.
3. Get them ranked in the city of the prospective daycare client you plan to approach......and see if you actually get some calls coming in.
4. If you get calls, THEN call that day care center and pitch them your schpeel. Now you've got some ammo because you can send them a screenshot (proof) of the calls you've received or you can throw them a few free calls just to prove you aren't messing around.
5. Sell them the whole "done for you local marketing package" or Rent it to them.
If they don't want to buy it/rent it, fine...move on to someone who does. If someone does rent it and doesn't pay you can shut it down and rent it to someone else.

Either way, you win. BUT you still have to find someone who is willing to buy/rent it all to begin with - that will be your biggest challenge.
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DaniMc

11 years ago

Originally Posted by rizy

Why will I pay you monthly to keep my video ranked, when I can get the video from you, and geo-target it just exactly how you have done on your youtube channel.

This type of thinking is hurting your ability to sell.

You think day-care owners have any clue what you just said? Hell -I sell marketing and I really don't know what you just said.

These people have enough on their plate - a business owner will GLADLY pay you a measly $190/mo to do this for them. Seriously - when the average customer is paying you $800/mo and you have 100 of them, and your costs are the building - $10k/mo - and the $15-$20/hr staff - $20k/mo - and insurance - $5k/mo maybe? They are still knocking down $80k monthly revenue.

I just looked through my database - Within a 40 mile radius of me there are 294 day care's doing between $500k and $5mil per year!

That's revenue of $45k - $450/k per month!

If I want to narrow it down to those who spend money on advertising - there are 65 who spend between $10k and $100k per year on ADVERTISING.

This is a viable market and a simple, viable strategy. I could send someone out to contact all 294 of these centers and I am guaranteed to land quite a few contracts.

I think $190/month is too cheap.

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Vikuna2009+ 11 years ago

Just for curiosity, maybe a link to Dave Cisnero's video sample?

Thanks, Eva
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rizy

11 years ago

Originally Posted by Dan McCoy

Ookay Dan thanks for judging my ability to sell. But I still would argue my point, I know these people don't have a clue about internet marketing but nobody is so naive to pay for something they are not getting anything in return for. I pay you, you make my video, good. Now I might even pay you for 2.or 3. More months until I realize that my video is just parked and it's ranked great but why do I gotta keep paying this guy? At that point the business owner will realize that he can also upload it and copy the title and description just as the professional did, and viola the business person successfully geo targeted the video.

Listen this idea can only work if included in a bigger local seo package or if you are creating a video per month.

I don't know about you guys but I feel obligated to do something for the person paying me, and even through I have full control and I can keep them hostage, it's a bad business technique and will create bad reviews and possibly legal problems, these are the things in my mind when I offer something like this.

So sorry if I think too big or too small for your liking!

Thanks

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Aaron Doud 11 years ago
Don,

Another great idea.

But I think you are missing the real opportunity for money. Custom videos. You just need a small handheld camera to take them. Think about how many people want to know more about a day care center.

You can have videos for...
- Meet the Teachers (multiple videos)
- Center Walk Thru (one over view and than individual videos)
- Special Events (record their xmas parties and etc)
Now think of how much more they will pay for this vs. a cheap PRL video. In fact if you do it right you will do less work. And you can keep the PRL video in your back pocket as a cheap consolation sale that could lead to the full program later.

I love your stuff Don but at times I wish I could get you thinking bigger.
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Aaron Doud - Sales & Success
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RichBeck 11 years ago

Don,

That is an awesome share!

It is fascinating when you look around at all the possibilities... So many people focus on the "higher end" clients... There is a lot of money to be made from the "mid-range" clients.... You just need to be creative.

All The Best,

Rich Beck BCIP, MCSD, MCIS
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RentItNow 11 years ago

Midas, can you post an example of this? Not following.

Btw, the one problem I had selling google indoor streetview to daycare is the security issue (besides the fact of google's privacy requirements). Most you cannot even get in the door, they are full security systems. It would certainly not be a door to door sale.

I'm looking into doing more video myself. Just capturing that perfect store owner interview where their eyes sparkle when talking about starting their business or helping people. THAT I can get owners to pay $1000 for and ongoing monthly. You just need to retain the ownership of the video and send people to their Places Page (which btw is the most valuable SEO tool in google's arsenal now).
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I have no agenda but to help those in the same situation. This I feel will pay the bills.
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- PathofLeastResistance 11 years ago
  
  I think its a good idea. It falls in the local seo realm of don't just rank the clients website domain, rather rank their website, linkedin page, facebook page, yelp, and so on so you dominate the serp.
  
  If you really want to make money...open a day care...those things are cash cows.
  
  P.S. I love how we all go A * B * C = $10K per month. I do it too and have my calculator next to my mouse, but we forget that A * B * C * a lot of hard work + luck and dedication = $10K per month
  
  Thanks
  
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  300IM.com
  
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NewParadigm 11 years ago

I get your point and I do the same, but often url bars are now search bars too so it doesnt matter. Plus if I search for business name, most often the business site comes up first. And I'm going to go its website first.

Hopefully MIDAS or others will post results of their efforts to sell a video and charge a monthly fee to businesses to rank their own video for people actually searching by the business' own name.
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In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt
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Aaron Doud 11 years ago

If the monthly cost is low enough and you explain the reasoning I think most would pay. Business owners are used to bills that are several hundred dollars every month.

Telling them it will be $_____ plus $_____ will not cut it. But if you explain it well and show the value they will understand. Or you could avoid the monthly fees and simply upsell them more videos.
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AussieT 11 years ago

Don't forget that that the daycare center can also place the video on their own website (assuming the have one) thus creating added value
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$19,000 A Month from Day Care Centers!

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